Will Post for Profit

Will Post for Profit
Author: Justin Blaney D.M.
Publisher: Post Hill Press
Total Pages: 191
Release: 2020-10-13
Genre: Business & Economics
ISBN: 1642935476

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

Purpose and Profit

Purpose and Profit
Author: George Serafeim
Publisher: HarperCollins Leadership
Total Pages: 225
Release: 2022-08-09
Genre: Business & Economics
ISBN: 1400230365

Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

Will Post For Profit

Will Post For Profit
Author: Kate Fleming
Publisher:
Total Pages: 84
Release: 2020-11-05
Genre:
ISBN:

The perfect accompaniment to Will Post For Profit, this workbook will help you create your own successful influencer marketing campaigns. Find step by step instructions, detailed templates, any everything else required to jumpstart your foray into profitable social media marketing. This workbook is designed to be used in conjunction with Will Post For Profit: How Brands and Influencers Are Cashing In On Social Media book.

Are You Missing the Real Estate Boom?

Are You Missing the Real Estate Boom?
Author: David Lereah
Publisher: Crown Currency
Total Pages: 300
Release: 2005-02-22
Genre: Business & Economics
ISBN: 0385515278

Are You Missing the Real Estate Boom? author David Lereah, chief economist for the National Association of Realtors, asks. We are experiencing a historic wealth-building opportunity. To ensure that your don’t miss out, Lereah provides the tools, information, and analysis you need to become a savvy real estate investor. And he shows how to integrate real estate into your overall investment strategies and financial planning goals. Among the information you’ll find in the book: How to become a master at dealing with real estate agents, brokers, and lenders. Which home improvements will result in the greatest long-term gains. How to identify the vacation homes and regions that will increase the most in value. How to finance a first-time home—with or without a big down payment. Why will the real estate boom continue into the next decade? Low interest rates are part of the story. Although mortgage rates have notched up slightly over the last year, they still remain historically very low. Technological advances from online real estate listings to automated underwriting to an explosion of financing options have reduced home ownership costs and simplified the process of buying and selling. Continued high demand from baby-boomers buying larger homes, second homes, and retirement homes, and a new wave of immigrants and “echo” boomers buying first homes, ensure that the boom will continue into the next decade. The long-term fundamentals for housing remain strong into the foreseeable future, claims Lereah. Far from a real estate “bubble,” what we are experiencing today is a phenomenon that takes place only once every other generation: a long-term real estate market expansion. Isn’t it time you started taking advantage of it today? Are you missing the real estate boom? Can you increase your wealth from it? For most people—including current homeowners—the answer is a resounding yes. But it’s not too late to increase your stake in the greatest real estate boom of our generation. Whether you are a first-time buyer or already own your home, Are You Missing the Real Estate Boom? will show you how you can dramatically increase your overall wealth. Author David Lereah, chief economist for the National Association of Realtors, shows why the real estate market is poised to climb higher over the next decade—and explains what you can do to profit from it. Lereah calls today’s market a “once-in-every-other generation opportunity.” Today's boom is not just driven by low interest rates—there are a host of demographic and economic reasons why real estate will continue to outpace other investments, from the growing needs of the baby-boomer generation and the rise of the “echo” boomer generation to the new ways real estate is marketed and sold. Are you a first-time buyer? A current homeowner considering whether or not to trade up? There has never been a better time to do so, Lereah convincingly claims. In Are You Missing the Real Estate Boom?, Lereah explains what to look for when you’re buying a home; which improvements add the most value to your current home; what to consider when purchasing rental properties; how to evaluate real estate investment trusts (or REITs); and the pros and cons of second homes. Full of detailed information on how to work with a real estate agent and a mortgage lender, how to analyze local markets and regional fluctuations, and how to best finance your investment, Are You Missing the Real Estate Boom? offers readers the seasoned advice they need to invest with confidence and reap outsized rewards.

Profit First

Profit First
Author: Mike Michalowicz
Publisher: Penguin
Total Pages: 225
Release: 2017-02-21
Genre: Business & Economics
ISBN: 073521414X

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Value and Profit

Value and Profit
Author: Geoffrey Whittington
Publisher: Cambridge University Press
Total Pages: 367
Release: 2017-08-03
Genre: Business & Economics
ISBN: 1108508464

The measurement methods used in financial accounting affect our perception of the value and performance of businesses by determining the amount of reported profit or loss and the resources of the business. Thus, measurement affects shareholders and other stakeholders in the business. It has even been suggested that the world financial crisis of 2007–2010 was partly due to the mis-measurement of financial instruments. In this book, Geoffrey Whittington provides a unique survey of the theory and practice of measurement in financial accounts. It seeks to define and illustrate alternative methods, using simple numerical examples, and to analyse their theoretical properties. Also, it summarises extensive empirical evidence and the historical development of ideas and practice. It is essential reading for advanced undergraduate and postgraduate students studying financial accounting, as well as practitioners and policy-makers concerned with accounting standards.

Detailing for Fun and Profit

Detailing for Fun and Profit
Author: Ray Cziczo
Publisher: Trafford Publishing
Total Pages: 117
Release: 2004-02
Genre: Automobile detailing
ISBN: 1412012678

There are literally millions of cars, trucks, and sport utility vehicles that travel the streets every day. Add to that the thousands of boats, recreational vehicles, motorcycles, jet skis, and snowmobiles owned by individuals. Besides privately owned vehicles, millions of vehicles are owned by corporations, car rental agencies, truck leasing agencies, small businesses, utilities, and governmental agencies. Each of these forms of transportation, whether privately owned, business owned, or government owned, represent a substantial investment. All forms of transportation are subject to the effects of weathering by the sun, rain, heat, cold, and chemicals. Detailing for Fun and Profit describes what paint is, how it is effected by heat, sun and chemicals, and how you can restore the interior and exterior of your car, truck, boat, or recreational vehicle to that "like new" condition. It offers step by step procedures for the complete detailing process. It will tell you what materials and equipment will be needed. If you are interested in starting a detailing business, Detailing for Fun and Profit will help you set up a business plan, identify potential markets, and develop a marketing plan. Whether you are just curious about detailing, would like to detail your personal vehicles, or are interested in starting a detailing business, Detailing for Fun and Profit is the right book for you.

Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book

Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book
Author: Rob Kosberg
Publisher: Best Seller Publishing
Total Pages: 176
Release: 2020-02-11
Genre: Business & Economics
ISBN: 9781949535006

In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media.