The Perfect 10 by New York Times bestselling author Dave Liniger is a must-read practical primer for entrepreneurs of all ages. In The Perfect 10, Dave Liniger, cofounder of RE/MAX, the company that revolutionized real estate for agent sand home buyers everywhere, shares fifty-plus years of business insights to help guide future generations of entrepreneurs as they pursue their professional dreams. Beyond being a real estate magnate, Liniger is a major philanthropist, a serial investor in new ventures, a franchising expert, an educator, a former NASCAR team owner and driver, the proprietor of one of the world’s most successful Arabian horse breeding operations, the owner and operator of Sanctuary, a one-of-a kind private golf club and preserve, and the impetus behind the Liniger Center on Franchising at the Daniels College of Business at the University of Denver. Drawing from his varied and unique life experiences as well as from the wisdom of successful friends, colleagues, authors, historical figures, and long-time inspirations, Liniger’s business magnum opus—a nearly five-hundred-page practical primer and love letter to young and future moguls—was written with the next half-century of innovative entrepreneurship in mind. Exploring everything from pitching to venture capitalists, developing leadership abilities in an ever-changing social and economic climate, marketing in an age of so many meaningful ways to reach consumers, to making the most of what AI has to offer, Liniger leaves no stone unturned. This book is a must-read for anyone with a penchant for new ideas, fire in their belly, and a deep-seated desire to be a perfect 10 in their respective field. It is especially enlightening for franchisors and franchisees!