Why Abm
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| Author | : Johan J. Holst |
| Publisher | : Elsevier |
| Total Pages | : 336 |
| Release | : 2013-10-22 |
| Genre | : History |
| ISBN | : 1483145735 |
Why ABM?: Policy Issues in the Missile Defense Controversy focuses on the problems of invention and deployment of defenses against anti-ballistic missiles (ABM). The book first discusses early, present, and future missile defense systems, including the efficiency of missile defense and the use of missiles in penetration aids and tactics. The deployment of ballistic missile defense (BMD) is explained. The text takes a look at the missile defense systems of the Soviet Union and their participation in the arms race. The reactions of the Soviet Union on the use of BMD and positions of Soviets and Americans on arms race issues are underscored. The selection reviews the implications of missile defense on Europe. Concerns include arms control and the prospects of European settlement; impact on the future of NATO; and attitude toward China. The possible effects of ABM on non-proliferation are also discussed. The text also takes a look at strategic arms control and stability. This topic includes effects on diplomatic relationships and debates on the use and deployment of missiles in defense strategies. The book is a vital source of reference for readers interested in international security, particularly the use of missiles in defense systems.
| Author | : Sangram Vajre |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 179 |
| Release | : 2019-09-03 |
| Genre | : Consumers |
| ISBN | : 9781940858951 |
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
| Author | : Sangram Vajre |
| Publisher | : John Wiley & Sons |
| Total Pages | : 384 |
| Release | : 2016-04-25 |
| Genre | : Business & Economics |
| ISBN | : 1119224853 |
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate
| Author | : Emanuel Adler |
| Publisher | : Psychology Press |
| Total Pages | : 360 |
| Release | : 2005 |
| Genre | : Communitarianism |
| ISBN | : 9780415335904 |
Emanuel Adler is one of the leading IR theorists of his generation. This volume brings together a collection of his articles, including four new and previously unpublished chapters.
| Author | : Jan Skopek |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 493 |
| Release | : 2023-03-02 |
| Genre | : Social Science |
| ISBN | : 1789906768 |
Exploring the social implications of digital transformation, as well as demonstrating how we might use digital transformation to further sociological knowledge, this incisive Handbook provides an extensive overview of cutting-edge research on the digital turn of modern society. This title contains one or more Open Access chapters.
| Author | : M. Krepon |
| Publisher | : Springer |
| Total Pages | : 303 |
| Release | : 2003-01-17 |
| Genre | : Political Science |
| ISBN | : 140397358X |
In this book, Michael Krepon analyzes nuclear issues such as missile defenses, space warfare, and treaties, and argues that the United States is on a dangerous course. During the Cold War, Mutual Assured Destruction, or MAD, facilitated strategic arms control. Now that the Cold War has been replaced by asymmetric warfare, treaties based on nuclear overkill and national vulnerability are outdated and must be adapted to a far different world. A new strategic concept of Cooperative Threat Reduction is needed to replace MAD. A balance is needed that combines military might with strengthened treaty regimes.
| Author | : Kenyon Blunt |
| Publisher | : Yorkshire Publishing |
| Total Pages | : 248 |
| Release | : 2020-06-17 |
| Genre | : Business & Economics |
| ISBN | : 1952320313 |
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
| Author | : Matthew Evangelista |
| Publisher | : Taylor & Francis |
| Total Pages | : 414 |
| Release | : 2005 |
| Genre | : History |
| ISBN | : 9780415339247 |
The academic field of Peace Studies emerged during the Cold War to address the nature and sources of interstate and internal conflict and methods to prevent it and deal with its consequences.
| Author | : Matthew Evangelista |
| Publisher | : Cornell University Press |
| Total Pages | : 419 |
| Release | : 2018-08-06 |
| Genre | : Political Science |
| ISBN | : 1501724002 |
Throughout the Cold War, people worldwide feared that the U.S. and Soviet governments could not prevent a nuclear showdown. Citizens from both East-bloc and Western countries, among them prominent scientists and physicians, formed networks to promote ideas and policies that would lessen this danger. Two of their organizations—the Pugwash movement and the International Physicians for the Prevention of Nuclear War—won Nobel Peace Prizes. Still, many observers believe that their influence was negligible and that the Reagan administration deserves sole credit for ending the Cold War. The first book to explore the impact these activists had on the Soviet side of the Iron Curtain, Unarmed Forces demonstrates the importance of their efforts on behalf of arms control and disarmament.Matthew Evangelista examines the work of transnational peace movements throughout the Khrushchev, Brezhnev, and Gorbachev eras and into the first years of Boris Yeltsin's leadership. Drawing on extensive research in Russian archives and on interviews with Russian and Western activists and policymakers, he investigates the sources of Soviet policy on nuclear testing, strategic defense, and conventional forces. Evangelista concludes that transnational actors at times played a crucial role in influencing Soviet policy—specifically in encouraging moderate as opposed to hard-line responses—for they supplied both information and ideas to that closed society. Evangelista's findings challenge widely accepted views about the peaceful resolution of the Cold War. By revealing the connection between a state's domestic structure and its susceptibility to the influence of transnational groups, Unarmed Forces will also stimulate thinking about the broader issue of how government policy is shaped.
| Author | : Tomas Veloz |
| Publisher | : Springer Nature |
| Total Pages | : 191 |
| Release | : 2024-01-23 |
| Genre | : Mathematics |
| ISBN | : 303141862X |
This book presents interdisciplinary research in the science of Human Cognition through mathematical and computational modeling and simulation. Featuring new approaches developed by leading experts in the field of cognitive science, it highlights the relevance and depth of this important area of social sciences and its expanding reach into the biological, physical, computational and mathematical sciences. This contributed volume compiles the most recent advancements and cutting-edge applications of cognitive modeling, employing a genuinely multidisciplinary approach to simulate thinking, memory, and decision-making. The topics covered encompass a wide range of subjects, such as Agent-based Modeling in psychological research, the Nyayasutra proof pattern, the utilization of the Pheromone Trail Algorithm for modeling Analog Memory, the theory and practical applications of Social Laser Theory, addressing the challenges of probabilistic learning in brain and behavior models, adopting a Physicalistic perspective to understand the emergence of cognition and computation, an in-depth analysis of the conjunction fallacy as a factual occurrence, exploring quantum modeling and causality in physics and its extensions, examining compositional vector semantics within spiking neural networks, delving into the realms of Optimality, Prototypes, and Bilingualism, and finally, investigating the intricate dimensionality of color perception. Given its scope and approach, the book will benefit researchers and students of computational social sciences, mathematics and its applications, quantum physics.
