White Papers For Dummies
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| Author | : Gordon Graham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 384 |
| Release | : 2013-03-20 |
| Genre | : Business & Economics |
| ISBN | : 1118497058 |
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
| Author | : Martha Collins |
| Publisher | : University of Pittsburgh Press |
| Total Pages | : 99 |
| Release | : 2012-01-29 |
| Genre | : Poetry |
| ISBN | : 0822978172 |
White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet's life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and "found" material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.
| Author | : Martin Gilbert |
| Publisher | : Vintage Canada |
| Total Pages | : 84 |
| Release | : 2010-07-23 |
| Genre | : History |
| ISBN | : 0307369234 |
Renowned Churchill historian Sir Martin Gilbert examines Winston Churchill’s War Leadership. Continue to Pester, Nag and Bite is the complete text of the 2004 Barbara Frum Historical Lecture, given at the University of Toronto. This annual lecture “on a subject of contemporary interest in historical perspective” was established in memory of Barbara Frum and will be broadcast on CBC Radio One’s Ideas. “The problem is not winning the war, but persuading people to let you win it.” —Winston Churchill Continue To Pester, Nag And Bite is a brilliant, in-depth look at Winston Churchill’s leadership during the Second World War, written by the world’s top authority on Churchill. By looking behind the public figure and wartime propaganda images, Gilbert reveals a very human, sensitive and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy. Today’s readers will be fascinated to compare Churchill’s tactics and attitudes with those of modern-day leaders. By looking behind the public figure and wartime propaganda images, Gilbert reveals a very human, sensitive, and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy.
| Author | : Brendan Burns |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 164 |
| Release | : 2018-02-20 |
| Genre | : Computers |
| ISBN | : 1491983612 |
Without established design patterns to guide them, developers have had to build distributed systems from scratch, and most of these systems are very unique indeed. Today, the increasing use of containers has paved the way for core distributed system patterns and reusable containerized components. This practical guide presents a collection of repeatable, generic patterns to help make the development of reliable distributed systems far more approachable and efficient. Author Brendan Burns—Director of Engineering at Microsoft Azure—demonstrates how you can adapt existing software design patterns for designing and building reliable distributed applications. Systems engineers and application developers will learn how these long-established patterns provide a common language and framework for dramatically increasing the quality of your system. Understand how patterns and reusable components enable the rapid development of reliable distributed systems Use the side-car, adapter, and ambassador patterns to split your application into a group of containers on a single machine Explore loosely coupled multi-node distributed patterns for replication, scaling, and communication between the components Learn distributed system patterns for large-scale batch data processing covering work-queues, event-based processing, and coordinated workflows
| Author | : Jonathan Kantor |
| Publisher | : Lulu.com |
| Total Pages | : 168 |
| Release | : 2010-01 |
| Genre | : Business & Economics |
| ISBN | : 9780557163243 |
Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.
| Author | : Donald K. Rosenberg |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2000-08-23 |
| Genre | : Computers |
| ISBN | : 9780764546600 |
These days everyone is talking about Linux. But does Linux and other Open Source software really make good business sense? What are the opportunities -- and risks? This book provides the answers. Written by Donald K. Rosenberg, a respected Open Source authority, it provides a clear, objective analysis of all the critical business issues, from reliability and licensing concerns to opportunities and challenges down the road.
| Author | : Michael A. Stelzner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 272 |
| Release | : 2011-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1118102789 |
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
| Author | : Marcy Blum |
| Publisher | : John Wiley & Sons |
| Total Pages | : 369 |
| Release | : 2011-05-04 |
| Genre | : Reference |
| ISBN | : 1118069315 |
You finally said “yes!” and decided to throw in your lot with Mr. Right. But before you can embark on your new lives together there’s the little detail of your wedding. Handled correctly, it can be what it should be—the most wonderful day of your life. With Wedding Kit For Dummies in your corner, you can guarantee that your wedding celebration is everything you always dreamed it would be. Whether you’re planning an intimate affair, a huge event, or something in-between, this book/CD package arms you with checklists, templates, worksheets and other useful tools to help you manage all the details. And you get expert tips and advice on, among other things, how to: Select the perfect venue Track your guest list and RSVPs Choosing the food and flowers Finding a good photographer Negotiate rates with caterers and musicians Nail down the wedding-day agenda Outfit your wedding p arty Plan a destination wedding Marcy Blum has created magical weddings for hundreds of couples. Now in Wedding Kit For Dummies she shares her tricks-of-the-trade on all aspects of planning, organizing, and pulling off a wedding without a hitch, including such crucial topics as: Financing your wedding and staying within your budget Seating for meals, tracking gifts, creating invitations and finding the perfect far-away destination for a destination wedding Getting all the details of the ceremony right—from choosing an officiant and who walks with whom to cueing the music and dealing with the jitters Throwing a whiz-bang reception—covers all the bases including meals, music, flowers, the cake, the bar...all the way down to the send-off On the bonus CD-ROM you’ll find: Live links to top wedding Web resources Templates, forms, worksheets, and sample contracts A calculator to help you plan your reception Spreadsheets to keep track of all your budget details Your complete wedding planning survival guide, this all-in-one kit is the one accessory every bride-to-be absolutely must have. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
| Author | : Stephen J. Genco |
| Publisher | : John Wiley & Sons |
| Total Pages | : 423 |
| Release | : 2013-07-29 |
| Genre | : Business & Economics |
| ISBN | : 1118518977 |
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
| Author | : David Rusling |
| Publisher | : Coriolis Group Books |
| Total Pages | : 0 |
| Release | : 1999 |
| Genre | : Linux |
| ISBN | : 9781576104736 |
Going right to the heart of the technical operation of major Linux subsystems, this title provides a topical organization to the programming portions of the Linux Documentation Project (LDP), which is a series of exiting documents on the Internet that currently has no index, comprehensive table of contents, or pagination.
