In What Matters in Startup Valuation, Dr. Kenji Ng contributes two decades of experience into this essential book for anyone with an enterprising spirit and enthusiasm. As one of the startup-industry’s most tenacious, creative, and bold strategists, Dr. Kenji contributed to the leadership of one of the noughties' great corporate evolutions in Asia, by converting small, normal startup customers into zealous business evangelists and serial entrepreneurs. As the founder and director of a consultancy firm, an advisor for a private investment company, a strategic planning, and financial modeling & valuation specialist in the enterprise business, she has put her ideas to the test with dozens of newly formed partnerships and companies. Through her own initiatives, networks and enterprising influence, she has consulted countless businesses and helped various startups into achieving their dreams. When starting a new business, an entrepreneur's ultimate goal is to show that it can generate revenue. The company has proven itself when the developed product or service is a solution that clients require and utilise. This book will not only illustrate but also explain how startups and entrepreneurs may overcome significant uncertainty by prioritising important tasks, and raising sufficient fund for continuous growth of their startup ventures. Entrepreneurs have lofty goals but setting up a business for success needs foresight. Being reactive may lead to problems with clients or employees, as well as divert attention away from the ultimate goal of increasing productivity and revenues. Don't sweat the little stuff when it comes to matters that are beyond your control and have an impact on areas that you can influence. A lack of preparation might result in future problems that can bankrupt a business. For instance, failing to manage HR issues consistently may end in a lawsuit, whereas hiring a HR consultant may have completely avoided this predicament. Similarly, in the startup sector, collecting the appropriate and accurate information from verified sources and relevant personnel is critical to attaining startup goals; in this case, acquiring proper, adequate funding and establishing long-term sustainability, as well as thriving and prospering. Instead of sophisticated business strategies, this book will indicate a framework for startups to explore, analyse, and adjust their strategies in a continuous improvement cycle. Thus, the business model that the team advocates here, is a novel approach to new product/service creation, with an emphasis on quick iteration, consumer insights, creative vision, and tremendous ambition all at the same time.