What Americans Really Wantreally
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| Author | : Dr. Frank Luntz |
| Publisher | : Hachette Books |
| Total Pages | : 327 |
| Release | : 2009-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1401394787 |
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
| Author | : Dr. Frank Luntz |
| Publisher | : Hachette Books |
| Total Pages | : 346 |
| Release | : 2010-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1401326048 |
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
| Author | : Kellyanne Conway |
| Publisher | : Simon and Schuster |
| Total Pages | : 340 |
| Release | : 2005-10-12 |
| Genre | : Social Science |
| ISBN | : 0743281764 |
An invigorating and inspiring take on the new ways American women are changing and improving our culture and the way we live from Kellyanne Conway, counselor to president Donald Trump, and Celinda Lake, a leading political strategist for the Democratic party. Women are the most powerful force reshaping the future of America. There is a newly defined unified power base among women that crosses all the usual lines of division—politics, race, religion, age, and class—heralding the most significant change in American culture in the past century. Kellyanne Conway, counselor to president Donald Trump and president and CEO of The Polling Company, Inc. and Celinda Lake, a leading political strategist for the Democratic party—two of the most prominent trend-spotters and analysts in America—demonstrate how women are rejecting outdated traditions in order to get what they want and need. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity. They are controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book), Conway and Lake—who often fall on opposite sides of the country’s most polarizing debates—come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity—doing it their way and, in the process, improving life for all Americans.
| Author | : Benjamin I. Page |
| Publisher | : University of Chicago Press |
| Total Pages | : 158 |
| Release | : 2009-08-01 |
| Genre | : Political Science |
| ISBN | : 0226644561 |
Recent battles in Washington over how to fix America’s fiscal failures strengthened the widespread impression that economic issues sharply divide average citizens. Indeed, many commentators split Americans into two opposing groups: uncompromising supporters of unfettered free markets and advocates for government solutions to economic problems. But such dichotomies, Benjamin Page and Lawrence Jacobs contend, ring false. In Class War? they present compelling evidence that most Americans favor free enterprise and practical government programs to distribute wealth more equitably. At every income level and in both major political parties, majorities embrace conservative egalitarianism—a philosophy that prizes individualism and self-reliance as well as public intervention to help Americans pursue these ideals on a level playing field. Drawing on hundreds of opinion studies spanning more than seventy years, including a new comprehensive survey, Page and Jacobs reveal that this worldview translates to broad support for policies aimed at narrowing the gap between rich and poor and creating genuine opportunity for all. They find, for example, that across economic, geographical, and ideological lines, most Americans support higher minimum wages, improved public education, wider access to universal health insurance coverage, and the use of tax dollars to fund these programs. In this surprising and heartening assessment, Page and Jacobs provide our new administration with a popular mandate to combat the economic inequity that plagues our nation.
| Author | : Isabel Sawhill |
| Publisher | : Yale University Press |
| Total Pages | : 268 |
| Release | : 2018-09-25 |
| Genre | : Business & Economics |
| ISBN | : 0300241062 |
A sobering account of a disenfranchised American working class and important policy solutions to the nation’s economic inequalities One of the country’s leading scholars on economics and social policy, Isabel Sawhill addresses the enormous divisions in American society—economic, cultural, and political—and what might be done to bridge them. Widening inequality and the loss of jobs to trade and technology has left a significant portion of the American workforce disenfranchised and skeptical of governments and corporations alike. And yet both have a role to play in improving the country for all. Sawhill argues for a policy agenda based on mainstream values, such as family, education, and work. While many have lost faith in government programs designed to help them, there are still trusted institutions on both the local and federal level that can deliver better job opportunities and higher wages to those who have been left behind. At the same time, the private sector needs to reexamine how it trains and rewards employees. This book provides a clear-headed and middle-way path to a better-functioning society in which personal responsibility is honored and inclusive capitalism and more broadly shared growth are once more the norm.
| Author | : Frank I. Luntz |
| Publisher | : Hyperion Books |
| Total Pages | : 263 |
| Release | : 2014-07-02 |
| Genre | : BUSINESS & ECONOMICS |
| ISBN | : 9780316372947 |
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
| Author | : Sarah Vowell |
| Publisher | : Penguin |
| Total Pages | : 249 |
| Release | : 2015-10-20 |
| Genre | : History |
| ISBN | : 1101624019 |
From the bestselling author of Assassination Vacation and The Partly Cloudy Patriot, an insightful and unconventional account of George Washington’s trusted officer and friend, that swashbuckling teenage French aristocrat the Marquis de Lafayette. Chronicling General Lafayette’s years in Washington’s army, Vowell reflects on the ideals of the American Revolution versus the reality of the Revolutionary War. Riding shotgun with Lafayette, Vowell swerves from the high-minded debates of Independence Hall to the frozen wasteland of Valley Forge, from bloody battlefields to the Palace of Versailles, bumping into John Adams, Thomas Jefferson, Lord Cornwallis, Benjamin Franklin, Marie Antoinette and various kings, Quakers and redcoats along the way. Drawn to the patriots’ war out of a lust for glory, Enlightenment ideas and the traditional French hatred for the British, young Lafayette crossed the Atlantic expecting to join forces with an undivided people, encountering instead fault lines between the Continental Congress and the Continental Army, rebel and loyalist inhabitants, and a conspiracy to fire George Washington, the one man holding together the rickety, seemingly doomed patriot cause. While Vowell’s yarn is full of the bickering and infighting that marks the American past—and present—her telling of the Revolution is just as much a story of friendship: between Washington and Lafayette, between the Americans and their French allies and, most of all between Lafayette and the American people. Coinciding with one of the most contentious presidential elections in American history, Vowell lingers over the elderly Lafayette’s sentimental return tour of America in 1824, when three fourths of the population of New York City turned out to welcome him ashore. As a Frenchman and the last surviving general of the Continental Army, Lafayette belonged to neither North nor South, to no political party or faction. He was a walking, talking reminder of the sacrifices and bravery of the revolutionary generation and what the founders hoped this country could be. His return was not just a reunion with his beloved Americans it was a reunion for Americans with their own astonishing, singular past. Vowell’s narrative look at our somewhat united states is humorous, irreverent and wholly original.
| Author | : Meir Statman |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 305 |
| Release | : 2010-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0071741666 |
A pioneer in the field of behavioral finance presents an investment guide based on what really drives investors Perfectly timed to give readers a real edge for investing in post-crash markets Author is a leading authority on the theory and application of behavioral finance and a fixture in The Wall Street Journal and other leading media outlets Poised to become the definitive text on how investors and managers make financial decisions—and how these decisions are reflected in financial markets
| Author | : Jill Lepore |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 733 |
| Release | : 2018-09-18 |
| Genre | : History |
| ISBN | : 0393635252 |
“Nothing short of a masterpiece.” —NPR Books A New York Times Bestseller and a Washington Post Notable Book of the Year In the most ambitious one-volume American history in decades, award-winning historian Jill Lepore offers a magisterial account of the origins and rise of a divided nation. Widely hailed for its “sweeping, sobering account of the American past” (New York Times Book Review), Jill Lepore’s one-volume history of America places truth itself—a devotion to facts, proof, and evidence—at the center of the nation’s history. The American experiment rests on three ideas—“these truths,” Jefferson called them—political equality, natural rights, and the sovereignty of the people. But has the nation, and democracy itself, delivered on that promise? These Truths tells this uniquely American story, beginning in 1492, asking whether the course of events over more than five centuries has proven the nation’s truths, or belied them. To answer that question, Lepore wrestles with the state of American politics, the legacy of slavery, the persistence of inequality, and the nature of technological change. “A nation born in contradiction… will fight, forever, over the meaning of its history,” Lepore writes, but engaging in that struggle by studying the past is part of the work of citizenship. With These Truths, Lepore has produced a book that will shape our view of American history for decades to come.
| Author | : Jimmy O. Yang |
| Publisher | : Da Capo Press |
| Total Pages | : 200 |
| Release | : 2018-03-13 |
| Genre | : Humor |
| ISBN | : 0306903504 |
Standup comic, actor and fan favorite from HBO's Silicon Valley and the film Crazy Rich Asians shares his memoir of growing up as a Chinese immigrant in California and making it in Hollywood. "I turned down a job in finance to pursue a career in stand-up comedy. My dad thought I was crazy. But I figured it was better to disappoint my parents for a few years than to disappoint myself for the rest of my life. I had to disappoint them in order to pursue what I loved. That was the only way to have my Chinese turnip cake and eat an American apple pie too." Jimmy O. Yang is a standup comedian, film and TV actor and fan favorite as the character Jian Yang from the popular HBO series Silicon Valley. In How to American, he shares his story of growing up as a Chinese immigrant who pursued a Hollywood career against the wishes of his parents: Yang arrived in Los Angeles from Hong Kong at age 13, learned English by watching BET RapCity for three hours a day, and worked as a strip club DJ while pursuing his comedy career. He chronicles a near deportation episode during a college trip Tijuana to finally becoming a proud US citizen ten years later. Featuring those and many other hilarious stories, while sharing some hard-earned lessons, How to American mocks stereotypes while offering tongue in cheek advice on pursuing the American dreams of fame, fortune, and strippers.
