Web Site Measurement Hacks

Web Site Measurement Hacks
Author: Eric T. Peterson
Publisher: "O'Reilly Media, Inc."
Total Pages: 434
Release: 2005-08-19
Genre: Computers
ISBN: 0596553323

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.

Handbook of Research on Web Log Analysis

Handbook of Research on Web Log Analysis
Author: Bernard J. Jansen
Publisher:
Total Pages: 642
Release: 2009
Genre: Web usage mining
ISBN:

"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.

Handbook on E-marketing for Tourism Destinations

Handbook on E-marketing for Tourism Destinations
Author: Peter Varlow
Publisher:
Total Pages: 308
Release: 2008
Genre: Internet marketing
ISBN:

The internet and other new technologies have changed the tourism industry in an unprecedented way, and keeping pace has become challenging. Online information is now one of the primary influences on consumer decisions in nearly all major markets. For example, 41 per cent of tourists arriving in Spain in 2007 had booked through the internet, and in the United States the number of trips bought online exceeded those purchased offline. Such changes are impacting and influencing the way destinations and companies manage and market themselves.

Actionable Web Analytics

Actionable Web Analytics
Author: Jason Burby
Publisher: Sybex
Total Pages: 296
Release: 2007-05-29
Genre: Business & Economics
ISBN:

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Statistics Hacks

Statistics Hacks
Author: Bruce Frey
Publisher: "O'Reilly Media, Inc."
Total Pages: 360
Release: 2006-05-09
Genre: Mathematics
ISBN: 0596553994

Want to calculate the probability that an event will happen? Be able to spot fake data? Prove beyond doubt whether one thing causes another? Or learn to be a better gambler? You can do that and much more with 75 practical and fun hacks packed into Statistics Hacks. These cool tips, tricks, and mind-boggling solutions from the world of statistics, measurement, and research methods will not only amaze and entertain you, but will give you an advantage in several real-world situations-including business. This book is ideal for anyone who likes puzzles, brainteasers, games, gambling, magic tricks, and those who want to apply math and science to everyday circumstances. Several hacks in the first chapter alone-such as the "central limit theorem,", which allows you to know everything by knowing just a little-serve as sound approaches for marketing and other business objectives. Using the tools of inferential statistics, you can understand the way probability works, discover relationships, predict events with uncanny accuracy, and even make a little money with a well-placed wager here and there. Statistics Hacks presents useful techniques from statistics, educational and psychological measurement, and experimental research to help you solve a variety of problems in business, games, and life. You'll learn how to: Play smart when you play Texas Hold 'Em, blackjack, roulette, dice games, or even the lottery Design your own winnable bar bets to make money and amaze your friends Predict the outcomes of baseball games, know when to "go for two" in football, and anticipate the winners of other sporting events with surprising accuracy Demystify amazing coincidences and distinguish the truly random from the only seemingly random--even keep your iPod's "random" shuffle honest Spot fraudulent data, detect plagiarism, and break codes How to isolate the effects of observation on the thing observed Whether you're a statistics enthusiast who does calculations in your sleep or a civilian who is entertained by clever solutions to interesting problems, Statistics Hacks has tools to give you an edge over the world's slim odds.

Designing Web Navigation

Designing Web Navigation
Author: James Kalbach
Publisher: O'Reilly Media, Inc.
Total Pages: 420
Release: 2007
Genre: Computers
ISBN:

Provides information on basic Web design and development techniques to create effective navigation systems.