Web Design And Marketing Solutions For Business Websites
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| Author | : Kevin Potts |
| Publisher | : Apress |
| Total Pages | : 386 |
| Release | : 2007-11-25 |
| Genre | : Computers |
| ISBN | : 1430202629 |
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
| Author | : Rob Cubbon |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 104 |
| Release | : 2014-02-27 |
| Genre | : Home-based businesses |
| ISBN | : 9781494366285 |
A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
| Author | : Burgess, Stephen |
| Publisher | : IGI Global |
| Total Pages | : 352 |
| Release | : 2009-02-28 |
| Genre | : Computers |
| ISBN | : 1605662259 |
"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.
| Author | : Lisa Pecunia |
| Publisher | : Avarra Solutions |
| Total Pages | : 61 |
| Release | : 2011-02 |
| Genre | : Business & Economics |
| ISBN | : 0983336008 |
The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
| Author | : David Langton |
| Publisher | : John Wiley & Sons |
| Total Pages | : 474 |
| Release | : 2011-09-02 |
| Genre | : Business & Economics |
| ISBN | : 111814368X |
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
| Author | : Paula Peters |
| Publisher | : Simon and Schuster |
| Total Pages | : 238 |
| Release | : 2008-05-01 |
| Genre | : Business & Economics |
| ISBN | : 1440515409 |
Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets your Web site up and running in just one day. It walks you through the five easy steps that will get your company the Internet attention it deserves. Learn how to: Purchase your domain name Write powerful Web content Design your page's layout Find a Web host Publish your site Once your new site goes active, you'll attract new customers in no time. This fast and effective guide puts you and your company where you belong-on the Web! Paula Peters is the owner of Peters Writing Services, Inc., a firm that specializes in writing and designing marketing materials, including Web sites. She has written marketing materials for a variety of Fortune 500 companies across the globe and has published more than 50 articles, essays, and stories. The author of The Ultimate Marketing Toolkit, Peters also has taught thousands of entrepreneurs, leaders, and managers over the past 12 years.
| Author | : Jacob Lett |
| Publisher | : Bootstrap Creative |
| Total Pages | : 45 |
| Release | : 2022-12-12 |
| Genre | : Computers |
| ISBN | : |
Want to Create a Blog or Website for Your Business Marketing and Sales Strategy? I have been a part of many website redesign projects, which often take much time and can be expensive. If your company doesn’t have the skills in-house, you must spend time vetting service providers and setting up the contract with legal and accounting. Then you must spend time with discovery meetings, design meetings, strategy meetings, etc. Sometimes, this lengthy web development process is necessary, but what if you know what you want but don’t have the technical web development skills or time to create it? This is a Book on How to Create Your Own Website in Less Time and Complexity. And with No Code. I have seen business owners, marketers, and web designers build websites and landing pages in days or weeks using no-code page builders. There is a growing trend in website page builders like Webflow, Wix, Squarespace, WordPress, and HubSpot CMS. These platforms provide visual page editors and themes to dramatically increase the speed and simplicity of building a website. Instead of fussing about the web design before any content is written, you can use a theme close to what you need. After you add the content, you can hire a developer to make customizations to fine-tune your website, saving you considerable time and money. Questions I will help you answer in this book: What is a CMS content management system? How do I choose one? WordPress vs. Wix vs. HubSpot CMS - Which is the best free website builder? What about free web hosting? Why does my business need a website? How do you create templates and themes on HubSpot CMS? How to create a blog for your business? In this building a business website book, I will walk you through making a free website for your business. This will become a central component of your marketing plan and strategy. Book Chapters Introduction to How to Make a Business Website Choosing a Content Management System for Your Business HubSpot CMS vs. WordPress for building a website How to Create a Free Business Website with Hosting & SSL Security The Building Blocks of the Drag and Drop Website Page Builder Frequently Asked Questions Are You a Web Developer? Who This Website Design Book Is For Entrepreneurs who just created an LLC and need a website to start generating leads A freelancer or consultant who wants a website that is easy to build and maintain An existing business that wants to upgrade and modernize its website and make it mobile responsive Digital marketers or web developers testing out different CMS platforms for their inbound marketing strategy Just read the book Building a StoryBrand or Marketing Made Simple by Donald Miller and want to redesign your business website. Web designers, photographers, and artists looking for a website builder to host their online portfolio websites About the Author, Jake Lett I started building WordPress websites as a freelancer and saw how powerful a content management system could be for a non-technical user. Then about seven years ago, I worked at a company that used HubSpot. At first, it wasn't obvious because it was a whole new workflow and a new coding language HubL. But over time, I saw HubSpot CMS continually improve and how marketers loved using it. I could build smart templates and could adapt to the needs and challenges of a marketing team without having to leverage third-party plugins or custom PHP scripts. Buy this book now to learn how to create your business website using HubSpot CMS.
| Author | : Martina Motwani |
| Publisher | : Martina Motwani |
| Total Pages | : 22 |
| Release | : 2023-06-16 |
| Genre | : Computers |
| ISBN | : |
Table of contents: HTML and Tags Use of HTML in SEO Commonly Used Tags What is a website? Types of websites Steps for building a Website Basics of setting Blog Website Basics of setting E-commerce Website Free Website Development Websites Self Assessment with Answer Key
| Author | : |
| Publisher | : AFGMarketingMedia Presents.. |
| Total Pages | : 193 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Brendon Sinclair |
| Publisher | : Sitepoint |
| Total Pages | : 0 |
| Release | : 2008-06-07 |
| Genre | : Business |
| ISBN | : 9780980285833 |
Brendon's business philosophy is based on solid (but not too common) business sense, combined with radical new approaches that has made Brendon's web design business one of the most successful in Australia. His philosophy is based on four fundamentals: 1. YOUR WEB DESIGN AND DEVELOPMENT SKILLS DON'T MATTER Your average client can't determine the difference between a good and a bad web site. They can't really look at your portfolio and say: This person makes profitable web sites. Instead, they consider other factors when evaluating you for the job. For example: recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make. 2. YOU DON'T HAVE TO BE, AND SHOULDN'T BE THE CHEAPEST BIDDER TO WIN Brendon's company is almost always several times more expensive than his competitors, but he still gets 90% of the jobs he pitches for. This is due to his customer service, his meeting approach, his proposals and, well, you'll have to read the kit to find out. 3. WHEN THE PROJECT FINISHES, YOUR INCOME SHOULD NOT Web development is very well adapted for selling extra services. Most of Brendon's income is from services bought by existing clients. Brendon is a big believer in keeping clients for life, and in this kit, he explains in great detail exactly how he does it. 4. YOUR CLIENTS ARE EVERYWHERE Brendon retells the story of how a 50 cent map of a conference floor with exhibitor names lead to over $100,000 in new business for his firm. The kit is chock-full of ideas for finding, and reaching new prospects for your services, including your competitor's clients. What does the kit contain? When you order The Web Design Business Kit 2.0, you will receive a rather large box delivered straight to your doorstep. The box will contain two folders and a CD-ROM. Folder 1: The Manual Folder 1 contains 509 8.5x11 letter-size pages divided into 5 major sections, each designed to walk you through Brendon's approach towards being successful in business. Proven techniques for building a successful web design business. Strategies to win more business and boost income. Overcome the fear of selling yourself and your business. Practical advice on organizing your business. Simple techniques to maximize revenue from existing and new clients. Template documents (including contracts) covering a wide range of business functions. How to sell yourself What should you charge? How to keep clients for life How to manage budgets How to hire and fire employees And so much more! Folder 2: The Documents Folder 2 contains 73 ready-to-use business documents, consisting of 182 8.5x11 letter-size pages, categorized into the following sections: Business Planning and Financial Documents Promotional Tools Client Contact Documents Surveys Employment Documents Office Documents These are the same documents Brendon uses himself, and have been tweaked for maximum effectiveness over the years. CD-ROM: Document Library You'll also receive a CD-ROM containing all the electronic versions of all the business documents represented in Folder 2. These are ready to use - just add your own logo and company name.
