Web Copy That Sells
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| Author | : Maria Veloso |
| Publisher | : AMACOM |
| Total Pages | : 322 |
| Release | : 2013-02-15 |
| Genre | : Business & Economics |
| ISBN | : 0814432522 |
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
| Author | : Maria Veloso |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 322 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 0814432514 |
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
| Author | : Michael R. Miller |
| Publisher | : Que Publishing |
| Total Pages | : 452 |
| Release | : 2012-12-27 |
| Genre | : Business & Economics |
| ISBN | : 0133354091 |
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
| Author | : Ray Edwards |
| Publisher | : Morgan James Publishing |
| Total Pages | : 186 |
| Release | : 2016-02-16 |
| Genre | : Business & Economics |
| ISBN | : 1630475025 |
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
| Author | : Ray Edwards |
| Publisher | : Morgan James Pub |
| Total Pages | : 161 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 9781600377556 |
Edwards opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career on boosting profits and driving sales with results-based Web copy.
| Author | : Robert W. Bly |
| Publisher | : Holt Paperbacks |
| Total Pages | : 431 |
| Release | : 2007-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1429900156 |
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
| Author | : Maria VELOSO |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 338 |
| Release | : 2009-04-29 |
| Genre | : Business & Economics |
| ISBN | : 0814413056 |
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
| Author | : Robert W. Bly |
| Publisher | : Holt Paperbacks |
| Total Pages | : 372 |
| Release | : 1990-03-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780805011944 |
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
| Author | : Rashida Tayabali |
| Publisher | : Rashida Tayabali |
| Total Pages | : 233 |
| Release | : 2021-09-23 |
| Genre | : |
| ISBN | : 0645292303 |
WHAT HAPPENS WHEN YOU LOSE YOUR HUSBAND AND SOCIAL STANDING IN A SINGLE MOMENT? An unexpected phone call shatters Indian immigrant Tasneem Zain’s idyllic family life in Sydney. Her husband has been in a terrible accident. Doctors aren’t sure if he’ll make it. When Ali dies, Tasneem’s social status changes overnight. People in her community believe that widows are bad luck. They must be shunned and banned from any joyous occasions to avoid their ‘bad luck’ affecting others. Tasneem is also expected to fade away into the background, and become half the woman she is. As a widow, she must observe iddah, a compulsory mourning period for Muslim women. Isolated in a room in her home, Tasneem experiences what it means to be an outsider. Shut away from the outside world, Tasneem prays for her late husband’s soul while struggling with grief and loneliness. As her iddah progresses, she starts searching for a new identity. Who is she and what does she really want? She also resigns herself to spending the rest of her life alone knowing that’s what’s expected. But life has something unexpected in store.
| Author | : David Ogilvy |
| Publisher | : Vintage |
| Total Pages | : 613 |
| Release | : 2013-09-11 |
| Genre | : Social Science |
| ISBN | : 0804170053 |
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
