Multichannel Marketing

Multichannel Marketing
Author: Akin Arikan
Publisher: John Wiley & Sons
Total Pages: 291
Release: 2011-05-04
Genre: Computers
ISBN: 1118059530

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Teaching L2 Composition

Teaching L2 Composition
Author: Dana R. Ferris
Publisher: Routledge
Total Pages: 445
Release: 2013-10
Genre: Foreign Language Study
ISBN: 1136696652

This popular, comprehensive theory-to-practice text is designed to help teachers understand the task of writing, L2 writers, the different pedagogical models used in current composition teaching, and reading–writing connections. Moving from general themes to specific pedagogical concerns, it includes practice-oriented chapters on the role of genre, task construction, course and lesson design, writing assessment, feedback, error treatment, and classroom language (grammar, vocabulary, style) instruction. Although all topics are firmly grounded in relevant research, a distinguishing feature of the text is the array of hands-on, practical examples, materials, and tasks that pre- and in-service teachers can use to develop the complex skills involved in teaching second language writing. Each chapter includes Questions for Reflection, Further Reading and Resources, Reflection and Review, and Application Activities. An ideal text for L2 teacher preparation courses, courses that include both L1 and L2 students, and workshops for instructors of L2 writers in academic (secondary and postsecondary) settings, the accessible synthesis of theory and research enables readers to see the relevance of the field’s knowledge base to their own present or future classroom settings and student writers.

The Global Information Technology Report 2002-2003

The Global Information Technology Report 2002-2003
Author: World Economic Forum
Publisher: Oxford University Press, USA
Total Pages: 370
Release: 2003
Genre: Business & Economics
ISBN: 9780195161694

Comprehensive assessment of networked readiness, covering eighty-two of the leading economies of the world.

Centering Humanism in STEM Education

Centering Humanism in STEM Education
Author: Bryan Dewsbury
Publisher: Frontiers Media SA
Total Pages: 337
Release: 2024-09-24
Genre: Education
ISBN: 2832554660

Research demonstrates that STEM disciplines perpetuate a history of exclusion, particularly for students with marginalized identities. This poses problems particularly when science permeates every aspect of contemporary American life. Institutions’ repeated failures to disrupt systemic oppression in STEM has led to a mostly white, cisgender, and male scientific workforce replete with implicit and/or explicit biases. Education holds one pathway to disrupt systemic linkages of STEM oppression from society to the classroom. Maintaining views on science as inherently objective isolates it from the world in which it is performed. STEM education must move beyond the transactional approaches to transformative environments manifesting respect for students’ social and educational capital. We must create a STEM environment in which students with marginalized identities feel respected, listened to, and valued. We must assist students in understanding how their positionality, privilege, and power both historically and currently impacts their meaning making and understanding of STEM.

The Transnationalization of Anti-Corruption Law

The Transnationalization of Anti-Corruption Law
Author: Régis Bismuth
Publisher: Routledge
Total Pages: 399
Release: 2021-05-27
Genre: Law
ISBN: 1000389855

The last twenty years have witnessed an astonishing transformation: the fight against corruption has grown from a handful of local undertakings into a truly global effort. Law occupies a central role in that effort and this timely book assesses the challenges faced in using law as it too morphs from a handful of local rules into a global regime. The book presents the perspectives of a global array of scholars, of policy makers, and of practitioners. Topics range from critical theoretical understandings of the global regime as a whole, to regional and local experiences in implementing and influencing the regime, including specific legal techniques such as deferred prosecution agreements, addressing corruption issues in dispute resolution, whistleblower protection, civil and administrative prosecutions, as well as blocking statutes. The book also includes discussions of the future shape of the global regime, the emergence of transnational compliance standards, and discussions by leaders of international organizations that take a leading role in the transnationalization of anti-corruption law. The Transnationalization of Anti-Corruption Law deals with the most salient aspects of the global anti-corruption regime. It is written by people who contribute to the structure of the regime, who practice within the regime, and who study the regime. It is written for anyone interested in corruption or corruption control in general, anyone with a general interest in jurisprudence or in international law, and especially anyone who is interested in critical thinking and analysis of how law can control corruption in a global context.

International Guide to Privacy

International Guide to Privacy
Author: Jody R. Westby
Publisher: American Bar Association
Total Pages: 284
Release: 2004
Genre: Business & Economics
ISBN: 9781590313336

A compendium of information to assits organizations in meeting privacy responsibilities and developing a privacy program.

WESTECH 2018

WESTECH 2018
Author: Robbi Rahim
Publisher: European Alliance for Innovation
Total Pages: 926
Release:
Genre: Education
ISBN: 1631901850

We are delighted to introduce the proceedings of the first edition of Workshop Environmental Science, Society, and Technology. This Workshop has brought researchers, developers and practitioners around the world who are leveraging and developing of Environmental for Society and Technology for life. We strongly believe that Workshop Environmental Science, Society, and Technology provides a good forum for all researcher, developers and practitioners to discuss all science and technology aspects that are relevant to Digital Society. We also expect that the future Workshop will be as successful and stimulating, as indicated by the contributions presented in this volume.

SAFER Electronic Health Records

SAFER Electronic Health Records
Author: Dean F. Sittig
Publisher: CRC Press
Total Pages: 497
Release: 2015-04-14
Genre: Business & Economics
ISBN: 1498726380

This important volume provide a one-stop resource on the SAFER Guides along with the guides themselves and information on their use, development, and evaluation. The Safety Assurance Factors for EHR Resilience (SAFER) guides, developed by the editors of this book, identify recommended practices to optimize the safety and safe use of electronic heal