Web 20 For Business
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| Author | : Miltiadis D. Lytras |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 326 |
| Release | : 2008-10-20 |
| Genre | : Business & Economics |
| ISBN | : 0387858954 |
While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.
| Author | : Tom Funk |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 192 |
| Release | : 2008-11-30 |
| Genre | : Computers |
| ISBN | : 0313351880 |
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
| Author | : Susan Rice Lincoln |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 224 |
| Release | : 2009-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749457511 |
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
| Author | : Bruce A. White |
| Publisher | : John Wiley & Sons |
| Total Pages | : 106 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : |
The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job
| Author | : Vince Casarez |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 290 |
| Release | : 2008-10-15 |
| Genre | : Computers |
| ISBN | : 0071643664 |
Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth. Foster collaboration and accelerate information dissemination with blogs and wikis Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals Capture and broadcast connection graphs and activity streams via social networks Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies Connect your Web 2.0 ecosystem through Web services, such as REST and JSON Ensure security and compliance management
| Author | : Tim O'Reilly |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 59 |
| Release | : 2009-09-23 |
| Genre | : Computers |
| ISBN | : 1449391079 |
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.
| Author | : Amy Shuen |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 266 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0596529961 |
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.
| Author | : Peter VanRysdam |
| Publisher | : Atlantic Publishing Company |
| Total Pages | : 290 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1601383177 |
During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short "tweets" to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever.
| Author | : John I. Todor |
| Publisher | : John Todor |
| Total Pages | : 93 |
| Release | : 2008 |
| Genre | : Business networks |
| ISBN | : 1934198374 |
Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.
| Author | : Murugesan, San |
| Publisher | : IGI Global |
| Total Pages | : 1116 |
| Release | : 2009-11-30 |
| Genre | : Computers |
| ISBN | : 1605663859 |
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
