Web 20 And Social Networking For The Enterprise
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Author | : Joey Bernal |
Publisher | : Pearson Education |
Total Pages | : 482 |
Release | : 2009-10-15 |
Genre | : Business & Economics |
ISBN | : 0137043422 |
The Hands-On Guide to Thriving with Web 2.0 and Social Networking Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM® and many of its most innovative portal and social networking sites This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.
Author | : Jessica Keyes |
Publisher | : CRC Press |
Total Pages | : 429 |
Release | : 2016-04-19 |
Genre | : Business & Economics |
ISBN | : 1466575964 |
Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.Examining organizations and their social activities, Enterprise 2.0: Social N
Author | : Tom Funk |
Publisher | : Praeger |
Total Pages | : 200 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : |
This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices
Author | : Deans, P. Candace |
Publisher | : IGI Global |
Total Pages | : 250 |
Release | : 2008-11-30 |
Genre | : Computers |
ISBN | : 1605661236 |
"This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.
Author | : Joey Bernal |
Publisher | : Pearson Education |
Total Pages | : 0 |
Release | : 2010 |
Genre | : Business |
ISBN | : 9780137004898 |
The Hands-On Guide to Thriving with Web 2.0 and Social Networking Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM (R) and many of its most innovative portal and social networking sites This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere(R) Portal, Lotus(R) Connections, and IBM Mashup Center.
Author | : Susan Rice Lincoln |
Publisher | : Kogan Page Publishers |
Total Pages | : 224 |
Release | : 2009-06-03 |
Genre | : Business & Economics |
ISBN | : 0749457511 |
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Author | : Deltina Hay |
Publisher | : Dalton Publishing |
Total Pages | : 418 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 0981744389 |
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
Author | : Murugesan, San |
Publisher | : IGI Global |
Total Pages | : 1037 |
Release | : 2009-11-30 |
Genre | : Computers |
ISBN | : 1605663859 |
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
Author | : Christian Fuchs |
Publisher | : Routledge |
Total Pages | : 354 |
Release | : 2013-06-17 |
Genre | : Computers |
ISBN | : 1136655271 |
The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of “Web 2.0”, social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state institutions have a growing interest in accessing this personal data. Here, contributors explore this changing landscape by addressing topics such as commercial data collection by advertising, consumer sites and interactive media; self-disclosure in the social web; surveillance of file-sharers; privacy in the age of the internet; civil watch-surveillance on social networking sites; and networked interactive surveillance in transnational space. This book is a result of a research action launched by the intergovernmental network COST (European Cooperation in Science and Technology).
Author | : Roger McHaney |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : Educational change |
ISBN | : 9781003447979 |
Two seismic forces beyond our control, the advent of Web 2.0 and the inexorable influx of tech-savvy Millennials on campus, are shaping what Roger McHaney calls The New Digital Shoreline of higher education. Failure to chart its contours, and adapt, poses a major threat to higher education as we know it. These forces demand that we as educators reconsider the learning theories, pedagogies, and practices on which we have depended, and modify our interactions with students and peers, all without sacrificing good teaching, or lowering standards, to improve student outcomes. Achieving these goals requires understanding how the indigenous population of this new shoreline is different. These students aren't necessarily smarter or technologically superior, but they do have different expectations. Their approaches to learning are shaped by social networking and other forms of convenient, computer-enabled and mobile communication devices; by instant access to an over-abundance of information; by technologies that have conferred the ability to personalize and customize their world to a degree never seen before; and by time-shifting and time-slicing. As well as understanding students assumptions and expectations, we have no option but to familiarize ourselves with the characteristics and applications of Web 2., essentially a new mind set about how to use Internet technologies around the concepts of social computing, social media, content sharing, filtering, and user experience. Roger McHaney not only deftly analyzes how Web 2.0 is shaping the attitudes and motivations of todays students, but guides us through the topography of existing and emerging digital media, environments, applications, platforms and devices not least the impact of e-readers and tablets on the future of the textbook and the potential they have for disrupting teacher-student relationships; and, if appropriately used, for engaging students in their learning. This book argues for nothing less than a reinvention of higher education to meet these new realities. Just adding technology to our teaching practices will not suffice. McHaney calls for a complete rethinking of our practice of teaching to meet the needs of this emerging world and envisioning ourselves as connected, co-learners with our students.