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| Author | : Bryony Thomas |
| Publisher | : Ecademy Press |
| Total Pages | : 297 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1908746343 |
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
| Author | : Bryony Thomas |
| Publisher | : SRA Books |
| Total Pages | : 233 |
| Release | : 2020-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1913474003 |
Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it’s in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to: create consistent routes to customers you’ll love, successfully scale your sales results, and significantly and sustainably increase your profits. This is the book that actually delivers what so many others promise. You’ll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you’ll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK.
| Author | : Sonja Jefferson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 328 |
| Release | : 2015-07-03 |
| Genre | : Business & Economics |
| ISBN | : 0749473282 |
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
| Author | : Gary W. Randazzo |
| Publisher | : Business Expert Press |
| Total Pages | : 154 |
| Release | : 2014-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1606499610 |
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
| Author | : Adrian G. Marshall |
| Publisher | : NUS Press |
| Total Pages | : 395 |
| Release | : 2015-10-23 |
| Genre | : History |
| ISBN | : 9971698226 |
The Nemesis was the first of a generation of iron-clad, steam-powered naval vessels that established British dominance in Asian waters in the nineteenth century. The world’s first iron warship, the first vessel with truly watertight compartments, and the first iron vessel to round the Cape of Good Hope, Nemesis represented a staggering superiority over the oar- and sail-powered naval forces of Britain’s Asian rivals. Yet strangely her story has never been told to modern audiences, and her origins and actions have until now been shrouded in mystery. This lively narrative places her in the historical context of the last years of the East India Company, and in the history of steam power and iron ships. It tells of her exploits in the First Opium War, in pirate suppression and naval actions across Asia, from Bombay to Burma to the Yangtze River and beyond.
| Author | : Logan Marshall |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 222 |
| Release | : 2014-12-17 |
| Genre | : Fiction |
| ISBN | : 3845712570 |
Das wohl größte Unglück der modernen Schifffahrt, der Zusammenstoß der Titanic mit einem Eisberg im Nordatlantik im Jahre 1912, ist beispiellos in der Geschichte. Diese Kathastrophe, bei der weit mehr als die Hälfte der Passagiere den Tod fanden, hinterließ Fragen und Zweifel, aber auch ein Apell an Konstrukteure und Kapitäne. Denn wäre etwas weniger Größenwahn und Leichtsinn und mehr Vorsicht und Respekt vor dem Meer und seinen Tücken Antrieb für die Fahrt der Titanic gewesen, sie hätte Amerika planmäßig erreichen können. Das vorliegende Buch von Logan Marshall enthält spannende Geschichten über dieses Unglück wie auch weiterer Schiffsunglücke, welche ungemein packend und authentisch erzählt sind und somit bis heute interessantes Lesematerial darstellen. Hierbei handelt es sich um eine englischsprachige Ausgabe.
| Author | : Nicholas A. Dinubile |
| Publisher | : Rodale Books |
| Total Pages | : 226 |
| Release | : 2011-11-08 |
| Genre | : Health & Fitness |
| ISBN | : 1609613252 |
Though today's doctors examine just as many achy, injured shoulders as they do problematic knees and backs, only recently have advances in medicine and technology revealed the true functional anatomy of the shoulder and how it can become damaged and imbalanced. In the final installment of his Active for Life series, orthopedic surgeon and bestselling author of FrameWork and FrameWork for the Knee Dr. Nicholas DiNubile embarks on this new frontier of shoulder knowledge to explain how best to care for yours—without surgery or drugs. Based on the time-tested FrameWork philosophy that exercising the entire body is key to fortifying and balancing every joint, FrameWork for the Shoulder provides a 6-step plan for understanding your shoulder strengths and weaknesses and creating your own healing fitness and lifestyle program. Dr. DiNubile draws on the latest medical research to outline the basic mechanics of the shoulder and its potential for failure and offers diagnostic tools for assessing and treating pain and injury. After completing a straightforward shoulder health assessment, you will discover simple, innovative exercises you can perform at home or at the gym, as well the most effective nutrition and lifestyle guidelines for extending your frame's warranty. If you are an athlete, you will learn to improve your sports performance and enhance your recovery. Whether you are ready to conquer the persistent shoulder discomfort that is keeping you from enjoying everyday activities, bounce back from an injury, or simply keep your joints in shape as you age, FrameWork for the Shoulder is your ultimate, customized plan for achieving lasting shoulder and full-body health.
| Author | : Jen Sincero |
| Publisher | : Penguin |
| Total Pages | : 290 |
| Release | : 2018-04-03 |
| Genre | : Self-Help |
| ISBN | : 0735223130 |
“A cheerful manifesto on removing obstacles between yourself and the income of your dreams.” —New York Magazine From the #1 New York Times bestselling author of You Are a Badass®, a life-changing guide to making the kind of money you’ve only ever dreamed of. You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation—over just a few years—from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practicality that made You Are a Badass an indomitable bestseller. She combines hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results. Learn to: • Uncover what's holding you back from making money • Give your doubts, fears, and excuses the heave-ho • Relate to money in a new (and lucrative) way • Shake up the cocktail of creation • Tap into your natural ability to grow rich • Shape your reality—stop playing victim to circumstance • Get as wealthy as you wanna be “This book truly crystallizes the concept that financial abundance is an inside job—in that it all begins with your mindset—and Sincero gets serious (in the funniest ways possible) about helping you identify your particular limiting beliefs surrounding money.” —PopSugar
| Author | : David Baboulene |
| Publisher | : Dreamengine Media Limited |
| Total Pages | : 256 |
| Release | : 2010 |
| Genre | : Short story |
| ISBN | : 9780955708923 |
`Fantastic. A bible for writers.` Bookshelf Author, scriptwriter, story consultant and Ph.D scholar of narrative theory, David Baboulene, helps you to understand what makes stories that grip. With invaluable new thinking on subtext plus insights on story success from: Bob Gale: Legendary Hollywood scriptwriter and producer of the Back to the Future trilogy. Lee Child: 16 million Jack Reacher novels sold in 43 countries and 29 languages. Willy Russell: celebrated playwright and film maker of classics such as Shirley Valentine, Educating Rita, Blood Brothers... John Sullivan: television comedy writing legend - Only Fools and Horses, Citizen Smith, Just Good Friends... Simply a must-read for anyone wanting to understand how to turn ideas into stories that sell. "Receiving a publishing deal was a dream turned reality, and The Story Book helped me obtain this achievement. A practical, yet engaging guide, every writer should read. "David Baboulene is truly a master when it comes to the science behind storytelling." Craig Hinde (Director). Here is what I have in my acknowledgment page: 'David Baboulene-I did it and you're a heck of a teacher!' " Kerri Cuevas - Author of Deadly Kisses.
| Author | : David Aaker |
| Publisher | : Morgan James Publishing |
| Total Pages | : 157 |
| Release | : 2018-01-02 |
| Genre | : Business & Economics |
| ISBN | : 168350612X |
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
