The Economics of Search

The Economics of Search
Author: Brian McCall
Publisher: Routledge
Total Pages: 574
Release: 2007-12-20
Genre: Business & Economics
ISBN: 1134422350

The economics of search is a prominent component of economic theory, and it has a richness and elegance that underpins a host of practical applications. In this book Brian and John McCall present a comprehensive overview of the economic theory of search, from the classical model of job search formulated 40 years ago to the recent developments in equilibrium models of search. The book gives decision-theoretic foundations to seemingly slippery issues in labour market theory, estimation theory and economic dynamics in general, and surveys the entire field of the economics of search, including its history, theory, and econometric applications. Theoretical models of the economics of search are covered as well as estimation methods used in search theory and topics covered include job search, turnover, unemployment, liquidity, house selling, real options and auctions. The mathematical methods used in search theory such as dynamic programming are reviewed as well as structural estimation methods and econometric methods for duration models. The authors also explore the classic sequential search model and its extensions in addition to recent advances in equilibrium search theory.

What Does the Minimum Wage Do?

What Does the Minimum Wage Do?
Author: Dale Belman
Publisher: W.E. Upjohn Institute
Total Pages: 489
Release: 2014-07-07
Genre: Political Science
ISBN: 0880994568

Belman and Wolfson perform a meta-analysis on scores of published studies on the effects of the minimum wage to determine its impacts on employment, wages, poverty, and more.

Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies
Author: Peter Kent
Publisher: John Wiley & Sons
Total Pages: 376
Release: 2011-02-23
Genre: Computers
ISBN: 1118043928

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

The Structure of Wages

The Structure of Wages
Author: Edward P. Lazear
Publisher: University of Chicago Press
Total Pages: 473
Release: 2009-05-15
Genre: Business & Economics
ISBN: 0226470512

The distribution of income, the rate of pay raises, and the mobility of employees is crucial to understanding labor economics. Although research abounds on the distribution of wages across individuals in the economy, wage differentials within firms remain a mystery to economists. The first effort to examine linked employer-employee data across countries, The Structure of Wages:An International Comparison analyzes labor trends and their institutional background in the United States and eight European countries. A distinguished team of contributors reveal how a rising wage variance rewards star employees at a higher rate than ever before, how talent becomes concentrated in a few firms over time, and how outside market conditions affect wages in the twenty-first century. From a comparative perspective that examines wage and income differences within and between countries such as Denmark, Italy, and the Netherlands, this volume will be required reading for economists and those working in industrial organization.

Behavioral Economics and Its Applications

Behavioral Economics and Its Applications
Author: Peter Diamond
Publisher: Princeton University Press
Total Pages: 331
Release: 2012-01-12
Genre: Business & Economics
ISBN: 1400829143

In the last decade, behavioral economics, borrowing from psychology and sociology to explain decisions inconsistent with traditional economics, has revolutionized the way economists view the world. But despite this general success, behavioral thinking has fundamentally transformed only one field of applied economics-finance. Peter Diamond and Hannu Vartiainen's Behavioral Economics and Its Applications argues that behavioral economics can have a similar impact in other fields of economics. In this volume, some of the world's leading thinkers in behavioral economics and general economic theory make the case for a much greater use of behavioral ideas in six fields where these ideas have already proved useful but have not yet been fully incorporated--public economics, development, law and economics, health, wage determination, and organizational economics. The result is an attempt to set the agenda of an important development in economics--an agenda that will interest policymakers, sociologists, and psychologists as well as economists. Contributors include Ian Ayres, B. Douglas Bernheim, Truman F. Bewley, Colin F. Camerer, Anne Case, Michael D. Cohen, Peter Diamond, Christoph Engel, Richard G. Frank, Jacob Glazer, Seppo Honkapohja, Christine Jolls, Botond Koszegi, Ulrike Malmendier, Sendhil Mullainathan, Antonio Rangel, Emmanuel Saez, Eldar Shafir, Sir Nicholas Stern, Jean Tirole, Hannu Vartiainen, and Timothy D. Wilson.

Handbook of Labor Economics

Handbook of Labor Economics
Author: Orley Ashenfelter
Publisher: Elsevier
Total Pages: 863
Release: 2010-12-09
Genre: Business & Economics
ISBN: 0444534504

A guide to the continually evolving field of labour economics.

Living Wages, Equal Wages: Gender and Labour Market Policies in the United States

Living Wages, Equal Wages: Gender and Labour Market Policies in the United States
Author: Deborah M. Figart
Publisher: Routledge
Total Pages: 276
Release: 2005-07-08
Genre: Business & Economics
ISBN: 1134480164

Wage setting has historically been a deeply political and cultural as well as economic process. This informative and accessible book explores how US wage regulations in the twentieth century took gender, race-ethnicity and class into account. Focusing on social reform movements for living wages and equal wages, it offers an interdisciplinary account of how women's work and the remuneration for that work has changed along with the massive transformations in the economy and family structures. The controversial issue of establishing living wages for all workers makes this book both a timely and indispensable contribution to this wide ranging debate, and it will surely become required reading for anyone with an interest in modern economic issues.

Pay-Per-Click Search Engine Marketing

Pay-Per-Click Search Engine Marketing
Author: David Szetela
Publisher: John Wiley & Sons
Total Pages: 453
Release: 2010-07-06
Genre: Computers
ISBN: 0470917210

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.