Viva Mac
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Author | : Andrea Benoit |
Publisher | : University of Toronto Press |
Total Pages | : 313 |
Release | : 2019-05-06 |
Genre | : Social Science |
ISBN | : 1487510942 |
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
Author | : Joseph H. Hancock |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 225 |
Release | : 2016-03-10 |
Genre | : Business & Economics |
ISBN | : 1501300032 |
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Author | : Andrea Benoit |
Publisher | : University of Toronto Press |
Total Pages | : 313 |
Release | : 2019-04-18 |
Genre | : Business & Economics |
ISBN | : 148752028X |
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
Author | : Mara Einstein |
Publisher | : Univ of California Press |
Total Pages | : 240 |
Release | : 2012-04-26 |
Genre | : Business & Economics |
ISBN | : 0520266528 |
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Author | : Joseph H. Hancock |
Publisher | : Bloomsbury Publishing |
Total Pages | : 217 |
Release | : 2022-10-20 |
Genre | : Business & Economics |
ISBN | : 1350135569 |
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Author | : Lindsay Bryde |
Publisher | : McFarland |
Total Pages | : 318 |
Release | : 2022-01-31 |
Genre | : Social Science |
ISBN | : 147668183X |
Pencils down--graphite and eyebrow--and eyes to front of the room for this one-of-a-kind lesson. Since debuting over a decade ago, the world of RuPaul's Drag Race has steadily collected both popular and academic interests. This collection of original essays presents insightful analyses and a range of critical perspectives on Drag Race from across the globe. Topics covered include language and linguistics, cultural appropriation, racism, health, wealth, the realities of reality television, digital drag and naked bodies. Though varied in topical focus, each essay centers public pedagogy to examine what and how Drag Race teaches its audience. The goal of this book is to frame Drag Race as a classroom, one that is helpful for both teachers and students alike. With an academic-yet-accessible tone and an interdisciplinary approach, essays celebrate and examine the show and its spin-offs from the earliest seasons to the very start of the coronavirus pandemic in 2020.
Author | : |
Publisher | : |
Total Pages | : 104 |
Release | : 2001-04 |
Genre | : |
ISBN | : |
Out is a fashion, style, celebrity and opinion magazine for the modern gay man.
Author | : Mark Tungate |
Publisher | : Kogan Page Publishers |
Total Pages | : 288 |
Release | : 2011-10-03 |
Genre | : Business & Economics |
ISBN | : 0749461829 |
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Author | : Claire Kreger-Boaz |
Publisher | : Greenhaven Publishing LLC |
Total Pages | : 106 |
Release | : 2011-04-15 |
Genre | : Young Adult Nonfiction |
ISBN | : 1420504266 |
Stefani Joanne Angelina Germanotta is known to most of her fans as Lady Gaga. This singer, songwriter, actress, and dancer has become a fixture in both pop music and pop culture. Her rise to fame in the late 2000s was accompanied by elaborate outfits, a handful of popular singles, and an unforgettable stage presence. Since then Lady Gaga has become the first woman to have four albums reach number one on the billboards, making her one of the world's best-selling artists. In addition to her passion for music, Lady Gaga is also a fierce advocate for the LGBTQ community and uses her wide outreach to speak out against bullying. This compelling volume tracks Lady Gaga's rise to fame, from her childhood and early career to her provocative and popular innovations in music, fashion, performance, and advocacy.
Author | : Kim Bartel Sheehan |
Publisher | : SAGE Publications |
Total Pages | : 336 |
Release | : 2013-07-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1483315436 |
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.