Visual Rhetoric And The Eloquence Of Design
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Author | : Leslie Atzmon |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Design |
ISBN | : 9781602351912 |
This volume features 10 scholarly essays steeped in rhetorical analysis of artifacts, as well as two visual essays on the topic of ornamental typography with accompanying verbal texts. The essays span a number of design disciplines, including manufacturing design, graphic design, architectural design, and monument design.
Author | : Leslie Atzmon |
Publisher | : Parlor Press LLC |
Total Pages | : 473 |
Release | : 2011-03-11 |
Genre | : Philosophy |
ISBN | : 1602351937 |
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Author | : Charles Kostelnick |
Publisher | : Routledge |
Total Pages | : 296 |
Release | : 2019-03-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 1351628232 |
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Author | : Leslie Atzmon |
Publisher | : Bloomsbury Publishing |
Total Pages | : 361 |
Release | : 2023-01-12 |
Genre | : Science |
ISBN | : 1350061948 |
Design and Science addresses the inter-relationship, in both historical and contemporary contexts, between design thinking and design processes and scientific and medical research methods. Contributors address the parallels between research methodologies in design and the sciences, both of which involve the recognition of an issue, conceptualisation of ways to resolve it, and then the modelling and implementation of a viable solution. Much research across various scientific disciplines follows a similar pattern. Thematic sections explore visualisation, visual narrative and visual metaphor; biodesign and biomimicry; makers and users in design and science, and data visualisation, discussing the role of data from nature as an ultimate source of design.
Author | : Lisa A. Baird |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 165 |
Release | : 2015-09-18 |
Genre | : Art |
ISBN | : 144388295X |
Humans’ first attempts to record their thoughts resulted in images painted in the decorated caves throughout Europe, known as Upper Paleolithic Art. As humans developed written alphabets to record their thoughts in words, the images they painted and the words they wrote competed for attention. As the “Sister Arts” tradition attests, words and pictures have developed along distinct, though related, lines. With the rise of New Media, however, the innovative inter-animation of words and pictures in the screen space of the computer deserves – and requires – artists and designers and rhetoricians to take a fresh look at the complexities of human communication, particularly the way in which words and pictures share commonalities. The range of image-texts, from cave to computer, from palimpsests to pixels, demands critical attention from modern designers who create innovative image-texts for New Media. Eloquent Design: Essays on the Rhetorics of Vision explores ancient image-making as a basis for understanding the modern uses of image-texts in New Media. Eloquent Design also considers the current state of imaginative design from the Sister Arts tradition to Gestalt theories of vision to social semiotics of image-texts. Moreover, Eloquent Design proposes a generative method for creating image-texts, a technique called “Rhetorical Vision.” Applications of the generative mode of Rhetorical Vision give rise to the innovative designs of palimpsests and experimental modes of writing, such as creative nonfiction. Essays in Eloquent Design outline a method for teaching Rhetorical Vision as the inter-animation of words and pictures.
Author | : Claire Dormann |
Publisher | : |
Total Pages | : |
Release | : 1996 |
Genre | : |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 293 |
Release | : 1998 |
Genre | : |
ISBN | : |
Author | : Lester C. Olson |
Publisher | : SAGE |
Total Pages | : 465 |
Release | : 2008-03-20 |
Genre | : Art |
ISBN | : 141294919X |
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
Author | : Charles Kostelnick |
Publisher | : SIU Press |
Total Pages | : 284 |
Release | : 2003 |
Genre | : Art |
ISBN | : 9780809325023 |
In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.
Author | : Jan van Toorn |
Publisher | : 010 Publishers |
Total Pages | : 232 |
Release | : 2006 |
Genre | : Design |
ISBN | : 9789064505225 |
This book presents a number of experimental projects in communication design as a symbolic and public practice. It proceeds from a critical position vis-à-vis the customary mediation of information--a position more necessary than ever, now that design operates so prominently in the entertaining and marketing spectacle organized by the neo-liberal world order as an instrument for the colonization of human existence. Unlike the classic form of visual communication, the dialogic approach is a connective model of visual rhetoric with a polemic nature and polyphonic visual form--a storytelling structure that seeks to reveal the opposing elements of the message and opts for active interpretation by the spectator.