Visual Merchandising Fourth Edition
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| Author | : Tony Morgan |
| Publisher | : Laurence King |
| Total Pages | : 224 |
| Release | : 2021-11-25 |
| Genre | : |
| ISBN | : 9781913947323 |
Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
| Author | : Tony Morgan |
| Publisher | : Laurence King Publishing |
| Total Pages | : 511 |
| Release | : 2022-05-02 |
| Genre | : Design |
| ISBN | : 152942318X |
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
| Author | : Claus Ebster |
| Publisher | : Business Expert Press |
| Total Pages | : 289 |
| Release | : 2015-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1631571133 |
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
| Author | : Judy Bell |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 448 |
| Release | : 2017-08-10 |
| Genre | : Business & Economics |
| ISBN | : 1501315498 |
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
| Author | : Martin M. Pegler |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 416 |
| Release | : 2018-02-22 |
| Genre | : Business & Economics |
| ISBN | : 1501315293 |
Revised edition of Visual merchandising and display, c2012.
| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2018-02-21 |
| Genre | : Business & Economics |
| ISBN | : 9781635631494 |
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
| Author | : Tony Morgan |
| Publisher | : Hachette UK |
| Total Pages | : 192 |
| Release | : 2010-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1780675542 |
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
| Author | : Museum Store Association |
| Publisher | : Routledge |
| Total Pages | : 136 |
| Release | : 2016-07-01 |
| Genre | : Social Science |
| ISBN | : 131542391X |
Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store’s performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office!
| Author | : John Donnellan |
| Publisher | : A&C Black |
| Total Pages | : 461 |
| Release | : 2013-09-12 |
| Genre | : Business & Economics |
| ISBN | : 1609014901 |
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
| Author | : Brenda Clark |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2013-05-22 |
| Genre | : Business & Economics |
| ISBN | : 9781619603431 |
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
