Virtual Events Management
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| Author | : Birdir, Kemal |
| Publisher | : IGI Global |
| Total Pages | : 357 |
| Release | : 2020-12-04 |
| Genre | : Business & Economics |
| ISBN | : 1799849554 |
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
| Author | : Leonard W Jones |
| Publisher | : Hassell Street Press |
| Total Pages | : 36 |
| Release | : 2021-09-09 |
| Genre | : |
| ISBN | : 9781014181893 |
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
| Author | : Tim Brown |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 173 |
| Release | : 2023-08-30 |
| Genre | : Business & Economics |
| ISBN | : 1915097576 |
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
| Author | : Ben Chodor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 208 |
| Release | : 2020-09-23 |
| Genre | : Business & Economics |
| ISBN | : 1119747171 |
Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
| Author | : Laura Chappell |
| Publisher | : Laura Chappell University |
| Total Pages | : 242 |
| Release | : 2020-09-22 |
| Genre | : |
| ISBN | : 9781893939653 |
Filled with real-world event examples, insider tips, and essential planning, development, and troubleshooting checklists, this book is the ultimate resource for virtual event planners and hosts. Whether your virtual event is a conference, online course series, job interview day, or something else, this book offers step-by-step instructions and checklists to help. Plan, develop, and host a virtual event from start to finish Compare and host live, simulated live, or a hybrid event elements Add interactivity and promote socialization within virtual events Effectively market your online events to attendees and exhibitors/sponsors Ensure the most effective global delivery This book includes links to numerous online virtual event checklists: Platform Checklist (all the features and functions to look for) Agenda Checklist (single and multi-track, single and multi-day) Session Checklist (live, simulive, on-demand planning) Speaker Checklist (details for marketing, promotion and sessions) Exhibitor Checklist (modern/traditional booth elements, interactivity, resources, and more) Sponsor Checklist (visibility and marketing) Testing Checklist (general, session, exhibit, chat and miscellaneous tests to run) In addition, the book provides links to an online payment processing spreadsheet and sample multi-track agenda.
| Author | : Michelle Manafy |
| Publisher | : |
| Total Pages | : 122 |
| Release | : 2020-09-19 |
| Genre | : |
| ISBN | : |
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including: Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual Event Critical Differences Between In Person and Virtual Events Building Audience Interaction Six Key Benefits to Hosting Virtual Events Format, Features, and Platform Considerations Speaker Preparation for Virtual Events The Business of Virtual Events The Cost of Producing a Virtual Event How To Run A Great Virtual Event Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.
| Author | : Jay Baer |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2018-10-02 |
| Genre | : Business & Economics |
| ISBN | : 0525537287 |
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
| Author | : Glenn A. J. Bowdin |
| Publisher | : Taylor & Francis |
| Total Pages | : 852 |
| Release | : 2023-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1000904393 |
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
| Author | : Katty Douraghy |
| Publisher | : Katty Douraghy |
| Total Pages | : 148 |
| Release | : 2021 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781736065303 |
In this raw, vulnerable memoir, Katty Douraghy chronicles her personal experience through grief after the death of six family members, including her parents and her stepparents, within a very short time frame. The journey through grief is unique and does not follow a set timeline or a clearly defined path. The Butterfly Years infuses hope and lessons learned along the way to show a different perspective on grief and mourning. Whether you are experiencing grief in the early weeks of a loss, or if your grief has transitioned over time to settle deep in your heart, The Butterfly Years reminds us that we are all on the journey through grief and toward hope together.
| Author | : Donald Getz |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 241 |
| Release | : 2023-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1915097355 |
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
