Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers

Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers
Author: Scott Alan Stewart
Publisher: Stewart Publishing, Inc.
Total Pages: 138
Release: 1986-05-01
Genre:
ISBN: 0936999012

This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.

News

News
Author:
Publisher:
Total Pages: 16
Release: 1986
Genre: Medical libraries
ISBN:

Videodiscs in Healthcare: A Guide to the Industry

Videodiscs in Healthcare: A Guide to the Industry
Author: Scott Alan Stewart
Publisher: Stewart Publishing, Inc.
Total Pages: 258
Release: 1990-05-01
Genre: Medical
ISBN: 093699908X

Provides and overview of the use of interactive video technology for education and training in the health professions, including Medicine, Nursing, Allied Health, Dentistry, Patient Education, and Health Promotion. Chapters cover optical storage technology , pharmaceutical companies, universities/colleges, hospitals, commercial vendors, public organizations, professional associations, testing & certification, museum/public exhibits, information systems, and research/surveys. Includes a list of resources for additional information including books, periodicals, directories, market reports, conferences/workshops, special interest groups, awards, demonstration centers, and disc mastering companies.