Video Marketing For Libraries
Download Video Marketing For Libraries full books in PDF, epub, and Kindle. Read online free Video Marketing For Libraries ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Heather A. Dalal |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 195 |
| Release | : 2017-08-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1442269502 |
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
| Author | : Mark Aaron Polger |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 332 |
| Release | : 2019-03-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1538125811 |
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
| Author | : Greg Jarboe |
| Publisher | : John Wiley & Sons |
| Total Pages | : 533 |
| Release | : 2011-10-07 |
| Genre | : Business & Economics |
| ISBN | : 111820381X |
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
| Author | : Amy Harris |
| Publisher | : Association of College & Research Libraries |
| Total Pages | : 248 |
| Release | : 2008 |
| Genre | : Computers |
| ISBN | : |
This book aims to show how librarians in colleges and universities of varying sizes, populations, and locations have successfully incorporated gaming into their libraries.-Introduction. In an attempt to encompass the variety of ways games are being incorporated into libraries, this book has been divided into three sections: game collections and curricular support, gaming as marketing and gaming as an information literacy tool.
| Author | : Samantha C. Helmick |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 127 |
| Release | : 2015-08-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1442243821 |
Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club
| Author | : Cheryl J. Duncan |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 135 |
| Release | : 2014-09-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0810884569 |
Using vendor licensing and fair use guidelines, library collections can contain thousands of online videos either purchased or through in-house digitization. In this book, the authors share their knowledge developed in building and maintaining a streaming video collection. Highlights include key information and tips, as well as recommended best practices, for the licensing and acquisitions processes, providing access, promoting the collection, and evaluating the library and vendor collections. The authors cover the options for acquiring streaming video titles and options for hosting videos. The book is structured with an introduction, a chapter on each key process with subsections on specific aspects of those processes, and finally with a concluding chapter which looks at the future of streaming video collections for libraries. Creating a Streaming Video Collection for Your Library will serve as a key reference and source of best practices for libraries adding streaming video titles to their collections or for any library that is already offering streaming video. Since this is a relatively new area of collection development, this book will help libraries and video vendors establish consistent guidelines, licensing models and workflows.
| Author | : Martha Dewing |
| Publisher | : White Plains, NY : Knowledge Industry Publications |
| Total Pages | : 224 |
| Release | : 1988 |
| Genre | : House & Home |
| ISBN | : |
| Author | : David Lee King |
| Publisher | : ALA TechSource |
| Total Pages | : 38 |
| Release | : 2018-10-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780838916162 |
Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipment, tools, and staff resources you'll need to start incorporating video into your library outreach and marketing.
| Author | : Jon Mowat |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 305 |
| Release | : 2018-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0749481587 |
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
| Author | : Hendrik Edelman |
| Publisher | : ALCTS Papers on Library Technical Services and Collections |
| Total Pages | : 220 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
