This study used grounded theory methodology to capture and describe the experience of value stream mapping workshop participants. Value stream mapping is a methodology used in quality improvement and Lean transformation projects to analyze and improve a process. On the basis of the research, the author proposes a model describing the participants' experience. (a) Leadership demonstrated through communications, commitment of resources, and nurturing a supportive culture is vitally important from inception through the completion of value stream mapping. (b) In a team environment, (c) an intense interaction, communications, and knowledge sharing among participants creates a learning process that shifts participants' focus from working in the process to working on the process. (d) This shift of focus re frames participants' understanding of the process, providing participants a global understanding (gestalt) of the process, which is carried into the creation of the future state. Participants are cognizant of how change affects everyone's work. (e) Psychological ownership arises as participants develop a new future state. As this ownership grows, motivation increases as the participants realize their goal of a new future state process. The author concludes that value stream mapping is a transformational methodology that engages people, amplifying their knowledge about the process they examine. As participants create a new future state, their motivation, morale, and performance are all enhanced while achieving the goals of the organization. The author proposed a model, directions for future research, and practical managerial implications.