Value In A Digital World
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| Author | : Gary Angel |
| Publisher | : FT Press |
| Total Pages | : 322 |
| Release | : 2015-11-20 |
| Genre | : Computers |
| ISBN | : 0134195132 |
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.
| Author | : Francisco J. López Lubián |
| Publisher | : Springer |
| Total Pages | : 182 |
| Release | : 2017-11-06 |
| Genre | : Business & Economics |
| ISBN | : 3319517503 |
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.
| Author | : John P. Reilly |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 112 |
| Release | : 2016-04-22 |
| Genre | : |
| ISBN | : 9781530337026 |
The Value Fabric: A Guide to Doing Business in the Digital World describes how business should be conducted in the digital world using a new concept called the value fabric.A value fabric is a mesh of interwoven, cooperating organizations and individuals, called parties, who directly or indirectly deliver value to customers.The book address the following questions:* How are multi-party, multi-industry business models represented in today's digital world?* How is a vibrant fabric composed of these parties (participants) developed?* What are the keys to successful participation in the fabric?* How should participants communicate with one another?* Does the use of industry standards enable successful cooperation among participants?* Where can standards be found?* What are the similarities and difference between the value fabric and value chain / value network?And also of importance is why we should care about all this:* The digital world requires a standard way to simply describe and visualize the way business is conducted, and the value fabric provides that.* The digital world demands agility, and the value fabric enabled by industry standards provides a way for businesses to become and remain agile.
| Author | : Christian Fuchs |
| Publisher | : Springer |
| Total Pages | : 347 |
| Release | : 2015-10-21 |
| Genre | : Social Science |
| ISBN | : 1137478578 |
This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.
| Author | : Alf Chattell |
| Publisher | : Springer |
| Total Pages | : 276 |
| Release | : 2016-07-27 |
| Genre | : Business & Economics |
| ISBN | : 1349147117 |
We live in a time of exciting possibilities. The business world is being transformed as digital technologies shift the basis of competition from machine-intensity to human-intensity. The foundations of success in today's fast-moving global economy are the creative capacities of people, competitive advantage is now based on insight, imagination and innovation. But meeting the challenges of value-creation in this digital era requires a revolution in thought, outlook and practice. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. This practical guide explains how to revolutionise your management strategies, create value for your customers and grasp the new opportunities offered by the digital era.
| Author | : Jim Highsmith |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 274 |
| Release | : 2019-08-02 |
| Genre | : Business & Economics |
| ISBN | : 0135263581 |
EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thrive Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles Improve collaboration when major, fast-paced responses are necessary Continually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
| Author | : Derek C. Schuurman |
| Publisher | : InterVarsity Press |
| Total Pages | : 139 |
| Release | : 2013-04-16 |
| Genre | : Technology & Engineering |
| ISBN | : 0830884440 |
Building on the work of Jacques Ellul, Marshall McLuhan and Neil Postman, as well as a wide range of Reformed thinkers, Derek Schuurman provides a brief theology of technology—rooted in the Reformed tradition and oriented around the grand themes of creation, fall, redemption and new creation.
| Author | : Timothy M. Todreas |
| Publisher | : Praeger |
| Total Pages | : 236 |
| Release | : 1999-08-30 |
| Genre | : Business & Economics |
| ISBN | : 9781567202724 |
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the vast wasteland of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.
| Author | : B. Joseph Pine |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 382 |
| Release | : 2011-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1605099627 |
Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation
| Author | : Rocci Luppicini |
| Publisher | : CRC Press |
| Total Pages | : 246 |
| Release | : 2016-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1466558776 |
This important book explores key areas of educational technology research and development within an education system infused by technology. The book explores the opportunities and challenges associated with planning and implementing educational technology within higher education. It is unique in that it is a multi-perspective view of key contempora
