Ux Optimization
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| Author | : W. Craig Tomlin |
| Publisher | : Apress |
| Total Pages | : 205 |
| Release | : 2018-09-26 |
| Genre | : Computers |
| ISBN | : 1484238672 |
Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website. What You’ll Learn Understand personas: what they are and how to use them to analyze data Use quantitative research tools and techniques for analysis Know where to find UX behavioral data and when to use it Use qualitative research tools, techniques, and procedures Analyze qualitative data to find patterns of consistent task flow errors Combine qualitative and quantitative data for a 360-degree view Make recommendations for optimizations based on your findings Test optimization recommendations to ensure improvements are achieved Who This Book Is For Big data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.
| Author | : Alexander Rådahl |
| Publisher | : RÅDAHL |
| Total Pages | : 248 |
| Release | : 2021-11-15 |
| Genre | : Computers |
| ISBN | : 8293915013 |
“If I had 1 hour to solve a problem [...] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert Einstein In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website’s user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics. In this invaluable user experience and CRO guide, you will learn ‘real-world’ tested methods that can be effectively applied around the globe by website designers, with any level of prior experience: How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof. Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify... and how you can use the same approaches to exponentially expand your engagement. The Top 3 CRO strategies that top website designers use to stimulate sales and visibility – UX research and optimization, sales funnel analysis and A/B testing. The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales – Google Analytics, Google Search, Heap Analytics, Hotjar and more. Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!
| Author | : Alexander Rådahl |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 2021-11-15 |
| Genre | : Business & Economics |
| ISBN | : 9788293915003 |
In this invaluable UX and CRO guide, you will learn 'real-world' tested methods that can be effectively applied around the globe by website designers, with any level of prior experience.
| Author | : Daniel Berlin |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 298 |
| Release | : 2021-05-11 |
| Genre | : Computers |
| ISBN | : 149208512X |
Tap into the wisdom of experts to learn what every UX practitioner needs to know. With 97 short and extremely useful articles, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, and what approaches aren't helpful at all. With these 97 concise articles, editor Dan Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. Bring Themes to Exploratory Research--Shanti Kanhai Design for Content First--Marli Mesibov Design for Universal Usability--Ann Chadwick-Dias Be Wrong on Purpose--Skyler Ray Taylor Diverse Participant Recruiting Is Critical to Authentic User Research--Megan Campos Put On Your InfoSec Hat to Improve Your Designs--Julie Meridian Boost Your Emotional Intelligence to Move from Good to Great UX--Priyama Barua
| Author | : Maria Johnsen |
| Publisher | : Stylus Publishing, LLC |
| Total Pages | : 789 |
| Release | : 2024-07-09 |
| Genre | : Computers |
| ISBN | : 1501519182 |
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies. FEATURES: Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google AdsTM, and influencer marketing Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization Includes ethical considerations and legal aspects about privacy and data protection
| Author | : Steven Brough |
| Publisher | : GRASPED Digital |
| Total Pages | : 46 |
| Release | : 2024-02-19 |
| Genre | : Business & Economics |
| ISBN | : |
Dive into the essential toolkit for the modern digital marketer with "The Digital Marketer's Swiss Army Knife: Mastering Multifaceted Strategies for Online Success" This comprehensive guide explores the multifaceted strategies critical to achieving success in the dynamic online landscape. From SEO precision and content creation to leveraging social media, email marketing, and cutting-edge AI, each chapter serves as a deep dive into the tools and techniques that form the backbone of effective digital marketing. Ideal for both newcomers and seasoned professionals, this book illuminates the path to digital mastery with practical insights, real-world examples, and actionable tips. Welcome to the era of digital marketing, where agility, strategy, and innovation are key to navigating the complex online world. "The Digital Marketer's Swiss Army Knife" is your guide through this terrain, offering a detailed exploration of the tools and tactics that make up the digital marketer's essential kit. Just as a Swiss Army knife equips you with a tool for every situation, this book provides you with the knowledge to tackle diverse digital marketing challenges, from optimizing your website for search engines to engaging with audiences through social media and beyond. The book is targeted at digital marketing professionals, business owners, and students who seek to enhance their online marketing skills. It is particularly valuable for those looking to understand and apply a comprehensive range of digital marketing strategies to achieve measurable success in their online endeavors.
| Author | : Xin-She Yang |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 282 |
| Release | : 2011-06-19 |
| Genre | : Computers |
| ISBN | : 3642209858 |
Contemporary design in engineering and industry relies heavily on computer simulation and efficient algorithms to reduce the cost and to maximize the performance and sustainability as well as profits and energy efficiency. Solving an optimization problem correctly and efficiently requires not only the right choice of optimization algorithms and simulation methods, but also the proper implementation and insight into the problem of interest. This book consists of ten self-contained, detailed case studies of real-world optimization problems, selected from a wide range of applications and contributed from worldwide experts who are working in these exciting areas. Optimization topics and applications include gas and water supply networks, oil field production optimization, microwave engineering, aerodynamic shape design, environmental emergence modelling, structural engineering, waveform design for radar and communication systems, parameter estimation in laser experiment and measurement, engineering materials and network scheduling. These case studies have been solved using a wide range of optimization techniques, including particle swarm optimization, genetic algorithms, artificial bee colony, harmony search, adaptive error control, derivative-free pattern search, surrogate-based optimization, variable-fidelity modelling, as well as various other methods and approaches. This book is a practical guide to help graduates and researchers to carry out optimization for real-world applications. More advanced readers will also find it a helpful reference and aide memoire.
| Author | : Zunaed Hossain |
| Publisher | : Ocleno |
| Total Pages | : 31 |
| Release | : 2023-09-25 |
| Genre | : Business & Economics |
| ISBN | : |
Embark on a transformative journey through the world of affiliate marketing, where digital interactions become the currency of success. In "Affiliate Alchemy: Transforming Clicks into Gold," you'll discover the art and science of affiliate marketing, from its fundamental principles to advanced strategies and ethical considerations. Unearth the alchemical power of affiliate marketing, turning simple clicks into a wealth of possibilities. Explore the diverse landscape of niches, platforms, and technologies that await your expertise. Learn to navigate the ever-evolving affiliate marketing ecosystem, staying agile in the face of change. This comprehensive guide offers a treasure trove of knowledge, from building compelling content and forging ethical partnerships to harnessing data-driven insights and adapting to emerging trends. It's your roadmap to sustainable success in the dynamic world of affiliate marketing. Join a vibrant community of affiliate marketers, engage with industry experts, and unlock the potential of your online presence. With a commitment to ethical excellence, a thirst for knowledge, and a dash of creativity, you'll embark on a journey where each click is an opportunity for transformation. Embrace the Affiliate Alchemy, where the digital landscape holds the promise of prosperity, fulfillment, and the power to turn your clicks into gold. Your journey begins here.
| Author | : Steven Brough |
| Publisher | : GRASPED Digital |
| Total Pages | : 31 |
| Release | : 2024-03-27 |
| Genre | : Business & Economics |
| ISBN | : |
Greetings, bold and confident Leo marketers! Welcome to a journey that perfectly aligns with your astrological nature: conquering the digital marketing realm. Your leadership skills, creativity, and natural charisma make you a force to be reckoned with online. However, even the most regal Lion needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Leo marketers shine, from your strategic thinking to your captivating presence. You'll learn how to leverage these strengths to create compelling content, develop data-driven campaigns, and establish yourself as a leader in your industry. Remember, Leos, confidence is key! This book equips you with the knowledge and tools to radiate confidence in the digital world and become a true marketing lion. So, let's embrace your inner roar and embark on a thrilling journey of digital marketing mastery! Lead Like a Lion: This book equips you with the knowledge and confidence to develop a strong online presence and establish yourself as a thought leader in your niche. Content with Confidence: Discover how to tap into your Leo creativity to craft high-quality content that showcases your expertise and ignites excitement in your audience. The Social Media Spotlight: Learn winning social media strategies that leverage your Leo charisma. Captivate your audience, build a loyal following, and become a magnetic force online.
| Author | : Steven Brough |
| Publisher | : GRASPED Digital |
| Total Pages | : 34 |
| Release | : 2024-03-27 |
| Genre | : Business & Economics |
| ISBN | : |
Greetings, brilliant and adaptable Gemini marketers! Welcome to a journey that perfectly aligns with your astrological nature: mastering the ever-changing world of digital marketing. Your curiosity, creativity, and exceptional communication skills make you a versatile force in the online world. However, even the most gifted Twin needs a roadmap to navigate the ever-evolving digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Gemini marketers shine, from your innovative thinking to your magnetic personality. You'll learn how to leverage these strengths to create compelling content, develop data-driven campaigns, and connect with your audience on a deeper level. Remember, Gemini, your adaptability is your superpower! This book equips you with the knowledge and tools to become a multifaceted marketing marvel who can conquer any digital challenge. So, let's embrace your inner Gemini and embark on a thrilling journey of digital marketing mastery! Embrace Ongoing Learning: The digital marketing landscape is constantly evolving. Stay ahead of the curve by attending workshops, following industry publications, and experimenting with new techniques. Sharpen Your Content Creation Skills: As a Gemini, you have a knack for storytelling and engaging communication. Refine your content creation skills by exploring new formats and delving into compelling copywriting techniques. Network Like a Pro: Leverage your Gemini gift for communication to build strong relationships with other marketers and influencers in your niche. Collaboration is key to success in the digital age!
