Using Psychology In Business
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Author | : Mark Parkinson |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 232 |
Release | : 1999 |
Genre | : Organizational behavior |
ISBN | : 9780566081293 |
Mark Parkinson looks at an organization's most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling.
Author | : Eugene F. McKenna |
Publisher | : Psychology Press |
Total Pages | : 730 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780863776670 |
Introductory textbook about business psychology and organisational behaviour.
Author | : Bernd Schmitt |
Publisher | : St. Martin's Press |
Total Pages | : 258 |
Release | : 2012-04-24 |
Genre | : Business & Economics |
ISBN | : 1137000465 |
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Author | : Pauline Grant |
Publisher | : John Wiley & Sons |
Total Pages | : 422 |
Release | : 2008-09-15 |
Genre | : Psychology |
ISBN | : 0470713720 |
Organisations are communities. Increasingly the leaders of those communities are drawing on the services of psychologists to help them realise the potential of their “human capital”. What do these business psychologists do to assist in the identification, motivation and development of the talent that employees bring into their communities? The authors, all Principal Members of the Association of Business Psychologists, are experienced and qualified professionals who candidly share their experiences and learning derived from those experiences. They provide case studies and examples from real interventions, they ask provocative questions about conventional thinking and practice and they explain the models that help them make sense of the complex organisations in which they operate. Business Psychology in Practice takes us on an excursion behind the scenes in organisations. This book will be of interest to consultants, those who commission their services and anybody wrestling with ‘people issues’.
Author | : Sarah Lewis |
Publisher | : Pavilion Publishing and Media Limited |
Total Pages | : 0 |
Release | : 2019 |
Genre | : Creative ability in business |
ISBN | : 9781912755578 |
This accessible book draws together key ideas and techniques for applying concepts drawn from positive psychology and strengths-based management in workplace settings. It illuminates the application of various positive psychology approaches in a wide range of different workplace settings and cultures, so most readers will find examples that resonate with their own workplace and its challenges. In a series of concise articles, originally written for her Appreciating Change website, Sarah Lewis shows how any leader, manager, organization or employee can learn from positive and appreciative concepts like playing to strengths, creating a feel-good workplace, building social capital, encouraging positive deviation, leading authentically, creating conditions for change, having courageous conversations and building happy teams. - A unique collection of short, practical, to-the-point articles on the application of positive psychology concepts and principles to business and the workplace - Shows how individual, team and organizational effectiveness can be enhanced by recognising the value of social capital and promoting the wellbeing of staff - Links positive psychology with strengths-based management and appreciative inquiry, and with dialogue-based tools for organizational leadership and change - Topics covered include strengths-based development, creating a positive culture, leadership gratitude, appreciative listening, creating hope, resilience, and flow
Author | : David A. Statt |
Publisher | : Routledge |
Total Pages | : 216 |
Release | : 2002-09-26 |
Genre | : Psychology |
ISBN | : 1134683456 |
Many of the fundamental principles of psychology form the basis for management training.Using Psychology in Management Training aims to give trainers and student trainers a grounding in the ideas and research findings which are most relevant to their work. Three major areas are explored from a management training perspective and illustrated with examples * the individual psychological processes of learning, personality and motivation which are at the heart of most management training courses * the social psychological processes of group dynamics, leadership and stress which all arise from the interaction of people at work * the psychology of the actual training experience including the crucial training skill of communication and what is needed to meet organisational training needs Using Psychology in Management Training has a clear and accessible format with a comprehensive glossary of unfamiliar terms and suggestions for further reading at the end of each chapter.
Author | : Brian Tracy |
Publisher | : Thomas Nelson Inc |
Total Pages | : 240 |
Release | : 2006-06-20 |
Genre | : Selling |
ISBN | : 0785288066 |
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author | : Gad Saad |
Publisher | : Springer Science & Business Media |
Total Pages | : 392 |
Release | : 2011-07-09 |
Genre | : Business & Economics |
ISBN | : 3540927840 |
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Author | : Philip Graves |
Publisher | : |
Total Pages | : 300 |
Release | : 2013-01-24 |
Genre | : Business & Economics |
ISBN | : 1857889231 |
Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Author | : Niyc Pidgeon |
Publisher | : Hay House, Inc |
Total Pages | : 289 |
Release | : 2017-10-24 |
Genre | : Self-Help |
ISBN | : 178180804X |
Happiness is the ultimate goal for so many of us, but why does it often feel like a destination that’s completely unreachable? Everybody wants a better life, yet for so long we have been looking in all the wrong places and directing our focus outwards for solutions that can only be found on the inside. In Now Is Your Chance, Niyc Pidgeon offers the missing piece of the puzzle to help you stop chasing your joy and finally start feeling it! Grounded in Niyc’s training as a Positive Psychologist and her many years of coaching experience, Now Is Your Chance offers a 30-day guide to creating powerful, purposeful and meaningful change. It does not require any external resources – there’s nothing new to buy, sign up for or schedule, and no other person to call on. You already have everything you need to start and succeed. Inspiring, motivating and practical, this programme shows you how to create a life filled with authentic and lasting joy. With this book, you have no excuse to put off your happiness until tomorrow – Now Is Your Chance.