Use of Market Research Panels in Transit

Use of Market Research Panels in Transit
Author: Kathryn Coffel
Publisher:
Total Pages: 72
Release: 2013
Genre: Consumer panels
ISBN: 0309223938

"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.

Leveraging ITS Data for Transit Market Research

Leveraging ITS Data for Transit Market Research
Author: James G. Strathman
Publisher: Transportation Research Board
Total Pages: 92
Release: 2008
Genre: Intelligent transportation systems
ISBN: 0309099420

TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

A Handbook

A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Total Pages: 212
Release: 1998
Genre: Transportation
ISBN: 9780309062688

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Panels for Transportation Planning

Panels for Transportation Planning
Author: Thomas F. Golob
Publisher: Springer Science & Business Media
Total Pages: 395
Release: 2013-03-14
Genre: Business & Economics
ISBN: 1475726422

Panels for Transportation Planning argues that panels - repeated measurements on the same sets of households or individuals over time - can more effectively capture dynamic changes in travel behavior, and the factors which underlie these changes, than can conventional cross-sectional surveys. Because panels can collect information on household attributes, attitudes and perceptions, residential and employment choices, travel behavior and other variables - and then can collect information on changes in these variables over time - they help us to understand how and why people choose to travel as they do, and how and why these choices are likely to evolve in the future. This book is designed for a wide audience: survey researchers who seek information on methodological advancements and applications; transportation planners who want an improved understanding of dynamic changes in travel behavior; and instructors of graduate courses in urban and transportation planning, research methods, economics, sociology, and public policy. Each chapter has been prepared to stand alone to illustrate a particular theme or application. The book is divided into topical parts which address the most salient issues in the use of panels for transportation planning: panels as evaluation tools, regional planning applications, accounting for response bias, and modeling and forecasting issues. These parts describe panel applications in the US, Australia, Great Britain, Japan, and the Netherlands. Each chapter is supplemented by extensive references; more than 400 studies, reflecting the work of more than 700 authors, are cited in the text.

Public Transport Planning with Smart Card Data

Public Transport Planning with Smart Card Data
Author: Fumitaka Kurauchi
Publisher: CRC Press
Total Pages: 198
Release: 2017-02-17
Genre: Political Science
ISBN: 1315353334

Collecting fares through "smart cards" is becoming standard in most advanced public transport networks of major cities around the world. Travellers value their convenience and operators the reduced money handling fees. Electronic tickets also make it easier to integrate fare systems, to create complex time and space differentiated fare systems, and to provide incentives to specific target groups. A less-utilised benefit is the data collected through smart cards. Records, even if anonymous, provide for a much better understanding of passengers’ travel behaviour as current literature shows. This information can also be used for better service planning. Public Transport Planning with Smart Card Data handles three major topics: how passenger behaviour can be estimated using smart card data, how smart card data can be combined with other trip databases, and how the public transport service level can be better evaluated if smart card data is available. The book discusses theory as well as applications from cities around the world and will be of interest to researchers and practitioners alike who are interested in the state-of-the-art as well as future perspectives that smart card data will bring.