A.D.

A.D.
Author: Josh Neufeld
Publisher: Pantheon
Total Pages: 210
Release: 2009
Genre: Comics & Graphic Novels
ISBN: 0307378144

Presents the stories of seven survivors of Hurricane Katrina who tried to evacuate, protect their possessions, and save loved ones before, during, and after the flood.

Frenemies

Frenemies
Author: Ken Auletta
Publisher: Penguin
Total Pages: 386
Release: 2019-06-04
Genre: Social Science
ISBN: 0735220883

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Political Advertising in the United States

Political Advertising in the United States
Author: Erika Franklin Fowler
Publisher: Routledge
Total Pages: 241
Release: 2018-05-04
Genre: Political Science
ISBN: 0429977905

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Caste

Caste
Author: Isabel Wilkerson
Publisher: Random House Trade Paperbacks
Total Pages: 545
Release: 2023-02-14
Genre: Social Science
ISBN: 0593230272

#1 NEW YORK TIMES BESTSELLER • OPRAH’S BOOK CLUB PICK • “An instant American classic and almost certainly the keynote nonfiction book of the American century thus far.”—Dwight Garner, The New York Times The Pulitzer Prize–winning, bestselling author of The Warmth of Other Suns examines the unspoken caste system that has shaped America and shows how our lives today are still defined by a hierarchy of human divisions—now with a new Afterword by the author. #1 NONFICTION BOOK OF THE YEAR: Time ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post, The New York Times, Los Angeles Times, The Boston Globe, O: The Oprah Magazine, NPR, Bloomberg, The Christian Science Monitor, New York Post, The New York Public Library, Fortune, Smithsonian Magazine, Marie Claire, Slate, Library Journal, Kirkus Reviews Winner of the Carl Sandberg Literary Award • Winner of the Los Angeles Times Book Prize • National Book Award Longlist • National Book Critics Circle Award Finalist • Dayton Literary Peace Prize Finalist • PEN/John Kenneth Galbraith Award for Nonfiction Finalist • PEN/Jean Stein Book Award Longlist • Kirkus Prize Finalist “As we go about our daily lives, caste is the wordless usher in a darkened theater, flashlight cast down in the aisles, guiding us to our assigned seats for a performance. The hierarchy of caste is not about feelings or morality. It is about power—which groups have it and which do not.” In this brilliant book, Isabel Wilkerson gives us a masterful portrait of an unseen phenomenon in America as she explores, through an immersive, deeply researched, and beautifully written narrative and stories about real people, how America today and throughout its history has been shaped by a hidden caste system, a rigid hierarchy of human rankings. Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more. Using riveting stories about people—including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, Wilkerson herself, and many others—she shows the ways that the insidious undertow of caste is experienced every day. She documents how the Nazis studied the racial systems in America to plan their outcasting of the Jews; she discusses why the cruel logic of caste requires that there be a bottom rung for those in the middle to measure themselves against; she writes about the surprising health costs of caste, in depression and life expectancy, and the effects of this hierarchy on our culture and politics. Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity. Original and revealing, Caste: The Origins of Our Discontents is an eye-opening story of people and history, and a reexamination of what lies under the surface of ordinary lives and of American life today.

Cracking the Ad Code

Cracking the Ad Code
Author: Jacob Goldenberg
Publisher: Cambridge University Press
Total Pages: 169
Release: 2009-04-09
Genre: Business & Economics
ISBN: 0521859050

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
Total Pages: 613
Release: 2013-09-11
Genre: Social Science
ISBN: 0804170053

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Ad Nauseam

Ad Nauseam
Author: Michael Gingold
Publisher:
Total Pages: 0
Release: 2018
Genre: Advertising
ISBN: 9781948221054

As featured in Entertainment Weekly, The New York Times, The Wall Street Journal, Fangoria, and more! Growing up in the 1980s, Michael Gingold became obsessed with horror movies, and his love of the genre led him to become a Fangoria writer and editor for nearly 30 years, as well as a Rue Morgue contributor. But before all that, he took his scissors to local newspapers, collecting countless ads for horror movies, big and small. Ad Nauseam: Newsprint Nightmares from the 1980s is a year-by-year deep dive into the Gingold archive, with more than 450 ads! Within these pages you'll see rare alternate art for Gremlins, Child's Play, The Blob remake, and the Friday the 13th and A Nightmare on Elm Street franchises. You'll also revel in oddities including Psycho from Texas, Dracula Blows His Cool, Blood Hook, Zombie Island Massacre, and many more. Gingold provides personal recollections and commentary, and unearths vintage reviews to reveal what critics of the time were saying about these films. He also interviews the men behind legendary exploitation distributor Aquarius Releasing to learn how they built buzz for shockers like Make Them Die Slowly and Doctor Butcher M.D. Steel yourselves, genre junkies--Ad Nauseam is an unmatched journey into the wild world of 1980s horror movies!

That's Not What Happened

That's Not What Happened
Author: Kody Keplinger
Publisher: Scholastic Inc.
Total Pages: 310
Release: 2018-08-28
Genre: Young Adult Fiction
ISBN: 133818654X

From New York Times bestseller Kody Keplinger comes an astonishing and thought-provoking exploration of the aftermath of tragedy, the power of narrative, and how we remember what we've lost. It's been three years since the Virgil County High School Massacre. Three years since my best friend, Sarah, was killed in a bathroom stall during the mass shooting. Everyone knows Sarah's story--that she died proclaiming her faith. But it's not true. I know because I was with her when she died. I didn't say anything then, and people got hurt because of it. Now Sarah's parents are publishing a book about her, so this might be my last chance to set the record straight . . . but I'm not the only survivor with a story to tell about what did--and didn't--happen that day. Except Sarah's martyrdom is important to a lot of people, people who don't take kindly to what I'm trying to do. And the more I learn, the less certain I am about what's right. I don't know what will be worse: the guilt of staying silent or the consequences of speaking up . . .

Us Ad Review

Us Ad Review
Author: Quayside
Publisher: Rockport Publishers
Total Pages: 320
Release: 1991-12-01
Genre: Art
ISBN: 9781564960177

The Sellout

The Sellout
Author: Paul Beatty
Publisher: Farrar, Straus and Giroux
Total Pages: 305
Release: 2015-03-03
Genre: Fiction
ISBN: 0374712247

Winner of the Man Booker Prize Winner of the National Book Critics Circle Award in Fiction Winner of the John Dos Passos Prize for Literature New York Times Bestseller Los Angeles Times Bestseller Named One of the 10 Best Books of the Year by The New York Times Book Review Named a Best Book of the Year by Newsweek, The Denver Post, BuzzFeed, Kirkus Reviews, and Publishers Weekly Named a "Must-Read" by Flavorwire and New York Magazine's "Vulture" Blog A biting satire about a young man's isolated upbringing and the race trial that sends him to the Supreme Court, Paul Beatty's The Sellout showcases a comic genius at the top of his game. It challenges the sacred tenets of the United States Constitution, urban life, the civil rights movement, the father-son relationship, and the holy grail of racial equality—the black Chinese restaurant. Born in the "agrarian ghetto" of Dickens—on the southern outskirts of Los Angeles—the narrator of The Sellout resigns himself to the fate of lower-middle-class Californians: "I'd die in the same bedroom I'd grown up in, looking up at the cracks in the stucco ceiling that've been there since '68 quake." Raised by a single father, a controversial sociologist, he spent his childhood as the subject in racially charged psychological studies. He is led to believe that his father's pioneering work will result in a memoir that will solve his family's financial woes. But when his father is killed in a police shoot-out, he realizes there never was a memoir. All that's left is the bill for a drive-thru funeral. Fueled by this deceit and the general disrepair of his hometown, the narrator sets out to right another wrong: Dickens has literally been removed from the map to save California from further embarrassment. Enlisting the help of the town's most famous resident—the last surviving Little Rascal, Hominy Jenkins—he initiates the most outrageous action conceivable: reinstating slavery and segregating the local high school, which lands him in the Supreme Court.