Mass Media in a Changing World
Author | : George R. Rodman |
Publisher | : McGraw-Hill Companies |
Total Pages | : 593 |
Release | : 2006 |
Genre | : Social Science |
ISBN | : 9780072957112 |
Les cédéroms comprennent des extraits d'émissions de télévision.
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Author | : George R. Rodman |
Publisher | : McGraw-Hill Companies |
Total Pages | : 593 |
Release | : 2006 |
Genre | : Social Science |
ISBN | : 9780072957112 |
Les cédéroms comprennent des extraits d'émissions de télévision.
Author | : George R. Rodman |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Mass media |
ISBN | : 9780073511900 |
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
Author | : Ray A Hiebert |
Publisher | : Routledge |
Total Pages | : 456 |
Release | : 2017-10-23 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136694129 |
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Author | : George Rodman |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 593 |
Release | : 2004-12-30 |
Genre | : Business & Economics |
ISBN | : 9780073053097 |
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World CD-ROM as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!
Author | : George Rodman |
Publisher | : McGraw-Hill Humanities/Social Sciences/Languages |
Total Pages | : 0 |
Release | : 2010-01-16 |
Genre | : Performing Arts |
ISBN | : 9780077291105 |
Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.
Author | : George Rodman |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2006 |
Genre | : Mass media |
ISBN | : 9780073278995 |
Introducing students to the world of media, this book presents the story of where the media came from, why they do what they do, and why those actions cause controversies.
Author | : Peter Gross |
Publisher | : Rowman & Littlefield |
Total Pages | : 224 |
Release | : 2012 |
Genre | : Language Arts & Disciplines |
ISBN | : 0739174940 |
Media Transformations in the Post-Communist World: Eastern Europe's Tortured Path to Change, edited by Peter Gross and Karol Jakubowicz, is a collection of analyses of Eastern European media by some of the most distinguished scholars in the field. This in-depth exploration shows how despite positive changes after the fall of Communism, the transformations of societal institutions, including the mass media, have turned out to be slow, uncertain, and unsatisfying to many when measured against the admittedly ambiguous and overly Panglossian expectations. This collection offers readers a different view of post-Communist media by examining the mass media's evolution in the region from a more holistic perspective. The contributors to this volume respond to essential questions, including: Is the post-Communist transition and transformation over? When can it be considered over? Each chapter contributes to our understanding of these questions by offering theoretical overviews and country-specific studies. This collection serves as an affirmation that the study of mass media is essential to understanding the nature and workings of democracy in the long-suffering nations of Central and Eastern Europe, with international applications. Media Transformations in the Post-Communist World is an indispensable contribution to the study of Eastern Europe after Communism, and the transformations of mass media in the region.
Author | : Joseph R. Dominick |
Publisher | : |
Total Pages | : 628 |
Release | : 1996 |
Genre | : Social Science |
ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author | : |
Publisher | : SAGE |
Total Pages | : 170 |
Release | : 1999-06-18 |
Genre | : Business & Economics |
ISBN | : 9780761919247 |
If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.
Author | : John Calhoun Merrill |
Publisher | : Pearson College Division |
Total Pages | : 445 |
Release | : 1994-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780673990259 |
This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.