Understanding Media Industries

Understanding Media Industries
Author: Timothy Havens
Publisher: Oxford University Press, USA
Total Pages: 0
Release: 2016
Genre: Communication
ISBN: 9780190215323

This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, andwhat the broader theoretical and practical implications of the media industries are.

Understanding Media Industries

Understanding Media Industries
Author: Timothy Havens
Publisher: Oxford University Press, USA
Total Pages: 0
Release: 2012
Genre: Mass media
ISBN: 9780195397673

This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.

Media Industry Studies

Media Industry Studies
Author: Daniel Herbert
Publisher: John Wiley & Sons
Total Pages: 138
Release: 2020-04-09
Genre: Social Science
ISBN: 1509537791

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

Understanding Media Economics

Understanding Media Economics
Author: Gillian Doyle
Publisher: SAGE
Total Pages: 193
Release: 2002-04-04
Genre: Language Arts & Disciplines
ISBN: 141293186X

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Media Industries

Media Industries
Author: Jennifer Holt
Publisher: John Wiley & Sons
Total Pages: 306
Release: 2011-09-19
Genre: Language Arts & Disciplines
ISBN: 144436023X

Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts

The Routledge Companion to Media Industries

The Routledge Companion to Media Industries
Author: Paul McDonald
Publisher: Routledge
Total Pages: 709
Release: 2021-10-04
Genre: Social Science
ISBN: 1000451852

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Understanding Media Production

Understanding Media Production
Author: Paul Adrian Dwyer
Publisher:
Total Pages: 0
Release: 2019
Genre: Broadcasting
ISBN: 9781138238138

Through in-depth analysis of different types of film, TV and online content, Understanding Media Production examines whether media theory can help inform good practice in media production.

Understanding Media in the Digital Age

Understanding Media in the Digital Age
Author: Everette E. Dennis
Publisher:
Total Pages: 436
Release: 2010
Genre: Computers
ISBN:

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Media Economics

Media Economics
Author: Alan B. Albarran
Publisher: Wiley-Blackwell
Total Pages: 256
Release: 2002-03-20
Genre: Social Science
ISBN: 9780813821245

Understanding the Business of Global Media in the Digital Age

Understanding the Business of Global Media in the Digital Age
Author: Micky Lee
Publisher: Routledge
Total Pages: 236
Release: 2017-10-16
Genre: Social Science
ISBN: 1134972601

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.