Unbalanced Scales
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| Author | : Robert E Stevens |
| Publisher | : Routledge |
| Total Pages | : 443 |
| Release | : 2012-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1136422129 |
Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
| Author | : Joseph F. Hair, Jr |
| Publisher | : Routledge |
| Total Pages | : 672 |
| Release | : 2015-03-04 |
| Genre | : Business & Economics |
| ISBN | : 1317471229 |
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
| Author | : Deepak Chawla & Neena Sodhi |
| Publisher | : Vikas Publishing House |
| Total Pages | : 695 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 8125952055 |
RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
| Author | : David L. Streiner |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 415 |
| Release | : 2015 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0199685215 |
A new edition of this practical guide for clinicians who are developing tools to measure subjective states, attitudes, or non-tangible outcomes in their patients, suitable for those who have no knowledge of statistics.
| Author | : Timothy P. Johnson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 961 |
| Release | : 2018-09-21 |
| Genre | : Social Science |
| ISBN | : 1118885015 |
Covers the latest methodologies and research on international comparative surveys with contributions from noted experts in the field Advances in Comparative Survey Methodology examines the most recent advances in methodology and operations as well as the technical developments in international survey research. With contributions from a panel of international experts, the text includes information on the use of Big Data in concert with survey data, collecting biomarkers, the human subject regulatory environment, innovations in data collection methodology and sampling techniques, use of paradata across the survey lifecycle, metadata standards for dissemination, and new analytical techniques. This important resource: Contains contributions from key experts in their respective fields of study from around the globe Highlights innovative approaches in resource poor settings, and innovative approaches to combining survey and other data Includes material that is organized within the total survey error framework Presents extensive and up-to-date references throughout the book Written for students and academic survey researchers and market researchers engaged in comparative projects, this text represents a unique collaboration that features the latest methodologies and research on global comparative surveys.
| Author | : Ian Brace |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 321 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0749450282 |
"Questionnaire Design" explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to plan, structure, and compose the right questionnaire for the research.
| Author | : Joe F. Hair Jr. |
| Publisher | : Routledge |
| Total Pages | : 517 |
| Release | : 2019-11-05 |
| Genre | : Business & Economics |
| ISBN | : 0429515383 |
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
| Author | : Yossef S. Ben-Porath |
| Publisher | : U of Minnesota Press |
| Total Pages | : 553 |
| Release | : |
| Genre | : Psychology |
| ISBN | : 1452932905 |
Detailed and practical instruction for interpreting the newly published MMPI-2-RF
| Author | : S Sreejesh |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 291 |
| Release | : 2013-07-31 |
| Genre | : Business & Economics |
| ISBN | : 3319005391 |
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
| Author | : HK Dangi & Shruti Dewen |
| Publisher | : Vikas Publishing House |
| Total Pages | : 392 |
| Release | : |
| Genre | : |
| ISBN | : 9359307106 |
This revised edition of the book offers a comprehensive understanding of various research methods crucial for business and academic pursuits. Aligned with NEP 2020, it transforms extensive teaching and industrial experience into a user-friendly textbook, providing practical and relevant examples to facilitate learning. The text is designed to be accessible for both undergraduate and graduate students, making it suitable for those majoring in human resources, marketing, finance, and other specializations. By including visual aids like flow charts, diagrams, and images, the book ensures easy comprehension and recall of complex research concepts. In addition to covering all aspects of business research, including statistical techniques and multivariate analysis, the book emphasizes the practical application of research in real-world business scenarios. Each chapter features an Apply to Business section, presenting short stories that demonstrate the relevance of research topics in decision-making processes. The inclusion of ethical guidelines and dedicated exercises, such as revision questions and class activities, further enhances the reader's understanding and application of business research principles. This book serves as a vital resource for business managers, aspiring students, and researchers seeking to develop a deep and practical understanding of business research.
