Sports Sponsorship and Brand Development

Sports Sponsorship and Brand Development
Author: M. Beck-Burridge
Publisher: Springer
Total Pages: 187
Release: 2001-11-07
Genre: Business & Economics
ISBN: 0230508227

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

A to Z of Sports Cars, 1945-1990

A to Z of Sports Cars, 1945-1990
Author: Mike Lawrence
Publisher: Motorbooks International
Total Pages: 342
Release: 1996
Genre: Transportation
ISBN: 9781870979818

More than 1,000 photographs in b&w and color illustrate the extraordinary variety of sports cars that have been offered to the public. All the great names are featured, including cars from Israel, Egypt, Spain, Switzerland, Norway and Brazil.

TWR's Le Mans-Winning Jaguars

TWR's Le Mans-Winning Jaguars
Author: John Starkey
Publisher: Veloce Publishing
Total Pages: 0
Release: 2024-12
Genre:
ISBN: 9781787119369

The concise history of Tom Walkinshaw's TWR racing team, the development of TWR Jaguars, and their victories at the 24 Hours of Le Mans, the Daytona 24 hour race, and the World Manufacturers' Championship.

The Bulletin

The Bulletin
Author:
Publisher:
Total Pages: 1434
Release: 1989-03
Genre: Sydney (N.S.W.)
ISBN:

British Leyland

British Leyland
Author: James Taylor
Publisher: The Crowood Press
Total Pages: 379
Release: 2018-03-26
Genre: Transportation
ISBN: 1785003925

In 1968, British Leyland brought together many of Britain's motor manufacturers, with the intention of creating a robust unified group that could equal the strength of the big European conglomerates. But this was not to be. There have been many books about the politics and the business activities of British Leyland, but British Leyland - The Cars, 1968-1986 looks exclusively at the cars that came from the company, both the models it inherited and those it created. The eighteen years of the corporation's existence saw a confusing multitude of different car types, but this book resolves these confusions, clarifying who built what, and when. The book takes 1986 as its cut-off point because this was the year that the old British Leyland ceased to exist and what was left of the car and light commercial business was renamed the Rover Group. The book includes: Production histories and technical specifications of every major model; The special overseas models; Appendices on engines, code names, and factories; Buying guidance on the models built in Britain. This is the most comprehensive book so far to focus on the cars from British Leyland between 1968-1986 and it provides an overview of each model's production history, together with essential specification details. It is profusely illustrated with 178 colour and 63 b&w photographs.