Twenty Million New Customers
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Author | : Steven M Kates |
Publisher | : Routledge |
Total Pages | : 248 |
Release | : 2013-12-19 |
Genre | : Business & Economics |
ISBN | : 1317972058 |
Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about: in-depth, personal interviews from gay consumers real-life problems and market needs of gay men consumer behavior as political protest self-concept, identity, community, and culture the creation and maintenance of gay consumer subculture research methods and managerial implications of the study A recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay--clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths surrounding gay consumerism and open the door to success.
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Total Pages | : 310 |
Release | : 1922 |
Genre | : Water-power |
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Author | : James M. Binnall |
Publisher | : University of California Press |
Total Pages | : 288 |
Release | : 2021-02-16 |
Genre | : Social Science |
ISBN | : 0520379179 |
Today, all but one U.S. jurisdiction restricts a convicted felon’s eligibility for jury service. Are there valid, legal reasons for banishing millions of Americans from the jury process? How do felon-juror exclusion statutes impact convicted felons, jury systems, and jurisdictions that impose them? Twenty Million Angry Men provides the first full account of this pervasive yet invisible form of civic marginalization. Drawing on extensive research, James M. Binnall challenges the professed rationales for felon-juror exclusion and highlights the benefits of inclusion as they relate to criminal desistance at the individual and community levels. Ultimately, this forward-looking book argues that when it comes to serving as a juror, a history of involvement in the criminal justice system is an asset, not a liability.
Author | : Donald Dale Jackson |
Publisher | : Time Life Education |
Total Pages | : 0 |
Release | : 1985 |
Genre | : History |
ISBN | : 9780809447527 |
Discusses life in the North during the Civil War
Author | : Rear-Admiral Daniel Vincent Gallery |
Publisher | : Pickle Partners Publishing |
Total Pages | : 514 |
Release | : 2016-08-09 |
Genre | : History |
ISBN | : 1787200949 |
Admiral Daniel V. Gallery boarded and captured a German U-Boat at sea in June, 1944—the first American officer to so capture an enemy warship since 1815! U-505 is Admiral Gallery’s own story of his extraordinary feat—and also a gripping narrative of the fierce Allied war against the German U-Boat fleet. “EXCELLENT.”—Chicago Tribune “Terrific...the first-hand story of Uncle Sam’s U-Boat killers.”—Chicago Daily News “Brimming with thrills.”—Philadelphia News “An engrossing tale...Pungent, entertaining, informative.”—Navy Times “A humdinger of a sea story...a highly readable book, trimmed from stem to stern with the writer’s irrepressible sense of humor.”—Chicago Sunday Times “Excellent in several ways: it provides a fine quick survey of the whole Atlantic war, it describes the operation of the German U-boat service, and, most dramatically, it tells how an American task force under Admiral Gallery achieved the unique feat of capturing a German submarine.”—Publishers’ Weekly “U-505 IS ONE OF THE WAR’S MOST EXCITING MEMOIRS.”—Chicago News “One of the best non-fiction books about World War II.”—Raleigh News & Observer “A first-rate adventure tale...suspense and excitement told with a seaman’s salty zest...excellent reading.”—Chicago Sunday Tribune “A masterful job that merits the attention of every lover of sea stories.”—Pittsburgh Press
Author | : |
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Total Pages | : 764 |
Release | : 1927 |
Genre | : Electric apparatus and appliances |
ISBN | : |
Author | : National Electric Light Association |
Publisher | : |
Total Pages | : 1842 |
Release | : 1925 |
Genre | : Electric lighting |
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Author | : James Clear |
Publisher | : Penguin |
Total Pages | : 321 |
Release | : 2018-10-16 |
Genre | : Business & Economics |
ISBN | : 0735211299 |
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
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Total Pages | : 596 |
Release | : 1919 |
Genre | : Industries |
ISBN | : |
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Total Pages | : 550 |
Release | : 1919 |
Genre | : Sweden |
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