Twenty Advertising Case Histories Second Series
Download Twenty Advertising Case Histories Second Series full books in PDF, epub, and Kindle. Read online free Twenty Advertising Case Histories Second Series ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Case Histories of Successful Advertising
Author | : Printers' Ink |
Publisher | : Wildside Press LLC |
Total Pages | : 322 |
Release | : 2008-05-30 |
Genre | : Business & Economics |
ISBN | : 1434473376 |
Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.
Advertising and Promotional Culture
Author | : P David Marshall |
Publisher | : Bloomsbury Publishing |
Total Pages | : 380 |
Release | : 2017-12-21 |
Genre | : Social Science |
ISBN | : 1350306401 |
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Case Histories
Author | : Kate Atkinson |
Publisher | : Little, Brown |
Total Pages | : 332 |
Release | : 2007-10-15 |
Genre | : Fiction |
ISBN | : 0316031631 |
The first book in Kate Atkinson's Jackson Brodie Mysteries series, called "The best mystery of the decade" by Stephen King, finds private investigator Jackson Brodie following three seemingly unconnected family mysteries in Edinburg. Case one: A little girl goes missing in the night. Case two: A beautiful young office worker falls victim to a maniac's apparently random attack. Case three: A new mother finds herself trapped in a hell of her own making - with a very needy baby and a very demanding husband - until a fit of rage creates a grisly, bloody escape. Thirty years after the first incident, as private investigator Jackson Brodie begins investigating all three cases, startling connections and discoveries emerge . . .
Statistical Thinking
Author | : Roger W. Hoerl |
Publisher | : John Wiley & Sons |
Total Pages | : 640 |
Release | : 2020-09-16 |
Genre | : Business & Economics |
ISBN | : 1119605717 |
Apply statistics in business to achieve performance improvement Statistical Thinking: Improving Business Performance, 3rd Edition helps managers understand the role of statistics in implementing business improvements. It guides professionals who are learning statistics in order to improve performance in business and industry. It also helps graduate and undergraduate students understand the strategic value of data and statistics in arriving at real business solutions. Instruction in the book is based on principles of effective learning, established by educational and behavioral research. The authors cover both practical examples and underlying theory, both the big picture and necessary details. Readers gain a conceptual understanding and the ability to perform actionable analyses. They are introduced to data skills to improve business processes, including collecting the appropriate data, identifying existing data limitations, and analyzing data graphically. The authors also provide an in-depth look at JMP software, including its purpose, capabilities, and techniques for use. Updates to this edition include: A new chapter on data, assessing data pedigree (quality), and acquisition tools Discussion of the relationship between statistical thinking and data science Explanation of the proper role and interpretation of p-values (understanding of the dangers of “p-hacking”) Differentiation between practical and statistical significance Introduction of the emerging discipline of statistical engineering Explanation of the proper role of subject matter theory in order to identify causal relationships A holistic framework for variation that includes outliers, in addition to systematic and random variation Revised chapters based on significant teaching experience Content enhancements based on student input This book helps readers understand the role of statistics in business before they embark on learning statistical techniques.
Catalog of Copyright Entries. Third Series
Author | : Library of Congress. Copyright Office |
Publisher | : Copyright Office, Library of Congress |
Total Pages | : 1686 |
Release | : 1978 |
Genre | : Copyright |
ISBN | : |
4x4 Leadership and the Purpose of the Firm
Author | : Pete Bradshaw |
Publisher | : Psychology Press |
Total Pages | : 256 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780789004437 |
In "an integrated system of practical ideas and solutions to help burdened leaders," Bradshaw--founder of a leading consulting firm and adjunct professor of management (Wake Forest U., NC )--articulates his model of the success factors of organizational leaders linked to the purpose of trade, strategic identity and the four levers of change, the management of self-esteem, and customer satisfaction. Annotation copyrighted by Book News, Inc., Portland, OR
Fundamentals of Leisure Business Success
Author | : William Winston |
Publisher | : Routledge |
Total Pages | : 209 |
Release | : 1998-07-17 |
Genre | : Business & Economics |
ISBN | : 0203825012 |
In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in the leisure and recreation field at your disposal so you can master the importance of contemporary business and management techniques.
Defective Bosses
Author | : Kerry D Carson |
Publisher | : Routledge |
Total Pages | : 185 |
Release | : 2013-04-15 |
Genre | : Business & Economics |
ISBN | : 1135024146 |
If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and proven survival skills and coping techniques for those of you who are trapped in that daily labyrinth of mind games and self-defeating work rituals--and all because of that slightly off-center superior you have to answer to every day. You'll find twelve of the most common defects presented to you in clear and understandable terms so you can detect the defect, protect state of mind, and correct the problem before your life at the office becomes a complete wreck. Firmly grounded in psychiatric literature, Defective Bosses takes you to levels of workplace happiness that other similar publications fail to reach. In contrast to other books that lack a solid theoretical base, this comprehensive, systematic look at dysfunctional bosses takes an in-depth look at twelve of the most prevalent disorders managers and superiors inflict on their employees in the workplace, giving equal treatment to each category and providing you with equal strategies for each situation you might encounter. These and other areas will help you turn your dead-end job into a dream occupation: an overview of why we have defective bosses dealing with self-centered bosses (narcissistic, sociopathic, paranoid, and histrionic) handling controlling bosses (authoritarian, obsessive-compulsive, explosive, and passive-aggressive) living with neurotic bosses (masochistic, dependent, depressive, anxious) end-of-the-chapter quizzes to help you diagnose your own boss “I need it yesterday!” “Can you handle this for me? I've got the company lunch.” “If you don't get this in, it's your job!” If these are all-too-common phrases in your workplace, then you need to make a memo to yourself to order Defective Bosses. Its thorough psychological base and examples gleaned from real-life scenarios will give you so much guidance, advice, and direction for positive change, you'll find that you're the boss when it comes to good departmental relationships and a more mutually enjoyable work environment.
4x4 Leadership and the Purpose of the Firm
Author | : William Winston |
Publisher | : Routledge |
Total Pages | : 256 |
Release | : 2021-06-23 |
Genre | : Business & Economics |
ISBN | : 1317957652 |
Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’ll find how you can successfully move the levers of change that will make this threefold dream a reality for you and your company. In 4X4 Leadership and the Purpose of the Firm, 25 years of hands-on experience from some of the country’s most senior vice presidents and CEOs is at your fingertips. You’ll find out what top executives really worry about and how they use their influence in order to orchestrate positive change. In this book’s integrated, systematic model, you’ll tap into the synergy in the enduring architectural components that sustain any company--assets, people, organization, and systems--and discover in yourself the honorable and persistent executive leader who’s waiting to take charge. Specifically, you’ll read about: the ultimate destination--trade how to successfully manipulate the four levers of change to increase trade the management of self-esteem customers--their needs, wants, hopes, and worries While most books on management and leadership training focus only on one or two methodologies, 4X4 Leadership and the Purpose of the Firm is an overall, systemic model that is both professional and practical. Its “big picture” overview will give sharp focus to the often blurry and indistinct nature of organizational goals. You’ll uncover revolutionary insights on financial and behavioral change and see that the organization-wide improvements you’re dreaming about are only a memo or phone call away.