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| Author | : Jason Gainous |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 207 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 0199965099 |
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
| Author | : Joel Comm |
| Publisher | : John Wiley & Sons |
| Total Pages | : 273 |
| Release | : 2009-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0470486074 |
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
| Author | : Tim O'Reilly |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 259 |
| Release | : 2011-11-07 |
| Genre | : Computers |
| ISBN | : 1449318967 |
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
| Author | : Germany Kent |
| Publisher | : Star Stone Press, LLC |
| Total Pages | : 300 |
| Release | : 2015-05-12 |
| Genre | : Computers |
| ISBN | : 099614689X |
You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.
| Author | : Cyrus McQueen |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-10-15 |
| Genre | : |
| ISBN | : 9781735599205 |
TWEETING TRUTH TO POWER: Chronicling our Caustic Politics, Crazed Times, & The Great Black & White DivideA global pandemic and a national uprising over racial injustice evince a country thrust into unceasing turmoil. With Donald J. Trump exacerbating and perpetuating both of these burgeoning challenges, social media plays a pivotal role in our nation's recurring strife. Tweeting Truth to Power is an in depth chronicle of living day to day through the Trump era. As this mercurial president uses the Twitter megaphone to divide, an emboldened community has taken to the platform to unite. A Top 20 Finalist on NBC's Last Comic Standing, comedian Cyrus McQueen embodies the spirit of "The Resistance." Tapping into the pulse of a nation and this defining moment, McQueen's tweets have routinely gone viral, landing in such publications as TIME, BuzzFeed, Cosmopolitan, and Variety, in addition to a host of media outlets like CNN, BET, and Entertainment Tonight.In Tweeting Truth to Power, McQueen shares the personal and political journey he began in 2016, when he put aside the microphone to get serious about inequality. Exploring his own painful story alongside the nation's past and present, McQueen offers a rich, nuanced look into America's racial legacy. His insightful, layered analysis offers a unique context to current events and the movements they have ignited. Be it #BlackLivesMatter, #MeToo, or #TakeAKnee, Tweeting Truth to Power is a remarkable, real-time account of enduring an unprecedented time. According to McQueen, the Trump presidency seemingly overnight ripped apart the incisive work of his predecessor and centuries of resistance, exposing the racial wounds of a country once on the mend. Today, as ghosts from America's unresolved past haunt our present, McQueen asks us: how far have we really come as a nation?
| Author | : Alex Nunns |
| Publisher | : OR Books |
| Total Pages | : 235 |
| Release | : 2011 |
| Genre | : Computers |
| ISBN | : 1935928465 |
The Twitter posts of the activists who brought heady days of revolution to Egypt in early 2011, paint a picture of an uprising in real time. This book brings together a selection of key tweets in a compelling, fastpaced narrative, allowing the story to be told directly by the people who made the revoltution.
| Author | : Nick Bilton |
| Publisher | : Penguin |
| Total Pages | : 319 |
| Release | : 2014-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1591847087 |
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
| Author | : Eitan Hersh |
| Publisher | : Scribner |
| Total Pages | : 288 |
| Release | : 2020-01-14 |
| Genre | : Political Science |
| ISBN | : 1982116781 |
A brilliant condemnation of political hobbyism—treating politics like entertainment—and a call to arms for well-meaning, well-informed citizens who consume political news, but do not take political action. Who is to blame for our broken politics? The uncomfortable answer to this question starts with ordinary citizens with good intentions. We vote (sometimes) and occasionally sign a petition or attend a rally. But we mainly “engage” by consuming politics as if it’s a sport or a hobby. We soak in daily political gossip and eat up statistics about who’s up and who’s down. We tweet and post and share. We crave outrage. The hours we spend on politics are used mainly as pastime. Instead, we should be spending the same number of hours building political organizations, implementing a long-term vision for our city or town, and getting to know our neighbors, whose votes will be needed for solving hard problems. We could be accumulating power so that when there are opportunities to make a difference—to lobby, to advocate, to mobilize—we will be ready. But most of us who are spending time on politics today are focused inward, choosing roles and activities designed for our short-term pleasure. We are repelled by the slow-and-steady activities that characterize service to the common good. In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this book shows us how to channel our energy away from political hobbyism and toward empowering our values.
| Author | : Jacob S. Hacker |
| Publisher | : Liveright Publishing |
| Total Pages | : 250 |
| Release | : 2020-07-07 |
| Genre | : Political Science |
| ISBN | : 1631496859 |
A New York Times Editors’ Choice An “essential” (Jane Mayer) account of the dangerous marriage of plutocratic economic priorities and right-wing populist appeals — and how it threatens the pillars of American democracy. In Let Them Eat Tweets, best-selling political scientists Jacob S. Hacker and Paul Pierson argue that despite the rhetoric of Donald Trump, Josh Hawley, and other right-wing “populists,” the Republican Party came to serve its plutocratic masters to a degree without precedent in modern global history. To maintain power while serving the 0.1 percent, the GOP has relied on increasingly incendiary racial and cultural appeals to its almost entirely white base. Calling this dangerous hybrid “plutocratic populism,” Hacker and Pierson show how, over the last forty years, reactionary plutocrats and right-wing populists have become the two faces of a party that now actively undermines democracy to achieve its goals against the will of the majority of Americans. Based on decades of research and featuring a new epilogue about the intensification of GOP radicalism after the 2020 election, Let Them Eat Tweets authoritatively explains the doom loop of tax cutting and fearmongering that defines the Republican Party—and reveals how the rest of us can fight back.
