Truth, Lies, and Advertising

Truth, Lies, and Advertising
Author: Jon Steel
Publisher: John Wiley & Sons
Total Pages: 330
Release: 1998-03-13
Genre: Business & Economics
ISBN:

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Truth in Advertising?

Truth in Advertising?
Author: Barbara Allen
Publisher: Rowman & Littlefield
Total Pages: 475
Release: 2018-10-18
Genre: Business & Economics
ISBN: 1498531601

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Perfect Pitch

Perfect Pitch
Author: Jon Steel
Publisher: John Wiley & Sons
Total Pages: 293
Release: 2006-10-30
Genre: Business & Economics
ISBN: 0471789763

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Truth, Lies and Trust on the Internet

Truth, Lies and Trust on the Internet
Author: Monica T. Whitty
Publisher: Routledge
Total Pages: 294
Release: 2008-08-28
Genre: Psychology
ISBN: 1135420432

The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.

Where Truth Lies

Where Truth Lies
Author: Kris Fallon
Publisher: University of California Press
Total Pages: 246
Release: 2019-10-29
Genre: Performing Arts
ISBN: 0520300939

A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.

Where the Truth Lies

Where the Truth Lies
Author: Anna Bailey
Publisher: Simon and Schuster
Total Pages: 384
Release: 2021-08-03
Genre: Fiction
ISBN: 198215716X

"Published by arrangement with Transworld Publishers, a division of The Random House Group Ltd"--Copyright page.

Truth and Lies

Truth and Lies
Author: Mark Bowden
Publisher: HarperCollins
Total Pages: 325
Release: 2018-02-06
Genre: Business & Economics
ISBN: 1443452106

National bestseller A fresh, insightful guide to reading body language in the post-digital age Whether you’re at a job interview or a cocktail party, searching LinkedIn or swiping right on a dating site, you want (no—need) to understand what people are really thinking, regardless of what they’re saying. Understanding what others are trying to tell you with their posture, hand gestures, eye contact (or lack thereof) or incessant fiddling with their iPhone might all be even more important than what you’re projecting yourself. Do they plan on making a deal with your company? Are they lying to you? Can you trust this person with your most intimate secrets? Knowing what others are thinking can tell you when to run with an opportunity and when not to waste your time, whether at work, in a crucial negotiation or on a promising first date. Bestselling authors Mark Bowden and Tracey Thomson, principals at the communications company Truthplane, illustrate the essential points of body language with examples from everyday life, leavened with humour and insights that you can use to your advantage in virtually any situation.

Reality In Advertising

Reality In Advertising
Author: Rosser Reeves
Publisher: Lulu.com
Total Pages: 123
Release: 2017-06-09
Genre: Business & Economics
ISBN: 1387028049

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now