Trends and Opportunities in the Children's Market
Author | : Peter Francese |
Publisher | : |
Total Pages | : 16 |
Release | : 1987 |
Genre | : Age distribution (Demography) |
ISBN | : |
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Author | : Peter Francese |
Publisher | : |
Total Pages | : 16 |
Release | : 1987 |
Genre | : Age distribution (Demography) |
ISBN | : |
Author | : Robert Brown |
Publisher | : |
Total Pages | : 222 |
Release | : 2004 |
Genre | : Child consumers |
ISBN | : 9781562419141 |
Author | : James U. McNeal |
Publisher | : Paramount Market Publishing |
Total Pages | : 296 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780967143910 |
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Author | : Cobweb Information Ltd |
Publisher | : |
Total Pages | : 18 |
Release | : 2003 |
Genre | : Children's clothing industry |
ISBN | : |
Author | : Stephen Kline |
Publisher | : Verso |
Total Pages | : 430 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9781859840597 |
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author | : Eric Carle |
Publisher | : Penguin |
Total Pages | : 27 |
Release | : 2001-04-23 |
Genre | : Juvenile Fiction |
ISBN | : 0399236058 |
String beans, spaghetti, ZOOOOP, roast beef, fresh fish, chicken and ice cream are the delicious fare during the week in this popular children's song. Until Sunday. Then, all the world's children are invited to come together and share in the meal. Celebrated artist Eric Carle brings new energy to these much-loved verses as lively animals parade across the page, munching on favorite dishes, and introducing young readers to the names of the days of the week. Both art and song invite children to join in the procession and sing along.
Author | : Rebecca C. Hains |
Publisher | : Palgrave Macmillan |
Total Pages | : 303 |
Release | : 2021-05-24 |
Genre | : Social Science |
ISBN | : 9783030628802 |
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Author | : Rebecca C. Hains |
Publisher | : |
Total Pages | : 0 |
Release | : 2021 |
Genre | : |
ISBN | : 9783030628826 |
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
Author | : Doris Bergen |
Publisher | : Rowman & Littlefield |
Total Pages | : 304 |
Release | : 2021-03-20 |
Genre | : Education |
ISBN | : 1475849214 |
The handbook is composed of chapters by authors who discuss the important features of particular types of toys, provide information related to the developmental importance of this type of toy, discuss social and cultural issues engendered by play with such toys, and review the available research on the characteristics and potential impact on children’s developmental progress of toys of that type. Both traditional toys and technological toys are discussed. The handbook is expected to serve both as a reference for educators, parents, toy designers, and other interested readers, and as a catalyst for further research and ongoing toy development. Its purpose includes helping readers to gain knowledge that enables them to more fully appreciate the value of children’s toy play, find out more about the favorite toys they had in childhood and relive those satisfying play experiences, and learn how to foster the learning, physical development, and social-emotional growth that comes from such toy play.