Transformations of Retailing in Europe after 1945

Transformations of Retailing in Europe after 1945
Author: Lydia Langer
Publisher: Routledge
Total Pages: 251
Release: 2016-02-17
Genre: History
ISBN: 1317007786

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

New Perspectives on 20th Century European Retailing

New Perspectives on 20th Century European Retailing
Author: Peter Scott
Publisher: Routledge
Total Pages: 163
Release: 2021-05-13
Genre: Business & Economics
ISBN: 1000344657

Despite the publication of several studies examining European retailing in relation to the USA, there is still a dearth of recent research, in English, that explores the development of retailing in specific European countries (with the obvious exception of Britain), over the twentieth century. Even for the UK, more research is needed to challenge claims such as the alleged "backwardness" of British retailing relative to North America, or the presence of formidable "environmental" barriers to the "industrialisation" of retailing in Britain. New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation. It brings together work by several - mainly early career - scholars, who are doing innovative, archival-based, research on various aspects of European retail history. Following a general review of European retailing by the editors (discussing key debates and new approaches) seven thematic chapters present work that either sheds new light on old debates and/or explores hitherto neglected topics. Collectively, they show that whereas retailers are often regarded as ‘intermediaries’, in fact they are actors in their own right and they challenge the traditional view that Europe was a "follower" of America in retail innovation. The chapters in this book were originally published as a special issue of the Business History journal.

The Routledge Companion to the History of Retailing

The Routledge Companion to the History of Retailing
Author: Jon Stobart
Publisher: Routledge
Total Pages: 516
Release: 2018-11-08
Genre: Business & Economics
ISBN: 1317199502

Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives. By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.

A Global History of Consumer Co-operation since 1850

A Global History of Consumer Co-operation since 1850
Author:
Publisher: BRILL
Total Pages: 877
Release: 2017-07-03
Genre: History
ISBN: 9004336559

With contributions from over 30 scholars, A Global History of Consumer Co-operation surveys the origins and development of the consumer co-operative movement from the mid-nineteenth century until the present day. The contributions, covering the history of co-operation in different national contexts in Europe, the Americas, Asia and Australasia, illustrate the wide variety of forms that consumer co-operatives have taken; the different political, economic and social contexts in which they have operated; the ideological influences on their development; and the reasons for their expansion and decline at different times. The book also explores the connections between co-operatives in different parts of the world, challenging assumptions that the story of global co-operation can be traced exclusively to the 1844 Rochdale Co-operative Society. Contributors are: Amélie Artis, Nikola Balnave, Patrizia Battilani, Johann Brazda, Susan Fitzpatrick-Behrens, María Eugenia Castelao Caruana, Kay-Wah Chan, Bernard Degen, Danièle Demoustier, Espen Ekberg, Dulce Freire, Katarina Friberg, Mary Hilson, Mary Ip, Florian Jagschitz, Pernilla Jonsson, Kim Hyung-mi, Akira Kurimoto, Simon Lambersens, Catherine C LeGrand, Ian MacPherson, Francisco José Medina-Albaladejo, Alain Mélo, Jessica Gordon Nembhard, Silke Neunsinger, Greg Patmore, Joana Dias Pereira, Michael Prinz, Siegfried Rom, Robert Schediwy, Corrado Secchi, Geert Van Goethem, Griselda Verbeke, Rachael Vorberg-Rugh, Mirta Vuotto, Anthony Webster and John Wilson.

European fashion

European fashion
Author: Regina Lee Blaszczyk
Publisher: Manchester University Press
Total Pages: 528
Release: 2018-02-07
Genre: Design
ISBN: 1526122111

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer’s role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.

A Modern History of European Cities

A Modern History of European Cities
Author: Rosemary Wakeman
Publisher: Bloomsbury Publishing
Total Pages: 393
Release: 2020-01-23
Genre: Architecture
ISBN: 135001768X

Rosemary Wakeman's original survey text comprehensively explores modern European urban history from 1815 to the present day. It provides a journey to cities and towns across the continent, in search of the patterns of development that have shaped the urban landscape as indelibly European. The focus is on the built environment, the social and cultural transformations that mark the patterns of continuity and change, and the transition to modern urban society. Including over 60 images that serve to illuminate the analysis, the book examines whether there is a European city, and if so, what are its characteristics? Wakeman offers an interdisciplinary approach that incorporates concepts from cultural and postcolonial studies, as well as urban geography, and provides full coverage of urban society not only in western Europe, but also in eastern and southern Europe, using various cities and city types to inform the discussion. The book provides detailed coverage of the often-neglected urbanization post-1945 which allows us to more clearly understand the modernizing arc Europe has followed over the last two centuries.

The Routledge Companion to Marketing History

The Routledge Companion to Marketing History
Author: D.G. Brian Jones
Publisher: Routledge
Total Pages: 464
Release: 2016-01-29
Genre: Business & Economics
ISBN: 1134688687

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Forging a British World of Trade

Forging a British World of Trade
Author: David Thackeray
Publisher: Oxford University Press
Total Pages: 272
Release: 2019-01-31
Genre: History
ISBN: 0192548662

Brexit is likely to lead to the largest shift in Britain's economic orientation in living memory. Some have argued that leaving the EU will enable Britain to revive markets in Commonwealth countries with which it has long-standing historical ties. Their opponents maintain that such claims are based on forms of imperial nostalgia which ignore the often uncomfortable historical trade relations between Britain and these countries, as well as the UK's historical role as a global, rather than chiefly imperial, economy. Forging a British World of Trade explores how efforts to promote a 'British World' system, centred on promoting trade between Britain and the Dominions, grew and declined in influence between the 1880s and 1970s. At the beginning of the twentieth century many people from London, to Sydney, Auckland, and Toronto considered themselves to belong to culturally British nations. British politicians and business leaders invested significant resources in promoting trade with Australia, Canada, New Zealand, and South Africa out of a perception that these were great markets of the future. However, ideas about promoting trade between 'British' peoples were racially exclusive. From the 1920s onwards, colonized and decolonizing populations questioned and challenged the basis of British World networks, making use of alternative forms of international collaboration promoted firstly by the League of Nations, and then by the United Nations. Schemes for imperial collaboration amongst ethnically 'British' peoples were hollowed out by the actions of a variety of political and business leaders across Asia and Africa who reshaped the functions and identity of the Commonwealth.

Consuming Behaviours

Consuming Behaviours
Author: Erika Rappaport
Publisher: Routledge
Total Pages: 262
Release: 2020-05-26
Genre: Social Science
ISBN: 1000189708

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.

A Cultural History of Shopping in the Modern Age

A Cultural History of Shopping in the Modern Age
Author: Vicki Howard
Publisher: Bloomsbury Publishing
Total Pages: 249
Release: 2022-06-02
Genre: History
ISBN: 1350278556

A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022. In the modern consumer age that emerged after the First World War, shopping became a ubiquitous cultural practice. Despite its apparent universality, the historicity and contingency of shopping should not be ignored: its meaning was always inextricably linked to the political, material and economic contexts within which it took place. Gendered female for the most part, shopping continued to evoke different cultural responses, embraced as liberatory by some, condemned as frivolous by others. Business decisions and public policies helped construct the frameworks within which new, often American-led, shopping cultures emerged, from downtown department stores to chain stores to suburban shopping malls. The digital revolution in shopping that began in the last decade of the 20th century has changed the face of cities and towns and led to the closure of many bricks-and-mortar stores but, as this volume explores, the shopper remains very much at the center of Western capitalist societies. A Cultural History of Shopping in the Modern Age presents an overview of the period with themes addressing practices and processes; spaces and places; shoppers and identities; luxury and everyday; home and family; visual and literary representations; reputation, trust and credit; and governance, regulation and the state.