Transformacao Digital E Cultura De Produto
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| Author | : Joaquim Torres |
| Publisher | : Casa do Código |
| Total Pages | : 263 |
| Release | : 2023-11-21 |
| Genre | : Business & Economics |
| ISBN | : 8555193524 |
Todas as empresas já estão fazendo ou vão eventualmente fazer uso da tecnologia e de produtos digitais para melhorar o seu dia a dia, se aproximar mais de seus clientes e melhorar sua eficiência. A função de gestão de produtos tem por principal objetivo fazer a conexão entre a estratégia da empresa e os problemas e necessidades dos clientes por meio de tecnologias digitais. Pessoas de produtos devem ser digitalmente experientes, com uma compreensão profunda do impacto que as tecnologias emergentes têm no sucesso dos negócios. O que é transformação digital? Por que passar por isso? O que é necessário para aumentar as chances de sucesso de uma transformação digital? Como ela se aplica a diferentes tipos de empresas? Neste livro, Joca Torres responde a essas e a várias outras questões, compartilhando seus aprendizados e vivências para que você possa conduzir processos de transformação digital bem-sucedidos. Qualquer transformação costuma requerer um alto esforço, principalmente quando envolve mudanças de comportamento. Portanto, você partirá dos conceitos e princípios que são as bases de comportamento para desenvolver uma cultura de produto e aumentar a maturidade digital de sua empresa. Em seguida, conhecerá ferramentas e hacks da expertise do autor, conectando negócio, pessoas e tecnologia, para planejar e executar o processo de transformação digital com resultados excelentes.
| Author | : Jez Humble |
| Publisher | : O'Reilly Media |
| Total Pages | : 343 |
| Release | : 2020-07-20 |
| Genre | : Business & Economics |
| ISBN | : 1492092223 |
How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scaleâ??and demonstrates why and how to apply these paradigms throughout your organization, rather than with just one department or team. Through case studies, youâ??ll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. Discover how Lean focuses on people and teamwork at every level, in contrast to traditional management practices Approach problem-solving experimentally by exploring solutions, testing assumptions, and getting feedback from real users Lead and manage large-scale programs in a way that empowers employees, increases the speed and quality of delivery, and lowers costs Learn how to implement ideas from the DevOps and Lean Startup movements even in complex, regulated environments
| Author | : Thomas Poell |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2021-10-14 |
| Genre | : Social Science |
| ISBN | : 1509540520 |
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.
| Author | : Fernando Pires |
| Publisher | : Fernando Pires |
| Total Pages | : 126 |
| Release | : |
| Genre | : Architecture |
| ISBN | : |
Na era atual da transformação digital, a velocidade e a adaptabilidade são essenciais para o sucesso dos projetos. Nesse contexto, o modelo de projeto ágil tem se tornado cada vez mais popular e relevante. Este ebook explora a tendência do modelo de projeto ágil, fornecendo uma visão abrangente sobre os princípios, benefícios e melhores práticas envolvidos nesse processo. Vamos mergulhar nas profundezas do mundo ágil e descobrir como essa abordagem pode impulsionar a eficiência e o sucesso dos projetos em uma ampla variedade de setores.
| Author | : |
| Publisher | : Arte & Ciência |
| Total Pages | : 416 |
| Release | : 2003 |
| Genre | : Communication |
| ISBN | : 9788574731346 |
| Author | : Andrade, José Gabriel |
| Publisher | : IGI Global |
| Total Pages | : 325 |
| Release | : 2022-04-15 |
| Genre | : Business & Economics |
| ISBN | : 1799897923 |
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
| Author | : Steven C. Wheelwright |
| Publisher | : Simon and Schuster |
| Total Pages | : 919 |
| Release | : 2010-07-06 |
| Genre | : Business & Economics |
| ISBN | : 1451602316 |
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
| Author | : |
| Publisher | : |
| Total Pages | : 164 |
| Release | : 2002 |
| Genre | : Art |
| ISBN | : |
| Author | : Henry Jenkins |
| Publisher | : NYU Press |
| Total Pages | : 287 |
| Release | : 2006 |
| Genre | : Mass media |
| ISBN | : 081474284X |
Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active and socially connected consumers of popular culture. This volume maps the core theoretical and methodological issues in Fan Studies, and also charts the growth of participatory culture on the web.
| Author | : Lourdes Mella Méndez |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 555 |
| Release | : 2018-12-21 |
| Genre | : Law |
| ISBN | : 1527523977 |
This book gathers contributions related to the most pressing problems and challenges that new information and communications technologies (ICT) and digital platforms introduce into the labour market, and the impact they have on the way that people work, their rights and even their health and dignity. In addition, there are also chapters studying personal data protection, which is currently a topic of maximum interest due to the New European Regulation about it. The contributors here are drawn from around the world, with several countries represented, such as Portugal, Spain, Italy, Brazil, Australia and Venezuela. The book will appeal lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (6) and Portuguese (4).
