Trade Marks and Brands

Trade Marks and Brands
Author: Lionel Bently
Publisher: Cambridge University Press
Total Pages: 0
Release: 2011-03-03
Genre: Law
ISBN: 9780521187923

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness
Author: Teresa da Silva Lopes
Publisher: Routledge
Total Pages: 271
Release: 2010-05-04
Genre: Business & Economics
ISBN: 1135177333

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises

Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 36
Release: 2004-10-12
Genre: Law
ISBN: 9280511521

This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.

Injunctions against Intermediaries in the European Union

Injunctions against Intermediaries in the European Union
Author: Martin Husovec
Publisher: Cambridge University Press
Total Pages: 296
Release: 2017-11-30
Genre: Law
ISBN: 1108244467

In the European Union, courts have been expanding the enforcement of intellectual property rights by employing injunctions to compel intermediaries to provide assistance, despite no allegation of wrongdoing against these parties. These prospective injunctions, designed to prevent future harm, thus hold parties accountable where no liability exists. Effectively a new type of regulatory tool, these injunctions are distinct from the conventional secondary liability in tort. At present, they can be observed in orders to compel website blocking, content filtering, or disconnection, but going forward, their use is potentially unlimited. This book outlines the paradigmatic shift this entails for the future of the Internet and analyzes the associated legal and economic opportunities and problems.

Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness
Author: Teresa da Silva Lopes
Publisher: Routledge
Total Pages: 382
Release: 2010-05-04
Genre: Business & Economics
ISBN: 1135177325

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

Language, Meaning and the Law

Language, Meaning and the Law
Author: Christopher Hutton
Publisher: Edinburgh University Press
Total Pages: 256
Release: 2009-01-19
Genre: Language Arts & Disciplines
ISBN: 0748633529

Language, Meaning and the Law offers an accessible, critical guide to debates about linguistic meaning and interpretation in relation to legal language. Law is an ideal domain for considering fundamental questions relating to how we assign meanings to words, understand and comment on texts, and deal with socially and ideologically significant questions of interpretation. The book argues that theoretical issues of concern to linguists, philosophers, literary theorists and others are illuminated by the demands of the legal context, since law is driven by the need for practical solutions and for determinate outcomes based on explicit reasoning. Topics covered include: the relationship of linguistics to legal theory, indeterminacy and statutory interpretation, the theory and practice of using dictionaries in law, defamation and language in the public sphere, and the distinction between perjury and deception. This book does not assume specialist knowledge of the field, and is designed as a self-contained, advanced introduction to a fascinating area of study. The reader will gain an overall insight into issues and debates about meaning and interpretation, as well as an understanding of how these questions are shaped by the legal context.