Lexus

Lexus
Author: Chester Dawson
Publisher: John Wiley & Sons (Asia) Pte. Limited
Total Pages: 304
Release: 2004-09-06
Genre: Business & Economics
ISBN:

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

The History of Toyota

The History of Toyota
Author: Nicholas Kole
Publisher: NK
Total Pages: 56
Release: 2023-09-09
Genre: Transportation
ISBN:

Embark on a historical journey tracing Toyota's evolution from its inception to global prominence. This timeline highlights innovation, adaptability, and a relentless pursuit of excellence. Founded in the early 1930s, Toyota Motor Corporation emerged under Kiichiro Toyoda's leadership, crafting its first prototypes and setting the stage for a lasting legacy. Amidst World War II's challenges and post-war reconstruction, Toyota's transition from military trucks to passenger cars showcased its adaptability. The following decades witnessed iconic milestones, from the legendary Toyopet Crown and globally acclaimed Corolla to the groundbreaking Prius. Toyota's commitment to engineering excellence and sustainability became its hallmark. In the 21st century, the company embraced greener solutions through hybrid and electric technologies, while also venturing into autonomy and connectivity, rooted in its core values of quality and reliability.

The Toyota Product Development System

The Toyota Product Development System
Author: James Morgan
Publisher: CRC Press
Total Pages: 312
Release: 2020-10-28
Genre: Business & Economics
ISBN: 1000285626

The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry. Winner of the 2007 Shingo Prize For Excellence In Manufacturing Research! In The Toyota Product Development System: Integrating People, Process, and Technology, James Morgan and Jeffrey Liker compare and contrast the world-class product development process of Toyota with that of a U.S. competitor. They use extensive examples from Toyota and the U.S. competitor to demonstrate value stream mapping as an extraordinarily powerful tool for continuous improvement. Through examples and case studies, this book illustrates specific techniques and proven practices for dealing with challenges associated with product development, such as synchronizing multiple disciplines, multiple function workload leveling, compound process variation, effective technology integration, and knowledge management. Readers of this book can focus on optimizing the entire product development value stream rather than focus on a specific tool or technology for local improvements.

EBOOK: International Marketing

EBOOK: International Marketing
Author: Pervez Ghauri
Publisher: McGraw Hill
Total Pages: 657
Release: 2014-01-16
Genre: Business & Economics
ISBN: 0077148169

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

And the Leader is.....

And the Leader is.....
Author: Gareth Chick
Publisher: Critical Publishing
Total Pages: 300
Release: 2019-05-29
Genre: Business & Economics
ISBN: 1912508397

And the Leader Is... Gareth Chick's second leadership coaching book, is a critical mentoring guide in business culture, management and organisational behaviour, showing us how to lead effectively with heightened Corporate Emotional Intelligence (CEQ). Drawing on his 40 year experience in every aspect of the Corporate World, from CEO to performance coaching; from manager to trainer, Gareth Chick covers the fundamentals of emotional intelligence coaching to create high performance teams through transformational leadership and authentic change management. In his first book Corporate Emotional Intelligence Gareth provided a compelling analysis of Corporate Psychology; giving us a profound new understanding of how working in the business environment can cause thoroughly decent human beings to behave in unnatural and inhuman ways. The book concluded by outlining the 4 Pillars of Corporate Emotional Intelligence (CEQ), equipping us with personal development strategies to raise our leadership effectiveness. And the Leader Is... completes Gareth's personal corporate life mission to give hard pressed modern managers the practical competencies to be more effective leaders, more fulfilled and more sustainable. While each of his two leadership books stands on its own merits, the combination of the two forms arguably the most important work on corporate leadership since Dr Edwards Demings' writings of the late 20th Century. It is fitting therefore that the Foreword is written by Tony Barnes, the last surviving member of the Deming team that revolutionised Japanese business and manufacturing practices in the 1950s and 1960s. "A bible of common sense; a book that cuts to the core of achieving great business results whilst caring for the people you lead." Fionnuala Meehan, VP EMEA Global Marketing Solutions and Head of Ireland, Google "It's like no other book I've ever experienced. It's intensely personal - the insights, the examples, the honesty. This is much more than a book. It's a deep journey." Alison Platt, Non Executive Director, Tesco Plc "I have read many great books on coaching, leadership and teams. However, this is even greater, with all of these areas more expertly placed in one book". Becky Ivers, People Director - Expansion, Heathrow Airport "I was transported into `And the Leader is....Tina'. Easy to read `brain food' providing simple strategies to unlock human potential. This book is becoming my own personal coach." Tina Jennings, HR Director, Global Consumer Brands, Walgreens Boots Alliance

The Accidental Marketer

The Accidental Marketer
Author: Tom Spitale
Publisher: John Wiley & Sons
Total Pages: 242
Release: 2014-03-24
Genre: Business & Economics
ISBN: 1118797418

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Case Studies In Japanese Management

Case Studies In Japanese Management
Author: Parissa Haghirian
Publisher: World Scientific Publishing Company
Total Pages: 314
Release: 2011-09-30
Genre: Business & Economics
ISBN: 9813108150

This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to emphasize key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making.Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis.The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting.The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.