Tourism Management Marketing And Development
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Author | : M. Mariani |
Publisher | : Springer |
Total Pages | : 266 |
Release | : 2014-09-04 |
Genre | : Business & Economics |
ISBN | : 1137354356 |
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Author | : Marcello M. Mariani |
Publisher | : Springer |
Total Pages | : 292 |
Release | : 2016-04-29 |
Genre | : Business & Economics |
ISBN | : 1137401850 |
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
Author | : Eli Avraham |
Publisher | : Springer |
Total Pages | : 199 |
Release | : 2016-02-25 |
Genre | : Business & Economics |
ISBN | : 1137342153 |
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author | : Marcello M. Mariani |
Publisher | : |
Total Pages | : 0 |
Release | : 2014 |
Genre | : Tourism |
ISBN | : |
Author | : M. Mariani |
Publisher | : Springer |
Total Pages | : 468 |
Release | : 2014-09-04 |
Genre | : Business & Economics |
ISBN | : 1137354356 |
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Author | : Dimitrios Buhalis |
Publisher | : Edward Elgar Publishing |
Total Pages | : 3904 |
Release | : 2022-07-28 |
Genre | : |
ISBN | : 9781800377479 |
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration. Key Features: - Over 1000 entries - Entries organized alphabetically for ease of navigation - Fully cross-referenced - Concise, structured entries by the world's foremost scholars in tourism - Selected references for further study - Inclusive global authorship team. Contact us for a quote.
Author | : Dennis J. Gayle |
Publisher | : Routledge |
Total Pages | : 303 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317663136 |
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author | : Alastair M. Morrison |
Publisher | : Taylor & Francis |
Total Pages | : 898 |
Release | : 2023-07-31 |
Genre | : Business & Economics |
ISBN | : 1000876160 |
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author | : Marianna Sigala |
Publisher | : Springer |
Total Pages | : 399 |
Release | : 2018-09-02 |
Genre | : Business & Economics |
ISBN | : 3319754629 |
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author | : Azizul Hassan |
Publisher | : Routledge |
Total Pages | : 209 |
Release | : 2018-12-07 |
Genre | : Business & Economics |
ISBN | : 1351105728 |
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.