Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Author: John Hall
Publisher: McGraw Hill Professional
Total Pages:
Release: 2017-04-28
Genre: Business & Economics
ISBN: 1260011933

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Author: John Hall
Publisher: McGraw-Hill Education
Total Pages: 208
Release: 2017-04-20
Genre: Business & Economics
ISBN: 9781260011920

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Choice Hacking

Choice Hacking
Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
Total Pages: 219
Release: 2020-06-16
Genre: Business & Economics
ISBN:

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Top of Your Game

Top of Your Game
Author: Ronnie O'Sullivan
Publisher: Kings Road Publishing
Total Pages: 282
Release: 2019-05-16
Genre: Health & Fitness
ISBN: 1788701186

You might be wondering what Ronnie O'Sullivan is doing writing a book like this. What do I know about eating healthy, right? I'm a champion snooker player, not a personal trainer or a chef and although I've always loved running, I've come to realise that any success in sport is directly related to my attitude towards food as well as fitness. Snooker is all about sharpness, focus, and concentration - how can I do any of those things if I'm not eating well and treating my body right? My game is only as good as I am, so making that link between my mental and brain health and my physical fitness was a lightbulb moment for me and I hope this book will be a wake-up call for you too. We hear lots about mindfulness and self-care these days, but really good physical health starts with the best computer any of us could ever hope for - our noggin (aka our brains!). Written with top celebrity nutritionist Rhiannon Lambert, Top of Your Game is about showing you how to eat, think, and work your way to being your very best - and staying there.

A Whole New Mind

A Whole New Mind
Author: Daniel H. Pink
Publisher: Penguin
Total Pages: 305
Release: 2006-03-07
Genre: Psychology
ISBN: 1101157909

New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

The Coddling of the American Mind

The Coddling of the American Mind
Author: Greg Lukianoff
Publisher: Penguin
Total Pages: 354
Release: 2019-08-20
Genre: Social Science
ISBN: 0735224919

New York Times Bestseller • Finalist for the 2018 National Book Critics Circle Award in Nonfiction • A New York Times Notable Book • Bloomberg Best Book of 2018 “Their distinctive contribution to the higher-education debate is to meet safetyism on its own, psychological turf . . . Lukianoff and Haidt tell us that safetyism undermines the freedom of inquiry and speech that are indispensable to universities.” —Jonathan Marks, Commentary “The remedies the book outlines should be considered on college campuses, among parents of current and future students, and by anyone longing for a more sane society.” —Pittsburgh Post-Gazette Something has been going wrong on many college campuses in the last few years. Speakers are shouted down. Students and professors say they are walking on eggshells and are afraid to speak honestly. Rates of anxiety, depression, and suicide are rising—on campus as well as nationally. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: What doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths contradict basic psychological principles about well-being and ancient wisdom from many cultures. Embracing these untruths—and the resulting culture of safetyism—interferes with young people’s social, emotional, and intellectual development. It makes it harder for them to become autonomous adults who are able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to promote the spread of these untruths. They explore changes in childhood such as the rise of fearful parenting, the decline of unsupervised, child-directed play, and the new world of social media that has engulfed teenagers in the last decade. They examine changes on campus, including the corporatization of universities and the emergence of new ideas about identity and justice. They situate the conflicts on campus within the context of America’s rapidly rising political polarization and dysfunction. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.

Society Of Mind

Society Of Mind
Author: Marvin Minsky
Publisher: Simon and Schuster
Total Pages: 342
Release: 1988-03-15
Genre: Psychology
ISBN: 0671657135

Computing Methodologies -- Artificial Intelligence.

Listverse.com's Epic Book of Mind-Boggling Lists

Listverse.com's Epic Book of Mind-Boggling Lists
Author: Jamie Frater
Publisher: Ulysses Press
Total Pages: 722
Release: 2014-05-13
Genre: Reference
ISBN: 1612432972

Features lists that cover a broad range of subjects including bizarre births, weird jobs, crazy diets, strange phobias, historical oddities, religious scandals, ridiculous criminal acts, and weird superstitions.

Summary of Top of Mind – [Review Keypoints and Take-aways]

Summary of Top of Mind – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
Total Pages: 15
Release: 2022-11-28
Genre: Study Aids
ISBN:

The summary of Top of Mind – Use Content to Unleash Your Influence and Engage Those Who Matter to You presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The most recent edition of Top of Mind provides readers with an exciting new perspective on marketing by assisting them in breaking free from traditional, outmoded practises and embracing the "You Marketing" movement. The author, John Hall, offers the resources and the insight necessary to navigate the new world of marketing. He focuses specifically on how to gain an audience's trust and how to target the needs that they have. Top of Mind summary includes the key points and important takeaways from the book Top of Mind by John Hall. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].