To Score Or Not To Score Estimates Of A Sponsored Search Auction Model
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| Author | : Ali Hortaçsu |
| Publisher | : Princeton University Press |
| Total Pages | : 281 |
| Release | : 2023-10-24 |
| Genre | : Business & Economics |
| ISBN | : 0691251002 |
A concise and rigorous introduction to widely used approaches in structural econometric modeling Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor. • Concise overview of the most widely used structural econometric models • Rigorous and systematic treatment of the topics, emphasizing key insights • Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions • Focus on econometric models while providing concise reviews of relevant theoretical models
| Author | : Dek Terrell |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 468 |
| Release | : 2020-04-15 |
| Genre | : Business & Economics |
| ISBN | : 1789739578 |
Including contributions spanning a variety of theoretical and applied topics in econometrics, this volume of Advances in Econometrics is published in honour of Cheng Hsiao.
| Author | : |
| Publisher | : Elsevier |
| Total Pages | : 784 |
| Release | : 2021-12-09 |
| Genre | : Business & Economics |
| ISBN | : 0323988881 |
Handbook of Industrial Organization Volume 4 highlights new advances in the field, with this new volume presenting interesting chapters. Each chapter is written by an international board of authors. - Part of the renowned Handbooks in Economics series - Chapters are contributed by some of the leading experts in their fields - A source, reference and teaching supplement for industrial organizations or industrial economists
| Author | : Jim Jansen |
| Publisher | : Cambridge University Press |
| Total Pages | : 299 |
| Release | : 2011-07-25 |
| Genre | : Computers |
| ISBN | : 1139503421 |
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
| Author | : Yanwu Yang |
| Publisher | : Elsevier |
| Total Pages | : 213 |
| Release | : 2013-11-23 |
| Genre | : Computers |
| ISBN | : 0124115047 |
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
| Author | : Ning Chen |
| Publisher | : Springer |
| Total Pages | : 430 |
| Release | : 2012-02-02 |
| Genre | : Computers |
| ISBN | : 3642255108 |
This book constitutes the refereed proceedings of the 7th International Workshop on Internet and Network Economics, WINE 2011, held in Singapore, in December 2011. The 31 revised full papers and 5 revised short papers presented together with the abstracts of 3 papers about work in progress were carefully reviewed and selected from 100 submissions. The papers are organized in topical sections on algorithmic game theory, algorithmic mechanism design, computational advertising, computational social choice, convergence and learning in games, economics aspects of security and privacy, information and attention economics, network games and social networks.
| Author | : Stefano Leonardi |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 654 |
| Release | : 2009-12-07 |
| Genre | : Computers |
| ISBN | : 3642108407 |
This volume contains the papers presented at WINE 2009:the 5th International Workshop on Internet and Network Economics held December 14–18, 2009, in Rome,attheDepartmentofComputerandSystemSciences,SapienzaUniversity of Rome. Over the past decade there has been growing interaction between researchers in theoretical computer science, networking and security, economics, mathem- ics, sociology, and management sciences devoted to the analysis of problems arising in the Internet and the worldwide web. The Workshop on Internet and Network Economics (WINE) is an interdisciplinary forum for the exchange of ideas and results arising in these varied ?elds. There were 142 submissions to the workshop including regular and short - pers.Allsubmissionswererigorouslypeer reviewedandevaluatedonthebasisof the quality of their contribution, originality,soundness, and signi?cance. Almost all submissions were reviewed by at least three Program Committee members. The committee decided to accept 34 regular papers and 29 short papers. The Best Student Paper award sponsored by Google Inc. was given to Saeed Alaei and AzarakhshMalekianfor the paper “An Analysisof Troubled Assets Reverse Auction.” The program also included three invited talks by S. Muthukrishnan (Google Inc.and RutgersUniversity),H. PeytonYoung (OxfordandJohns Hopkins U- versity)andEvaTardos(CornellUnversity).Threetutorialswerealsoo?eredon the days before the workshop, from Andrei Broder (Yahoo! Research) on C- putational Advertising, Nikhil Devanur and Kamal Jain (Microsoft Research) on Computational Issues in Market Equilibria, and Tim Roughgarden(Stanford University) on Bayesian and Worst-Case Revenue Maximization.
| Author | : David Easley |
| Publisher | : Cambridge University Press |
| Total Pages | : 745 |
| Release | : 2010-07-19 |
| Genre | : Computers |
| ISBN | : 1139490303 |
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
| Author | : Noam Nisan |
| Publisher | : Cambridge University Press |
| Total Pages | : 928 |
| Release | : 2007-09-24 |
| Genre | : Computers |
| ISBN | : 1139466542 |
In recent years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. Algorithmic Game Theory, first published in 2007, develops the central ideas and results of this exciting area in a clear and succinct manner. More than 40 of the top researchers in this field have written chapters that go from the foundations to the state of the art. Basic chapters on algorithmic methods for equilibria, mechanism design and combinatorial auctions are followed by chapters on important game theory applications such as incentives and pricing, cost sharing, information markets and cryptography and security. This definitive work will set the tone of research for the next few years and beyond. Students, researchers, and practitioners alike need to learn more about these fascinating theoretical developments and their widespread practical application.
| Author | : Richard Stokes |
| Publisher | : Entrepreneur Press |
| Total Pages | : 314 |
| Release | : 2014-03-17 |
| Genre | : Business & Economics |
| ISBN | : 161308272X |
Millions compete for exposure on Google but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
