An Italian Did What the British Could Not Do – There is an urgent need to frame the right strategy for the development of meat and poultry production in the country. This will certainly bring prosperity to millions of our rural citizens and create employment in rural India. Having achieved the Green Revolution, the white revolution and the Blue Revolution, it is time to ask the question can the Pink Revolution be far behind? Certainly, this will require a large investment in infrastructure, mainly in cold storage, and modern meat processing plants. Without a strong and dependable cold chain, a vital sector like the meat industry, which is based mostly on perishable products, cannot survive and grow.