Timing Strategies Of Innovations In The Video Game Industry
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| Author | : H. Wi Jong |
| Publisher | : World Scientific |
| Total Pages | : 241 |
| Release | : 2009 |
| Genre | : Computers |
| ISBN | : 1848163568 |
In the global game industry where the U.S. has already established its strong position in PC game and Japan in console game, Korea successfully opened new territory and began to play an important role in the global game industry with a new and emerging product — the online game. This book focuses on this interesting phenomenon and suggests that innovation, which led to the shift from the offline game to the online game, is the rationale behind this. Based on field data gathered through direct investigations with Korean game developers as well as the U.S., Southeast Asian, Chinese and Japanese companies, this book unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses.This book focuses on the innovative factors which made the online game, born in a small Asian country, grow tremendously and successfully to gain competitiveness in the global game industry where the PC and console games had already taken their strong position. Based on authentic, accumulated research conducted over five years in the domain of the online game industry through interviews, case studies and international surveys, the data in this book has huge value since the results were derived from users' data with the cooperation of each game industry.
| Author | : Chuck Williams |
| Publisher | : Cengage AU |
| Total Pages | : 416 |
| Release | : 2017-01-01 |
| Genre | : Business & Economics |
| ISBN | : 0170369455 |
A new approach to learning the principles of management, MGMT 3 is the third Asia–Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory management course. Paving a new way to both teach and learn, MGMT 3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, case studies, games and more. An accessible, easy-to-read text along with tear out review cards completes a package which helps students to learn important concepts faster. MGMT 3 delivers a fresh approach to give students what they need and want in a text.
| Author | : David Wesley |
| Publisher | : CRC Press |
| Total Pages | : 279 |
| Release | : 2016-05-23 |
| Genre | : Business & Economics |
| ISBN | : 131711650X |
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.
| Author | : SCHILLING |
| Publisher | : McGraw Hill |
| Total Pages | : 332 |
| Release | : 2014-07-16 |
| Genre | : Computers |
| ISBN | : 0077170040 |
Ebook: Strategic Management of Technological Innovation
| Author | : Garg, Vikas |
| Publisher | : IGI Global |
| Total Pages | : 351 |
| Release | : 2021-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1799884996 |
There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.
| Author | : Mark J. P. Wolf |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 1173 |
| Release | : 2021-05-24 |
| Genre | : Games & Activities |
| ISBN | : |
Now in its second edition, the Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming is the definitive, go-to resource for anyone interested in the diverse and expanding video game industry. This three-volume encyclopedia covers all things video games, including the games themselves, the companies that make them, and the people who play them. Written by scholars who are exceptionally knowledgeable in the field of video game studies, it notes genres, institutions, important concepts, theoretical concerns, and more and is the most comprehensive encyclopedia of video games of its kind, covering video games throughout all periods of their existence and geographically around the world. This is the second edition of Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming, originally published in 2012. All of the entries have been revised to accommodate changes in the industry, and an additional volume has been added to address the recent developments, advances, and changes that have occurred in this ever-evolving field. This set is a vital resource for scholars and video game aficionados alike.
| Author | : |
| Publisher | : BoogarLists |
| Total Pages | : 28 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Peter Zackariasson |
| Publisher | : Routledge |
| Total Pages | : 272 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0415896525 |
'The Video Game Industry' provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. This book describes and defines video games as their own special medium.
| Author | : Allan Afuah |
| Publisher | : Routledge |
| Total Pages | : 688 |
| Release | : 2009-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1135840504 |
In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.
| Author | : Barbosa, Belem |
| Publisher | : IGI Global |
| Total Pages | : 490 |
| Release | : 2024-04-09 |
| Genre | : Business & Economics |
| ISBN | : |
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
