The Real Coke, the Real Story

The Real Coke, the Real Story
Author: Thomas Oliver
Publisher: Random House
Total Pages: 190
Release: 2013-10-09
Genre: Business & Economics
ISBN: 0804151318

“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.

Biographical Dictionary of Christian Missions

Biographical Dictionary of Christian Missions
Author: Gerald H. Anderson
Publisher: Wm. B. Eerdmans Publishing
Total Pages: 884
Release: 1999
Genre: Biography & Autobiography
ISBN: 9780802846808

"The book also features cross-references throughout, a bibliography accompanying each entry, an elaborate appendix listing biographies according to particular categories of interest, and a comprehensive index."--BOOK JACKET.

Bibliotheca Cornubiensis

Bibliotheca Cornubiensis
Author: George Boase
Publisher: BoD – Books on Demand
Total Pages: 433
Release: 2023-05-16
Genre: Fiction
ISBN: 336882337X

Reprint of the original, first published in 1874.