Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
Total Pages: 818
Release: 2018-11-09
Genre: Business & Economics
ISBN: 152257767X

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Encyclopedia of Information Science and Technology, Fourth Edition

Encyclopedia of Information Science and Technology, Fourth Edition
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
Total Pages: 8356
Release: 2017-06-20
Genre: Computers
ISBN: 1522522565

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Handbook of Research on Small and Medium Enterprises in Developing Countries

Handbook of Research on Small and Medium Enterprises in Developing Countries
Author: Ahmad, Noor Hazlina
Publisher: IGI Global
Total Pages: 502
Release: 2017-02-10
Genre: Business & Economics
ISBN: 1522521666

Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Small and Medium Enterprises in Developing Countries is an essential handbook for the latest research on the intentions, performance, and application models of independent firms. Featuring exhaustive coverage on a broad range of topics such as green IT, entrepreneurial ventures, and social capital, this publication is ideally designed for researchers, academicians, and practitioners seeking current research on the different opportunities and challenges in relation to this specific sector of business around the globe.

Social E-Enterprise: Value Creation through ICT

Social E-Enterprise: Value Creation through ICT
Author: Torres-Coronas, Teresa
Publisher: IGI Global
Total Pages: 343
Release: 2012-12-31
Genre: Business & Economics
ISBN: 1466626984

As the importance of the social sector has increased in recent years, utilizing social enterprise aids in the development of knowledge, research, and practices in order to achieve an organizations’ goals. Therefore, an understanding of ICT implementation in regards to social enterprise is crucial for effectiveness. Social E-Enterprise: Value Creation through ICT provides research on the understanding of ICT in the social enterprise field as it emerges as a major component of both business model and developed economy. This reference source focuses on the role of information communication technology as it promotes the development of the social sector.

An Investigation Into Factors Limiting the Adoption of Information Communication Technology by Small and Medium Sized Enterprises in Gaborone, Botswana

An Investigation Into Factors Limiting the Adoption of Information Communication Technology by Small and Medium Sized Enterprises in Gaborone, Botswana
Author:
Publisher:
Total Pages: 0
Release: 2018
Genre: Communication
ISBN:

The aim of the study is to investigate factors that limit the adoption of information and communication technologies (JCT) by Small and Medium Sized Enterprises (SMEs) in Botswana. Four objectives were set for the study. These included the need to measure the extent of usage of ICT by SMEs in Botswana, the determination of drivers of ICT adoption by SMEs in the country, the views of SMEs with regard to adopting ICT in their businesses and the opinions of SMEs if they think they missed out on growth opportunities, markets and profits if they did not incorporate ICT in their business models. Various frameworks guided the study. The main ones being the Theory of Research Action, the Technology Adoption Model, and the Integrated ICT Adoption Framework. Other hybrid models have been proposed by researchers and referred to in the literature review.