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| Author | : Neal Schaffer |
| Publisher | : Neal Schaffer |
| Total Pages | : 384 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1439247056 |
An informative and comprehensive guide to maximize the social networking potential of LinkedIn by utilizing the powers of Windmill Networking and leveraging online social and business connections.
| Author | : Neal Schaffer |
| Publisher | : Neal Schaffer |
| Total Pages | : 259 |
| Release | : 2011-08-07 |
| Genre | : Business & Economics |
| ISBN | : 1456604619 |
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
| Author | : Efraim Turban |
| Publisher | : Springer |
| Total Pages | : 818 |
| Release | : 2015-01-29 |
| Genre | : Business & Economics |
| ISBN | : 3319100912 |
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
| Author | : G. Kim Dority |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 380 |
| Release | : 2012-10-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
A must-have guide of professional development resources for library staff at every phase of their career—from those just entering the field, to paraprofessionals building a career trajectory, to seasoned librarians looking to explore additional career options. Thousands of students graduate with a Master of Library and Information Science degree every year. Unfortunately, budget cuts at libraries diminish available job opportunities and prompt administrators to hire less qualified—and less expensive—professionals. However, armed with the right information, library science professionals can successfully build and sustain a resilient library and information science (LIS) career inside—or outside—the traditional library setting. LIS Career Sourcebook: Managing and Maximizing Every Step of Your Career provides a chapter-by-chapter overview of key career stages and strategies, and identifies for each the best information resources to help readers develop a successful LIS career. The author lays out the typical stages that workers are likely to encounter as they move through their professional life, highlighting important issues associated with each stage and providing insights and resources for making smart career choices along the way. Covering the entire career lifespan from entry level to retirement, the resources cited will help readers make informed choices about career options, professional development, and personal career satisfaction.
| Author | : Deborrah C Ashley |
| Publisher | : |
| Total Pages | : 90 |
| Release | : 2020-08-12 |
| Genre | : |
| ISBN | : |
There is no difference between REAL value and PERCEIVED value.That means even if you're smarter, wiser, and more experienced than everyone else out there, you'll still get passed over in favor of someone with half of your expertise, simply because they stood out as an industry leader and you didn't!Are you looking to stand out as an industry leader to gain the recognition you deserve and open more doors to close more business? In this conversational and action-oriented book, Deborrah Ashley presents a simple solution to maximizing LinkedIn to stand out and get sought-after as an industry expert. InSIDER brings to light one of Deborrah's largest core values: educating, inspiring and helping professionals (and companies) create a distinction in their market.InSIDER will show you how to quickly enjoy the recognition, respect, and increased sales you deserve as the recognized authority in your industry (no matter what profession you're in).On page 11, she walks through the fastest way to distinguish yourself and give key partners a reason to view your profile and connect with you.In chapter 4, she shares the types of people to consider for your network to build your thought leadership and explode engagement in only 30 minutes a day. Think about it. If you want to make professional connections with people all over the world, wouldn't you choose LinkedIn, the world's largest professional networking platform?It REALLY can be that easy.InSIDER will show you how. Don't wait. Read this book and unlock the benefits of standing out as an industry expert using LinkedIn.
| Author | : Johnathan Kidder |
| Publisher | : |
| Total Pages | : 162 |
| Release | : 2013-08-02 |
| Genre | : |
| ISBN | : 9781491090206 |
Are you looking to advance your career, but feel overwhelmed or lost in your search?In the time it takes you to read this sentence, at least 10 people have created a profile on LinkedIn. At a rate of 2 new members per second, this professional network is growing at a pace only matched by few other member-based websites.To succeed on LinkedIn, one must understand proper networking etiquette and the nuances that make this network more powerful than any other social network. Created explicitly for professionals, LinkedIn's features are incredibly empowering, allowing you to establish a robust network full of like-minded professionals that will help you achieve your career goals.Discover How to Build A Thriving Professional Network To Advance Your CareerThis book explains the exact steps and strategies for any professional to catapult their career.You Will LearnAll of the features, fundamentals, and expectations of becoming a LinkedIn member.How to properly set up a complete and optimized profile in 15 simple stepsHow to adjust all of your settings for complete privacy, but maximum networking exposureThe best networking strategies currently made available to you, and how to leverage each feature to achieve these strategies.Look for our "Pro-Tips" included throughout the book. These tips provide supplemental guidance and shortcuts that most users have never been exposed to. Reader Bonus: For those purchasing the Kindle Edition, you will receive all updated editions for FREE. With LinkedIn continuously updating their platform, we will be making sure our book is up-to-date as well, so join our mailing list to receive notice of when new editions are published.
| Author | : Asia Bird |
| Publisher | : FairTrade Digital Press |
| Total Pages | : 132 |
| Release | : 2012-06-01 |
| Genre | : Computers |
| ISBN | : 9781938425035 |
THE LINKEDIN ESSENTIALS: Leveraging LinkedIn to Grow Your Business The LinkedIn Essentials is a highly actionable plan for expanding your business's customer base, using the largest professional network in the world! The LinkedIn Essentials shows you proven techniques for attracting quality clients using LinkedIn, and provides you with the essential elements for successfully marketing your business on LinkedIn, the largest PROFESSIONAL social network in the world, and the perfect place to target B2B customers. With THE LINKEDIN ESSENTIALS, you will quickly -Understand how using Social Media impacts business today -Learn why LinkedIn is the best social media platform for marketing B2B -Find out how to use LinkedIn to build your business contacts, promote your brand, increase your visibility, grow revenue streams, generate leads, and increase revenue -Follow the specific steps you need to take in order to be seen and attract quality clients and customers -Benefit from field-tested best practices and original strategies for using LinkedIn tools to leverage your existing network -Learn how to turn your LinkedIn connections into loyal clients Throughout THE LINKEDIN ESSENTIALS you will find clear, actionable steps specifically designed to help you achieve one goal - get more customers and clients!
| Author | : Neal Schaffer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2013-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1118756681 |
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
| Author | : Deborrah Ashley |
| Publisher | : |
| Total Pages | : 90 |
| Release | : 2020-08-13 |
| Genre | : |
| ISBN | : |
There is no difference between REAL value and PERCEIVED value.That means even if you're smarter, wiser, and more experienced than everyone else out there, you'll still get passed over in favor of someone with half of your expertise, simply because they stood out as an industry leader and you didn't!Are you looking to stand out as an industry leader to gain the recognition you deserve and open more doors to close more business? In this conversational and action-oriented book, Deborrah Ashley presents a simple solution to maximizing LinkedIn to stand out and get sought-after as an industry expert. LinkedIn InSIDER brings to light one of Deborrah's largest core values: educating, inspiring and helping professionals (and companies) create a distinction in their market.LinkedIn InSIDER will show you how to quickly enjoy the recognition, respect, and increased sales you deserve as the recognized authority in your industry (no matter what profession you're in).Think about it. If you want to make professional connections with people all over the world, wouldn't you choose LinkedIn, the world's largest professional networking platform?It REALLY can be that easy.LinkedIn InSIDER will show you how. Don't wait. Read this book and unlock the benefits of standing out as an industry expert using LinkedIn.
| Author | : Sandy Carter |
| Publisher | : IBM Press |
| Total Pages | : 288 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0132618311 |
'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
