The Virtues Of Green Marketing
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Author | : Erik Bengtson |
Publisher | : Springer Nature |
Total Pages | : 173 |
Release | : 2023-06-28 |
Genre | : Business & Economics |
ISBN | : 3031329791 |
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.
Author | : Alejo José G. Sison |
Publisher | : Springer |
Total Pages | : 0 |
Release | : 2016-11-15 |
Genre | : Philosophy |
ISBN | : 9789400765092 |
This volume examines the breadth and depth of virtue ethics and aims to counter the virtue ethics amnesia that both afflicts general moral philosophy and affects business and management ethics. Divided into two parts, the handbook starts out with a historical introduction and chronology of the development of virtue ethics, providing a comprehensive assessment of its evolution and identifying the most influential authors and their works. The authors discussed include those who follow a philosophical or conceptual tradition in their treatment of virtue and those who belong to the research tradition of positive science, in particular, empirical, quantitative and applied psychology. The second part of the book discusses systematic approaches and major themes developed in virtue ethics. These contributions are conceptual, empirical/applied or case studies. They offer insight into the different topics to which virtue ethics has been applied, and show how virtue ethics has influenced the various operational areas of firms. Finally, they examine the virtue ethics responses to some of the most important issues that businesses and organizations face in the 21st century.
Author | : David Vogel |
Publisher | : Brookings Institution Press |
Total Pages | : 246 |
Release | : 2007-05-01 |
Genre | : Business & Economics |
ISBN | : 0815790783 |
In the highly praised The Market for Virtue, David Vogel presents a clear, balanced analysis of the contemporary corporate social responsibility (CSR) movement in the United States and Europe. In this updated paperback edition, Vogel discusses recent CSR initiatives and responds to new developments in the CSR debate. He asserts that while the movement has achieved success in improving some labor, human rights, and environmental practices in developing countries, there are limits to improving corporate conduct without more extensive and effective government regulation. Put simply, Vogel believes that there is a market for virtue, but it is limited by the substantial costs of socially responsible business behavior. Praise for the cloth edition: "The definitive guide to what corporate social responsibility can and cannot accomplish in a modern capitalist economy."—Robert B. Reich, Brandeis University, and former U.S. Secretary of Labor "Vogel raises a number of excellent points on the present and future of CSR."—Working Knowledge, Harvard Business School "A useful corrective to the view that CSR alone is the full answer to social problems."—Business Ethics "The study combines sound logic with illustrative cases, and advances the sophistication of the CSR debate considerably." —John G. Ruggie, Harvard University, co-architect of UN Global Compact
Author | : |
Publisher | : Oxford University Press |
Total Pages | : 696 |
Release | : |
Genre | : |
ISBN | : 019266350X |
Author | : Chris R. de Freitas |
Publisher | : Springer Science & Business Media |
Total Pages | : 328 |
Release | : 2012-05-15 |
Genre | : Science |
ISBN | : 1402082541 |
This book explains the role of New Zealand’s environmental agencies and regulatory legislation, taking in the impact of international agreements and treaties. It traces the fortunes of sustainable policy approaches and analyzes the activities of the public agencies charged with managing the environment. Moving on to a detailed thematic status report on New Zealand’s environment, it examines rural, freshwater, coastal, oceanic, atmospheric and urban zones. Finally, chapters detail public perceptions and normative environmental values as well as the depth of business commitment to environmental responsibility. An ideal introduction to the topic for a diverse range of scholars, the book eschews any specific theoretical framework in charting the recent evolution, current operation and future trajectory of environmentalism in New Zealand. It backs strategic advice with both social and ecological data, and raises questions over the country’s reputation for greenness at the same time as recognizing its numerous achievements. With neat summaries of key issues at the end of each chapter, expansive guidance on further reading, and a multitude of examples ideal for classroom debate, this volume gives us an informed, objective, and wide-ranging appraisal on a topic of increasing centrality in the policy debate.
Author | : Dr. Aparna P. Goyal |
Publisher | : Partridge Publishing |
Total Pages | : 67 |
Release | : 2017-12-14 |
Genre | : Science |
ISBN | : 1543701663 |
Excessive pollution has provoked the nature, and the nature starts behaving in unnatural ways (in form of global warming versus global cooling, heavy rains versus draught, and other natural calamities like frequent earthquakes and tsunami, cyclones, epidemics, and so forth). Economic growth via production and consumption threatens peaceful life of human beings on the earth. Environment-friendly eco-green marketing is an attempt to protect consumer welfare and environment (the nature) through production, consumption, and disposal of eco-friendly products. Basically, green marketing is concerned with three aspects: 1. promotion of production and consummation of pure/quality products, 2. fair and just dealing with customers and society, and 3. protection of ecological environment. Thus, green marketing is a marketing philosophy that promotes production and selling of pure (eco-friendly) products with protection of ecological balance. Green marketing involves multiple activities. Green marketing encourages production of pure products by pure technology, conservation of energy, preservation of environment, minimum use of natural resources, and more use of natural foods instead of processed foods. Efforts of people, social organizations, firms, and governments in this regard can be said as green marketing efforts. Green marketing raises the voice against production, consumption, and/or disposal of such products that harm consumers, the society, and the environment anyway. It is necessary that businessmen and users should refrain from harmful products.
Author | : United States. Congress. House. Committee on Science |
Publisher | : |
Total Pages | : 128 |
Release | : 2004 |
Genre | : Science |
ISBN | : |
"Printed for the use of the Committee on Science."
Author | : Robert Kuttner |
Publisher | : University of Chicago Press |
Total Pages | : 436 |
Release | : 1999-05-15 |
Genre | : Business & Economics |
ISBN | : 9780226465555 |
In this highly acclaimed, provocative book, Robert Kuttner disputes the laissez-faire direction of both economic theory and practice that has been gaining in prominence since the mid-1970s. Dissenting voices, Kuttner argues, have been drowned out by a stream of circular arguments and complex mathematical models that ignore real-world conditions and disregard values that can't easily be turned into commodities. With its brilliant explanation of how some sectors of the economy require a blend of market, regulation, and social outlay, and a new preface addressing the current global economic crisis, Kuttner's study will play an important role in policy-making for the twenty-first century. "The best survey of the limits of free markets that we have. . . . A much needed plea for pragmatism: Take from free markets what is good and do not hesitate to recognize what is bad."—Jeff Madrick, Los Angeles Times "It ought to be compulsory reading for all politicians—fortunately for them and us, it is an elegant read."—The Economist "Demonstrating an impressive mastery of a vast range of material, Mr. Kuttner lays out the case for the market's insufficiency in field after field: employment, medicine, banking, securities, telecommunications, electric power."—Nicholas Lemann, New York Times Book Review "A powerful empirical broadside. One by one, he lays on cases where governments have outdone markets, or at least performed well."—Michael Hirsh, Newsweek "To understand the economic policy debates that will take place in the next few years, you can't do better than to read this book."—Suzanne Garment, Washington Post Book World
Author | : Toby Maureen Smith |
Publisher | : University of Toronto Press |
Total Pages | : 204 |
Release | : 1998-01-01 |
Genre | : Business & Economics |
ISBN | : 9780802080356 |
In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
Author | : Robert Hariman |
Publisher | : Penn State Press |
Total Pages | : 354 |
Release | : 2010-11-01 |
Genre | : Philosophy |
ISBN | : 9780271046662 |
This volume brings together scholars in classics, political philosophy, and rhetoric to analyze prudence as a distinctive and vital form of political intelligence. Through case studies from each of the major periods in the history of prudence, the authors identify neglected resources for political judgement in today's conditions of pluralism and interdependency. Three assumptions inform these essays: the many dimensions of prudence cannot be adequately represented in the lexicon of any single discipline; the Aristotelian focus on prudence as rational calculation needs to be balanced by the Ciceronian emphasis on prudence as discursive performance embedded in familiar social practices; and understanding prudence requires attention to how it operates thorough the communicative media and public discourses that constitute the political community.