The Virtual Customer A New Paradigm For Improving Customer Relations In Libraries And Information Services
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| Author | : Sueli Mara Soares Pinto Ferreira |
| Publisher | : Walter de Gruyter |
| Total Pages | : 401 |
| Release | : 2006-05-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440170 |
For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 448 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9783598117534 |
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
| Author | : Dinesh K. Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 424 |
| Release | : 2013-06-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 311028104X |
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
| Author | : Marie-France Plassard |
| Publisher | : Walter de Gruyter |
| Total Pages | : 137 |
| Release | : 2008-12-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440340 |
With the expansion of the World Wide Web during the last decade, libraries and their standards face an ever-complex environment, with new types, genres and forms of information resources. Changing information network structures and the emergence of new retrieval methods all play their roles. A three day conference was held in Lisbon, Portugal in March 2006, in order to review the current state of bibliographic standards and to discuss a number of questions in charting a future for their development.
| Author | : Trine Kolderup Flaten |
| Publisher | : Walter de Gruyter |
| Total Pages | : 464 |
| Release | : 2008-11-03 |
| Genre | : Social Science |
| ISBN | : 3598440227 |
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
| Author | : Ingeborg Verheul |
| Publisher | : Walter de Gruyter |
| Total Pages | : 280 |
| Release | : 2006 |
| Genre | : Computers |
| ISBN | : 9783598218477 |
General Analysis; Digital Repository; Preservation Strategies; Current Activities; Conclusion.
| Author | : Fabiola Cabra-Torres |
| Publisher | : Springer Nature |
| Total Pages | : 112 |
| Release | : 2020-08-07 |
| Genre | : Education |
| ISBN | : 3030500144 |
This book presents an innovative theoretical and methodological approach to study information literacy in higher education contexts. While mainstream studies tend to see information literacy as a technical and universal process, this book proposes a theoretical and methodological framework to study information literacy from a sociocultural perspective, highlighting the importance of the social and cultural contexts in which information literacy develops. This situated approach demands that research data must be analysed in relation to the contexts in which they emerge, so the book proposes a research method based on the study of personal histories and stories, learning situations and intersubjective relationships to characterize the different information profiles of different information users. Adopting a multidisciplinary approach that combines contributions from educational research, psychology and information sciences, the authors first present a theoretical discussion to argue in favor of the sociocultural paradigm to study information literacy, then present their methodological proposal to observe informational competencies among higher education students, and finally present the results of an empirical study to identify different information literacy profiles among Latin American students and teachers. Breaking with the hegemonic paradigm in the field, Information Literacy in Higher Education – A Sociocultural Perspective provides useful and innovative tools to researchers working in different areas of the social sciences, such as education, psychology, linguistics and information sciences.
| Author | : Hartmut Walravens |
| Publisher | : Walter de Gruyter |
| Total Pages | : 304 |
| Release | : 2008-12-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440200 |
This volume consists of presentations at recent events of the IFLA Newspapers Section in Oslo 2005, Canberra 2005, Buenos Aires 2004, Shanghai 2004, Berlin 2003 and Cape Town 2003. It covers the variety and intensity of newspaper activities worldwide, emphasising both regional activities and current work in the fields of the preservation and digitisation of newspapers, and including reports on the ongoing US and UK projects. Another essential subject covered in this volume is the very complex issue of newspapers and copyright. This publication presents the current state of newspaper librarianship on all five continents. It reflects not only the remarkable progress made during recent years, but also the major challenges for the future.
| Author | : Steve W. Witt |
| Publisher | : Walter de Gruyter |
| Total Pages | : 146 |
| Release | : 2008-11-03 |
| Genre | : Social Science |
| ISBN | : 3598440243 |
Non-governmental organizations (NGOs) are growing exponentially. In 1993, the Yearbook of International Organizations listed 16,000 internationally recognized NGOs. By 2004, this number was 63,000. With this increase comes a staggering growth in the activities and intellectual output of NGOs working on a local and international level. As the mission of both libraries and NGOs increasingly intersect, these organizations must collaborate to provide essential services that revolve around the creation, dissemination, and storage of information. This volume's eight essays focus on collaborative work between NGOs and libraries in the study and resolution of global issues ranging from AIDS to food security, and social transformation.
| Author | : Hartmut Walravens |
| Publisher | : Walter de Gruyter |
| Total Pages | : 201 |
| Release | : 2009-03-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3598440235 |
Digitisation has been a hot topic in newspaper librarianship for some years now; it came as a godsend for many bulky and space-consuming collections. The major part of this volume comprises the papers given at the international conference on newspaper digitisation held at the University of Utah, Salt Lake City (May 2006) and presents the state of the art, including experiences from current British and North American projects. This material is complemented by presentations from the World Library and Information Congress in Seoul (August 2006), focusing on the East Asian Newspaper situation.
