The Victory Lab

The Victory Lab
Author: Sasha Issenberg
Publisher: Crown
Total Pages: 402
Release: 2013-09-17
Genre: Political Science
ISBN: 0307954803

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The Engagement

The Engagement
Author: Sasha Issenberg
Publisher: Pantheon
Total Pages: 929
Release: 2021
Genre: History
ISBN: 1524748730

The riveting story of the fight for same-sex marriage in the United States--the most important civil rights breakthrough of the new millennium. On June 26, 2015, the United States Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal throughout the United States. But the road to victory was much longer than many know. In this seminal work, Sasha Issenberg takes us back to Hawaii in the 1990s, when that state's supreme court first started grappling with the issue, and traces the fight for marriage equality from the enactment of the Defense of Marriage Act in 1996 to the Goodridge decision that made Massachusetts the first state to legalize same-sex marriage, and finally to the seminal Supreme Court decisions of Windsor and Obergefell. This meticulously reported work sheds new light on every aspect of this fraught history and brings to life the perspectives of those who fought courageously for the right to marry as well as those who fervently believed that same-sex marriage would destroy the nation. It is sure to become the definitive book on one of the most important civil rights fights of our time.

The Sushi Economy

The Sushi Economy
Author: Sasha Issenberg
Publisher: Penguin
Total Pages: 364
Release: 2007-05-03
Genre: Business & Economics
ISBN: 1101216883

The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.

Political Consultants and Campaigns

Political Consultants and Campaigns
Author: Jason Johnson
Publisher: Routledge
Total Pages: 186
Release: 2018-04-19
Genre: Political Science
ISBN: 0429977840

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Beyond the Lab and the Field

Beyond the Lab and the Field
Author: Eike-Christian Heine
Publisher: University of Pittsburgh Press
Total Pages: 292
Release: 2022-04-19
Genre: Science
ISBN: 0822987783

Beyond the Lab and the Field analyzes infrastructures as intense sites of knowledge production in the Americas, Europe, and Asia since the late nineteenth century. Moving beyond classical places known for yielding scientific knowledge, chapters in this volume explore how the construction and maintenance of canals, highways, dams, irrigation schemes, the oil industry, and logistic networks intersected with the creation of know-how and expertise. Referred to by the authors as “scientific bonanzas,” such intersections reveal opportunities for great wealth, but also distress and misfortune. This volume explores how innovative technologies provided research opportunities for scientists and engineers, as they relied on expertise to operate, which resulted in enormous profits for some. But, like the history of any gold rush, the history of infrastructure also reveals how technologies of modernity transformed nature, disrupting communities and destroying the local environment. Focusing not on the victory march of science and technology but on ambivalent change, contributors consider the role of infrastructures for ecology, geology, archaeology, soil science, engineering, ethnography, heritage, and polar exploration. Together, they also examine largely overlooked perspectives on modernity: the reliance of infrastructure on knowledge, and infrastructures as places and occasions that inspired a greater understanding of the natural world and the technologically made environment.

Rick Perry and His Eggheads

Rick Perry and His Eggheads
Author: Sasha Issenberg
Publisher: Crown
Total Pages: 40
Release: 2011-08-23
Genre: Political Science
ISBN: 0307986772

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since. Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections. Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.

Tenth of December

Tenth of December
Author: George Saunders
Publisher: A&C Black
Total Pages: 289
Release: 2013-01-03
Genre: Fiction
ISBN: 1408837358

The prize-winning, New York Times bestselling short story collection from the internationally bestselling author of Lincoln in the Bardo 'The best book you'll read this year' New York Times 'Dazzlingly surreal stories about a failing America' Sunday Times WINNER OF THE 2014 FOLIO PRIZE AND SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013 George Saunders's most wryly hilarious and disturbing collection yet, Tenth of December illuminates human experience and explores figures lost in a labyrinth of troubling preoccupations. A family member recollects a backyard pole dressed for all occasions; Jeff faces horrifying ultimatums and the prospect of Darkenfloxx(TM) in some unusual drug trials; and Al Roosten hides his own internal monologue behind a winning smile that he hopes will make him popular. With dark visions of the future riffing against ghosts of the past and the ever-settling present, this collection sings with astonishing charm and intensity.

The Campaign Manager

The Campaign Manager
Author: Catherine Shaw
Publisher: Routledge
Total Pages: 338
Release: 2018-03-13
Genre: Political Science
ISBN: 042995882X

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

The Political Campaign Desk Reference

The Political Campaign Desk Reference
Author: Michael P. McNamara
Publisher:
Total Pages: 264
Release: 2012
Genre: Political Science
ISBN: 9781432787325

Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

Margin of Victory

Margin of Victory
Author: Nathaniel G. Pearlman
Publisher: Praeger
Total Pages: 0
Release: 2012-04-06
Genre: Political Science
ISBN: 1440802572

This book describes the role of political technology and how the innovations in the use of new media, software tools, data, and analytics hold potential for politicians to win elections.